Taking a firm stand in the face of globalization, A Vida Portuguesa has tracked down Portugal’s unique brands and opened a store dedicated to products that have resisted the urge to keep up with changing times.

At the store, located in a former soap factory in Lisbon’s traditional-yet-hip neighbourhood of Chiado, customers can find over 1,000 products that have maintained their original packaging, that are made by hand, or that represent traditional Portuguese craftsmanship. Soaps, pencils, mugs, jewelry, notebooks, coffee, tea, blankets and even toothpaste—everything on stock holds a fragment of the nation’s collective memory. Some items are widely available and familiar throughout Portugal, while others were almost impossible to find and buy before the store opened.

A Vida Portuguesa appeals both to nostalgic adults delighted to find the brands of their youth, and to younger generations attracted by old-fashioned products and retro packaging that provide an alternative to mainstream brands. It’s a testament, once again, to the enduring appeal of (still) made here, a trend that rewards brands for staying true to their local roots and identity. Time to starting collecting, curating and selling forgotten and enduring favourites in your neck of the woods? And if there's a similar store in your city, please leave a comment and let us know! (Related: Mastic fantastic, now in New York.)

Website: www.umacasaportuguesa.com
Contact: avidaportuguesa@gmail.com

Spotted by: João Coelho

If contests can be used to fill a job or promote a region of the world, why couldn't they launch a car? That's apparently the thinking at Nissan Canada, which recently kicked off a competition to select 50 people to win a free 2009 Nissan Cube.

Indeed, Nissan Canada's hypercube contest is a unique social media campaign to promote the company's new Cube vehicle, which launches in May. Rather than embark on yet another mass-media advertising campaign, Nissan and Capital C—its creative partner in the effort—have chosen to tap the creativity of Canadian consumers. Specifically, back in March they invited up to 1,000 Canadian musicians, DJs, dancers, programmers, designers, bloggers, podcasters, poets, writers, storytellers and artists—"anyone who considers themselves creative, hip, interesting or unique"—to explain via survey and Twitter why they should be selected to audition for one of the winning 50 spots. From that initial group the top-scoring 500 individuals were selected to audition via Facebook, Twitter and the hypercube site using photos, videos, illustrations or other media to demonstrate how they personify the Cube brand. (Current examples can be found here.) Due to wrap up in mid-May, auditions will be evaluated by a panel of independent judges based on uniqueness, creativity, personality, enthusiasm, survey responses and peer voting. Consumers can register to vote on the hypercube site, and the 50 winners of the brand-new Cube will be announced in mid-June.

Although not a contest, Ford's Fiesta Movement is similar in its attempt to leverage the power of social media by selecting a group of frontrunners. In Ford's words: "Over 4,000 people applied to test drive the Ford Fiesta on the American road long before its launch here. But only 100 were chosen to be the Agents of the Fiesta Movement. [...] Our 100 agents are spending six months behind the wheel of their own Fiesta, sharing their experiences, and completing monthly missions to show you what experiencing the Ford Fiesta is all about, way in advance of the U.S. launch in 2010."

With advertising clutter and consumer skepticism at the heights they are, it's no wonder clever marketers are turning to alternative methods to break through the din. The contests will continue to come fast and furious, we expect—why not try one out for your net-savvy brand? (Related: Scion drives into Second Life.)

Website: www.hypercube.ca
Contact: joncube@hypercube.ca

Spotted by: Stas Zlobinski

Following a multimillion pound refurbishment, and using little more than seawater, SEA LIFE London Aquarium ran a (close to) zero-impact advertising campaign in the streets of London earlier this week.

You might recognize the masterminds behind the campaign: Curb, the media agency that uses natural materials to build brand awareness for its clients. (We previously wrote about their sand sculptures, turf cutting and snow tagging innovations.) Dubbed 'sea tagging', Curb's newest tool simply entails spraying seawater through custom-made stencils. Salt water evaporates more slowly than fresh water, and the stencilled graphics are visible for 5–15 minutes up to two hours.

For Monday's SEA LIFE campaign, over 2,000 images of sea turtles, sharks and seahorses were sprayed on streets, walls and sidewalks in 300 locations by a team of taggers dressed in scuba diving gear. Since the adverts are temporary and consist of nothing but water, Curb didn't have to worry about permission or permits.

Considering the amount of visual clutter in public spaces that's created by non-stop marketing efforts, a campaign that leaves nothing behind but a dusting of seasalt is as appealing for aesthetic reasons as it is for its low impact on the environment. While it may not work in hot cities, we expect to see sea tagging appear (and disappear) in other parts of the world soon.

Website: www.mindthecurb.com
Contact: info@mindthecurb.com

There's no doubt eating locally grown food benefits both the community and the environment, but without regular visits to a farmers' market, it can be difficult for consumers to make that happen. We've already covered a few innovative ways companies are helping homegrown produce get into consumers' hands—delivery by bicycle, to name just one—and recently we learned of another: Washington state's Ferry Farm Stand.

Beginning June 25, the Ferry Farm Stand will open every Wednesday evening at the Bainbridge Island ferry terminal, offering Seattle commuters a variety of locally grown produce in convenient USD 5 bags. Commuters arriving on the island via the busy 4:40 pm and 5:30 pm ferries will then be able to grab a bag of fresh local lettuce, some crisp sugar snap peas or a box of sweet, island-grown strawberries before they get in their car or board their bus or bike. The effort is a project of local nonprofit group Sound Food in partnership with Sustainable Bainbridge and the Chamber of Commerce, and is designed to encourage local residents to eat more food grown close to home. All of the food sold at the Ferry Farm Stand will be picked fresh at farms on Bainbridge Island and nearby North Kitsap. Sound Food is providing all of the staffing, organization and promotional support, allowing 100 percent of the proceeds to go directly to the farmers.

Sound Food founder Sallie Maron explains: “We wanted to find a way to make it easy for people to buy local food—especially those who can’t make it to the Farmers' Market on Saturday. What better place than right where they get off the boat on their way home to dinner?”

Indeed, bringing the produce to consumers—rather than expecting them to find it themselves—and then pricing it for a speedy transaction is a clever approach that looks ripe for emulation anywhere local produce is grown. Imagine the response in the subways of New York City, London or Singapore! Seems to us bringing *enough* produce would then become the real challenge.

Website: www.soundfood.org
Contact: info@soundfood.org

Spotted by: Chelsea Green

British supermarket chain Waitrose dates back to the early 1900s, when bicycle and horse and cart were its chosen methods of delivery. Now—proving once again the old adage that everything that goes around comes around—much the same methods have returned as part of the company's efforts to reduce its carbon footprint.

Waitrose has already appeared on our pages once before for its customer-directed giving program, and earlier this year it launched a series of new green initiatives that include eco-minded handcarts and bicycles for use delivering groceries to local consumers. At the store in Bury St. Edmunds, Suffolk, for example, eco-handcarts have been added as a way to help boost the number of delivery slots available to customers without increasing the number of vans on the road. The specially designed carts are intended for use delivering to customers who live within a mile of the store, and can keep products frozen and chilled for up to two hours. Waitrose branches in Lichfield, Parkstone and Droitwich, meanwhile, have also introduced eco-bicycles following a successful trial last year at Waitrose Cambridge. The eco-bicycles are electric bikes with a maximum distance charge of 30 miles, and are intended for delivery to customers who live within 15 miles of the store. Finally, in a bid to help consumers adopt greener habits themselves, Waitrose has also introduced cycle trailers for loan at 36 of its stores. The trailers are loaned out free of charge to any customers who wish to use them, the company says.

It's no longer unusual to see smaller stores using bicycles for delivery, but for a large national chain like Waitrose to embrace such methods is a testament to the growing demand for greener deliveries. Other grocers around the world: turn off your engines! ;-) (Related: Cargo bikes for greener business deliveries — Bicycle trailers on loan at IKEA — Local produce, delivered by bicycle.)

Website: www.waitrose.com
Contact: customer_service@waitrose.co.uk

Spotted by: Raymond Kollau