World Land Trust, which was founded in 1989 to preserve the world's most ecologically important and threatened lands, recently created a new way for concerned citizens to help the earth. The foundation now offers carbon offsets by sms/text message.

Every time a consumer texts "WLT CARBON" to number 87050 (within the UK), World Land Trust will offset 140 kilograms of CO2 through its Carbon Balanced Program. The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species. 140 kg of carbon dioxide is equivalent to the emissions produced by 16 restaurant meals, a one-way flight from London to Berlin, or average use of a tumble dryer over 2 months.

An offset message costs GBP 1.50 plus standard network charges. Users can create accounts that keep track of their sms donations. Like hybrid taxis or Donny Cards, this concept's strength lies in making it easy for consumers to be good. One for other non-profits to copy and learn from!

Website: http://www.carbonbalanced.org
Contact: carbon@worldlandtrust.org

Spotted by: The Observer

Combining one of today's leading consumer trends (customer-made) with a continuing trend in interior design (wallpaper), Naked & Angry just launched its line of user-designed wallpaper.

Wallcoverings constitute Naked & Angry's second series of products featuring patterns created by the brand's audience. Anyone can submit a pattern design, which is scored by other Naked & Angry users. The highest scoring designs are manufactured in limited runs, with patterns providing inspiration for what the actual product will be. (The first series featured silk neckties in five patterns.) Creators of winning designs receive a USD 500 cash prize and 5 free Naked & Angry products.

Naked & Angry's five wallpaper designs have been hand-screened locally in Chicago, in very limited quantities, and are priced at USD 60 per double roll.

For more examples of co-creation, check out our coverage of customer-made euro-threads, hemp milk flavours, advertising, slogan t-shirts, and mobile content. For a whopping 10,105-word dig into the customer-made crates, see trendwatching.com's briefing on the subject. And then it's time to find your own way to channel your customers' creativity.

Website: http://www.nakedandangry.com
Contact: http://www.nakedandangry.com/contact

Following our article on a German beer for women, we were alerted to a Dutch wine for women. Sophie & Sophie is rosé wine sold in small bottles. Actually, it's not quite wine, but a wine 'refresher' made from wine (51%), dealcoholized wine (31%), and grape must (18%). Must is the juice of freshly pressed grapes, before it's fermented into wine.

Which leaves a drink that tastes like semi-dry wine, but only contains 5.5% alcohol, and half the amount of calories in real wine. Sophie & Sophie was created by Natural Wines, a wine merchant that specializes in natural products with a low alcohol percentage.

The company's founder discovered that his three twenty-something daughters were drinking nothing but Bacardi Breezers and hard liquor on their nights out, and decided that they needed an oenophile's alternative. He teamed up with an ad agency and they came up with Sophie & Sophie. The beverage is aimed at female consumers between 18-30 years old who'd like a change from sweet mixed drinks. The wine is sold in stylish little bottles (a new business concept that's long overdue anyway), containing enough 'wine' for two glasses. Should go down well. In moderation, of course ;-)

Website: http://www.naturalwines.nl
Contact: info@naturalwines.nl

Scion just became first automaker to run a campaign in Second Life, releasing virtual cars in the popular metaverse. Toyota's progressive brand announced the initiative at the Second Life Community Convention in San Francisco.

While a real-world version of the boxy Scion xB was driven around a parking lot near the convention center, silver virtual models were dropped at various points in Second Life for residents to drive. A full launch will follow in October, when SL citizens will be able to customize Scion models. Makes sense, considering Scion already lets buyers do a fair amount of customization on real-world cars. For images of Scion's launch in Second Life, see intellagirl's coverage of the event. (Thanks to Cyrus Huffhines at Millions of Us for lending us an xB!)

Second Life is only accessible for people over 18, so Scion also launched in Whyville, a virtual world for teenagers. Residents of Whyville can buy a Scion with clams (the local currency), customize the car and drive their friends around. Since Whyville has an educational slant, teaching kids about everything from science to money management, members can take out a virtual loan through the site's Club Scion and Toyota Financial Services. Scion launched in Whyville in May and over 1,200 Scions have been purchased since.

For more on brands entering Second Life, check out our previous coverage of Aloft Hotels and American Apparel. The later has sold over 2,000 items of clothing in SL (source: AdAge), and offers virtual shoppers a 15% discount if they buy the same piece of clothing in the real world.

Who's next? Adidas Reebok is planning a Second Life project that will let SL residents give feedback on sneaker models and colours. Meanwhile, engineers at Amazon are working on building a bridge between Amazon and Second Life (Amazon's Jeff Bezos is an investor in Linden Lab, which created Second Life). Last but not least, trendwatching.com offers an extensive overview of branding in virtual worlds in youniversal branding.

Websites: http://www.scion.com and http://secondlife.com

zeeDive is a reverse auction e-tailer. "The longer you wait, the more you save." The company doesn't hold stock. Like eBay, it facilitates auctions between individual buyers and sellers, and the website displays articles for sale in a large variety of categories. If a shopper sees something they want, there are two ways to get it. Or in zeeDive's lingo, to catch the dive.

They can click the 'Catch it now' button to catch a dive instantly, at its current price. Or, for an altogether more entertaining experience, they can set a catch price, the amount they would be willing to pay for an item. If the dive goes low enough, the catch is theirs. The interface cleverly plays up the sense of excitement: an orange line travels down the dive bar, showing real-time price changes. The visuals are especially lively for 'flash dives': hot items that are only on sale for a few hours, and whose prices drop every second.

While so-called Dutch auctions are routinely used to sell flowers and US treasury notes, they're a novel approach to buying and selling online. Fun, feverish bargain-hunting, errr... diving... could make them as appealing to consumers as regular online auctions. ZeeDive is currently in limited private beta (only available for invitees), but set to be fully accessible by November – just in time for the holiday season.

Website: http://www.zeedive.com
Contact: contact@zeedive.com