Earlier this month, we wrote about Everyday Models, the company that lets consumers rent out various aspects of their lives for advertising purposes. Zeroing in more narrowly on the online profile is Bomeiti, a service from Catalist Group that lets social media users choose the ads that appear on their pages—and then earn rewards for their selections.

Through partnerships with social media providers, Bomeiti gives users of social networks and other such sites the ability to customize the online advertising that gets served on their personal pages. Users begin by specifying their preferences and interests; advertisers and agencies, meanwhile, specify the corresponding characteristics of the consumers they'd like to target with their ads. Bomeiti then matches ads to user tastes and displays the relevant ads on the appropriate users' pages. Users are rewarded with points for the ads that are shown on their pages and can donate those rewards to the social causes of their choice. Bomeiti's service provider partners are currently all Chinese, and include Cityne, Mipang, ShanghaiNing, Yobo and Neocha.

As with the ad-sponsored snailmail provider we featured this week, there are benefits to advertisers in letting users select the ads that their friends will see. With more control for social media users and better targeting for advertisers and service providers, Bomeiti offers a potential new model for advertising in the world of social media. Only time will tell if it will take hold; in the meantime, one to watch! (Related: Paying consumers for promoting products they love.)

Website: www.bomeiti.com
Contact: enquiry@bomeiti.com

Much the way parents love to show off their children, so dog owners tend to enjoy flaunting their canine companions. Tapping into that universal desire, a new contest from the Virginia Lottery promises to spotlight select players' dogs on upcoming versions of its tickets.

Virginia's new Lucky Dog contest, which runs through May 26, is offering 20 dog owners the chance not only to win prizes of up to USD 10,000, but—perhaps even more motivating—the opportunity to have their dog's photo featured on the Fall 2009 release of the Virginia's Lucky Dog II Scratcher ticket. Players begin by uploading their dog's photo—head-and-shoulders shots against a plain background are recommended—along with the dog's name. They then enter a special 14-digit Dog Park Entry number from the back of any non-winning Lucky Dog ticket, the current versions of which feature photos of Virginia Lottery employees' own dogs. Contestants will be judged by "a distinguished panel of dog lovers at the Virginia Lottery," who will subjectively determine the 20 winning photographs based on image quality and compatibility with ticket artwork. All types of dogs are eligible, including those who live outside Virginia. An online gallery displays some of the photos that have been submitted so far. Winners will be announced June 30.

Whether jet-sized or bite-sized, there's no denying gravanity's power. If it can motivate consumers to stop smoking or to play the lottery more often, it can very likely motivate them to buy... the product of *your* choice?! ;-)

Website: www.valottery.com/promotion/luckydog/
Contact: www.valottery.com/contact_email.asp

Spotted by: Judy McRae

Both ShortTask and Amazon's Mechanical Turk enable Internet-connected computer users to earn money performing quick tasks for organizations far and wide. Now, a new project aims to bring similar income opportunities to those in the developing world using the ubiquitous mobile phone.

Targeting the more than 2 billion literate mobile phone subscribers in the developing world, txteagle aims to help alleviate high unemployment levels in many rural areas of countries like Kenya with a crowdsourcing approach that offers new ways to earn extra money. The service connects corporations with small tasks to be completed—currently, the most common ones include software localization and translation into local dialects for companies like Nokia—and native people who can complete them in minutes by cell phone. Tasks are sent to multiple phone users by text message—"translate the phrase, 'address book' into Giriama," for example—and answers are accepted as accurate when the majority of users provide the same response. Compensation is determined by the number of times an individual’s response agrees with the consensus; penalties are imposed for wrong answers, while "don’t know" responses make no contribution. Over time the system learns a particular user's expertise, and can actively select the most appropriate tasks for them. It can also weight answers from long-term and historically accurate users higher than others, making it necessary to involve fewer other individuals when those users respond. Payment is made either to a bank account connected with an individual's phone number—accessible at any post office or local kiosk—or via airtime credit transfers.

The txteagle service is currently deployed in Kenya via Mobile Planet and Safaricom, and will soon be launching in Rwanda through MTN Rwanda and in the Dominican Republic through Viva. Additional partnerships in Africa and South America will be announced later this year, txteagle says. Also in the works is a version of the service that uses the commonly found Unstructured Supplementary Service Data (USSD) protocol instead of SMS. One to partner with, try out or otherwise get involved in...?

Website: www.txteagle.com
Contact: info@txteagle.com

Spotted by: Susanna Haynie

An iPhone application developed for 7-Eleven Sweden combines a store locator with coupons for a free coffee and biscotti. After downloading the app, users plug in their phone number and receive a unique coupon code on their iPhone. To claim their coffee, they just show the code to a 7-Eleven clerk; no purchase necessary. The coupon is only valid once, and free coffee in April will be followed by free ice cream in May.

The application, developed by Stockholm-based digital agency Lonely Duck, was downloaded 2,500 times in the week it launched—a considerable number given the size of the Swedish iPhone community, and enough to place it in the top 10 of free app downloads.

7-Eleven hasn't launched the app in other markets yet, but it's a smart example for other iPhone-loving retailers to follow: don't just help (a relatively affluent group of) consumers find your store, but give them a good reason to visit and spend money while they take you up on your generous offer.

Website: www.7-eleven.se
Contact: www.7-eleven.se/kontakt.html

Spotted by: Robert Olzon

A new lightweight electric bicycle with eco-iconic looks is firmly targeting would-be bicycle commuters who are put off by the thought of turning up to work in need of a shower.

Gocycle, set to launch this month, was designed by former F1 design engineer Richard Thorpe, using an injection-molded, lightweight magnesium alloy that's stronger than plastic, at a fraction of the price of carbon fiber. The bike’s chain is completely encased—so no grease on trousers—and side-mounted wheels allow a flat to be changed in a matter of minutes. Gocycle also disassembles into a soft bag or white hard case for portability and easy storage in small apartments.

For a bike of its size and weight, Gocycle’s most innovative feature is the micro-sized electric motor in its front wheel hub, which switches on with the push of a button. An in-frame battery pack holds 20 minutes worth of power; more than enough to help cyclists up a hill without breaking into a sweat.

Supporting its drive to get people to switch from four wheels to two, the company offers a Gocyle-to-Work scheme for companies who wish to provide their employees with a healthier and greener commute. One to bring to urban cyclists—and their employers—across the globe? (Related: Full-service bike station for commuting cyclists.)

Website: www.gocycle.com
Contact: sales@gocycle.com