When we wrote about Florida's Healthy Bites Grill back in 2002, we even went so far as to wonder if it might become the next McDonald's. While HBG doesn't appear to be winning that coveted title, New York's Zen Burger is a new contender that has gotten off to a flying start.

Zen Burger aims to revolutionize the fast food world with natural, wholesome vegetarian foods that have the look, feel, texture and taste of meats without the negative effects on health and the environment. Serving breakfast, lunch and dinner, the restaurant specializes in meatless comfort foods that mimic those sold in traditional fast-food environments, such as the ZenSausage breakfast sandwich, ZenBeef burgers, crispy ZenChicken sandwich, ZenTuna sandwich, ZenHotDog, ZenChicken tenders, ZenShrimp and French fries. The midtown Manhattan eatery, which just opened a few weeks ago, even recreates the ambience—if you can call it that—of the big fast-food chains, with bright lighting and a 1970s colour scheme heavy on the oranges and greens. Also available at Zen Burger are organic soups and chili, organic salads, non-dairy ice cream, organic teas and coffees, and natural sodas, as well as kids' meals complete with tiny toy. Pricing for a standard meal is about USD 7.

Zen Burger was founded by James Tu, owner of Zen Palate restaurants, and reportedly the plan is to take the chain nationwide, with the next restaurant slated to open in Hollywood in the middle of this year, according to Midtown Lunch. While vegetarians make up a still-small but rapidly growing part of the U.S. population, "flexitarians"—or those who eat a vegetarian diet some of the time, but not always—are a much larger group, and Zen Burger's real target, Tu told TheStreet.com. "The key is the taste," Tu said. "Ideally, I don't want people to know what they are eating is vegetarian."

Appealing to serious and sometime vegetarians alike, it's hard to imagine anything but a warm reception to this concept around the globe. One to get in on early?

Website: www.zenburger.com
Contact: 465 Lexington Ave, New York

Spotted by: Anand Gupta

Thanks to the rise of "fast fashion," discarded clothing finds its way into landfills at an alarming rate, including one million tonnes of the stuff each year in the UK alone, according to the British Department for Environment, Food and Rural Affairs. While there are many charitable organizations that collect used clothes for resale and reuse, two global retail chains have launched initiatives of their own to give the clothes they've sold another life.

Japan's Uniqlo chain, owned by Fast Retailing, began recycling its fleece jackets back in 2001, and has since expanded the program to include all Uniqlo garments. Collections are held during the months of March and September each year at all Uniqlo's Japanese stores. Items that are still wearable are distributed to developing countries through the Japan Relief Clothing Center and other like organizations. Items that are no longer usable as clothing are either recycled into fiber and used to make thermal insulation, work gloves and cotton rags, or they are converted into power-generating fuel. As of March of last year, almost 800,000 items had been recycled, roughly 90 percent of them for use as clothing.

UK-based chain Marks & Spencer, meanwhile, launched an effort with Oxfam just last month to encourage consumers to recycle their worn clothes. Consumers who donate clothes—which must include at least one Marks & Spencer item—will receive a voucher worth GBP 5, valid for one month, to use with their next purchase of GBP 35 or more on clothing, homeware or beauty products at M&S. Donations can be made at any of Oxfam's 790 stores across the UK and Ireland, where they will be sold to raise funds for Oxfam's work in global relief. (From February 20–24th, M&S and Oxfam will also host a 'Fashion Amnesty' on the lawns of the Natural History Museum in London, which brings to mind IKEA’s furniture swap in Amsterdam.)

Whether it's printer cartridges, beverage containers, cell phones, eyeglasses, plastic bags or clothing, recycling the products you've sold benefits not just the environment but also pretty much everyone involved.

Website: www.fastretailing.com/eng/csr/environment/recycle.html — plana.marksandspencer.com
Contact: taono@uniqlo.co.jp — www.marksandspencer.com/gp/contact

Spotted by: RK

Visits to auto garages are rarely a pleasant experience, fraught as they are with jargon-filled descriptions, unclear pricing and less-than-pristine surroundings. Not so at the UK's HiQ chain, which is rebranding itself as the transparent, no-stress fast-fit tire company.

As part of its rebranding (and premiumizing) effort, which launched last year, HiQ promises never to use hidden costs or perform any work without the customer's permission. It also pledges to use only plain, jargon-free English in its communications with customers, and to undergo routine audits to maintain national standards. An online tire finder, meanwhile, lets customers find the tires they want online—without any sales pressure—and book a fitting at their convenience. HiQ's site also offers educational information on buying tires, as well as a do-it-yourself guide. Perhaps most tangible, however, is the new design at the chain's first post-rebranding store in Nottingham, which virtually screams transparency with a clean, black-and-white colour scheme, clearly worded signs and even glass walls that let customers see onto the shop floor themselves.

“The redevelopment of our Nottingham centre reflects extensive research that highlighted what we suspected—that customers are negative about visits to fast-fit centres because premises are dirty, staff are either unhelpful or speak in technical jargon and prices are unclear,” managing director Neil Burrows told Motor Trader.

There's no denying that the auto industry as a whole has been sorely in need of some transparency. Add to that a premiumized experience amid a sea of cost-cutting competitors, and there's no telling how far this competitive advantage might go. One to make universal! (Related: Car dealership catches female fever.)

Website: www.hiqonline.co.uk
Contact: www.hiqonline.co.uk/contact

Spotted by: thecoolhunter.net

The wired population may be able to zap messages around the planet in an instant, but whether those messages are understood is another matter. Language barriers still exist, and that's where a new service called SpeakLike plans to make its mark.

SpeakLike bills itself as the first instant messaging service for accurate, real-time translation chat across multiple languages, making it possible for users to type text in their own language and have others see it in theirs, accurately and within seconds. Whereas most current translation options rely either on machines, which are notoriously inaccurate, or on human translators, which are costly and time-intensive, SpeakLike uses a combination of both to improve accuracy and reduce costs. Users begin by downloading some free software from the service. Then, when they send some text, a human translator for SpeakLike checks and corrects the machine translation of that text in real time, allowing those on the receiving end to see it in their own languages, quickly and correctly. While not accredited translators, SpeakLike's translation staff are bilingual and capable of conversation-quality translation, the company says; they are also bound by strict confidentiality agreements and a code of ethics.

New York-based SpeakLike was launched into beta at the end of January, and is currently still for use by invitation only. Its services are available only in English, Spanish and Simplified Chinese at the moment. More languages are coming soon, however, as is an option for users to get transcripts of their conversations. Premium, enterprise and integrated web services—including support for legal and medical translation specialties—will be added later, SpeakLike says. Following its beta period, SpeakLike's introductory pricing will start at USD 0.10 per short translated message.

Cultural homogenization notwithstanding, the world is not that small when there are barriers to communication. By breaking those barriers down, SpeakLike—and the many minipreneurs that may follow in its footsteps—stand to win.

Website: www.speaklike.com
Contact: info@speaklike.com

Spotted by: Ozgur Alaz

Last December, we featured a company that’s applying customization to cellphones. By plugging together different modules and maybe adding a few lines of code, a mobile device from Bug Labs can be customized to suit its owner’s (changing) fancy.

zzzPhone is taking a different approach by allowing customers to select their preferred features online and then manufacturing a phone for them within 15 days. (A few options lead to longer delivery times of up to six weeks.) Phones are custom-built and shipped directly to the customer from a factory near Shenzhen, China. Prices start at USD 149 for the basic unit, which is available in a range of colours. Customers can tweak to their hearts' delight, adding a camera (up to 7 megapixels), GPS, flashlight, stereo speakers, software, a touch screen, upgrading processors and boosting internal memory up to 4 GB. Another nifty feature, and one that most network-bound phones don’t offer, is the option of two SIM card slots, enabling buyers to use two phone numbers or accounts on one phone. The start-up claims to use the same components as major brands like Motorola, Nokia, Palm and Samsung.

Mimicking Dell’s mass customization model for personal computers, American-owned zzzPhone could tap into a broad base of tech-craving customers who care more about features and pricing than brand names. zzzPhone has launched an aggressive reseller plan in hopes of quickly expanding sales. Customized phones can also be ordered and manufactured in bulk, which suggests that an entrepreneur could specify features and software designed to serve—say—physicians or stock traders, and resell to a niche market. Plenty of business opportunities here!

Website: www.zzzphone.com
Contact: www.zzzphone.com/contactus.php

Spotted by: Bjarke Svendsen