When the Democratic National Convention descends upon Denver later this summer, a fleet of vehicles provided by General Motors for the event won't be using just any ordinary fuel. Instead, the flex-fuel cars will run on clean-burning ethanol derived from waste beer produced at Molson Coors' Golden, Colo., brewery.
Whereas most ethanol is based on corn, Coors produces about 3 million gallons of the stuff each year from beer that gets lost during packaging or is deemed below quality standards, for one reason or another. Coors says it is the nation's first major brewer to convert its waste beer into ethanol, having begun the practice back in 1996 using a facility owned by Merrick & Co. Turning the waste beer into ethanol eliminates about 70 tons of VOCs (volatile organic compounds) from Coors' emissions annually, it says.
At the convention, the GM fleet—which includes vehicles with biofuel capabilities and hybrid technology—will run on a mixture of fuel combined with ethanol from the Coors facility. The cars will provide transportation for numerous delegates, staff, members of the media and other special convention guests. Of course, in addition to the ethanol sponsorship, Molson Coors will also provide real, drinkable beer for select convention events—perhaps just as important as powering its cars... ;-)
Website: www.molsoncoors.com
Contact: gminvestorrelations@molsoncoors.com
Spotted by: Flemming Birch
Today's high gas prices are already forcing changes in the way many consumers live, but it's a pretty safe bet they won't look so bad in a year or two. A new service from MyGallons.com lets consumers prepurchase gas and lock in today's gas prices for the future.
Consumers who sign up for a MyGallons Card begin by paying an annual membership fee of USD 29.95. Up to three cards can be linked to one account, and the membership fee is backed by a 100 percent money-back guarantee if the consumer doesn't save money on at least one redemption during the year. Members can then monitor their current MyGallons price—a fluctuating quote that's good for purchase of unleaded gas at a particular point in time, including estimated local taxes—and prepurchase gas when they deem the price worth locking in. Purchasing gas is simply a matter of visiting a participating gas station, where the MyGallons Card is accepted much like a debit card, complete with four-digit PIN. The number of gallons pumped is deducted from the consumer's MyGallons account balance, with adjustments automatically made for more expensive grades or types of fuel and price differences caused by tax discrepancies or other local variations. If the consumer pumps fuel from a filling station for less than the lower end of the MyGallons range on that day, he or she will receive a credit, in gallons, to his or her account.
More than 80 percent of the prepurchase money consumers spend through MyGallons is placed in an escrow account and invested in money markets and US government-backed notes; the remainder is used for financial transactions to accommodate gasoline price changes, MyGallons says. There are no time limits on using the prepurchased gas, so consumers can save it for as long as they want, provided they maintain their MyGallons membership.
After a pilot program beginning in April, MyGallons.com just recently underwent a public launch. Due to an unexpected, last-minute pull-out by US Bank, it is in the process of negotiating with other payment networks to allow the MyGallons Card to be accepted at most stations in the US that already accept credit cards. Nevertheless, the service promises to be a taste of what's to come.
Website: www.mygallons.com
Contact: www.mygallons.com/contact_us.html
Spotted by: Ozgur Alaz
Sähköautot–Nyt! (Finnish for Electric Cars–Now!) is taking an innovative approach to getting more electric-powered vehicles on the road. The Finnish not-for-profit group, which calls itself an open-source electric vehicle community, wants to sign up 500 or more buyers for its first proposed model. Instead of building a car from scratch, they’ll retro-fit existing Toyota Corollas. At a volume of 500+, the cost of acquiring and converting used, petrol-powered vehicles to run on rechargeable lithium batteries will be on par with the cost of purchasing a standard internal combustion engine Corolla off the lot, and saves the energy needed to manufacture a new hybrid or electric car.
More facilitator than manufacturer, Sähköautot–Nyt! is inviting suppliers to offer components for a prototype conversion kit. Once the conversion kit has been developed, it will use its website to assist customers in ordering a Corolla and a kit, and in choosing a local auto shop that can handle the conversion. While the group says that for the time being its kits will only be available in Finland, its founders are willing to share their knowledge with similar organizations in other nations, as befits the open-source movement.
To be sure, competition will come from the plug-in hybrid vehicles that major auto makers hope to launch over the next several years. Those models will come with warranties and a network of repair facilities, which no start-up organization could hope to duplicate. Still, plenty of early adopters would likely sign up for a vehicle that helps them fight back against the rising cost of fuel. Sähköautot–Nyt! shows how the open-source model could become a powerful tool for (social) entrepreneurs who want to tackle pressing issues sooner rather than later. (Related: Battery-powered trucks — The going is green, and electric.)
Website: www.sahkoautot.fi/eng
Contact: ecarsnow@gmail.com
Spotted by: Antti Kaiponen
We've written on several occasions already about online exchanges for parking spots on both sides of the Atlantic. But while most of those have focused primarily on short-term parking needs, a new one serving Canada and the US serves as a virtual marketplace for long-term parking.
Parkingspots.com connects those who have parking spots to rent out with those who need them on a monthly basis. Launched earlier this year, the Toronto-based company gives spot holders a way to list their off-street spots, along with the price they want to charge. Powered by Google Maps, spot seekers, meanwhile, can see what's available and choose one based on location and price. Exact addresses are kept confidential until a match is made. Once that happens, renters and owners negotiate directly to set a final price and arrange for payment; commercial transactions are handled through PayPal. The service is free for both renters and owners with just one or two spots to rent; commercial lot owners with more than two spots at a single location must pay a one-time listing fee equivalent to roughly a month's rent.
Parkingspots.com currently serves a limited number of cities in North America, but judging by the rapid spread of this concept already, expansion can't be far away. One to bring to a concrete jungle near you!
Website: www.parkingspots.com
Contact: info@parkingspots.com
Spotted by: Richard Lane
We've already written about premium and female-friendly auto shops and dealers, and now a San Francisco-based company has created an upscale, hybrid-focused garage with a thoroughly green approach.
Founded last year, Luscious Garage is situated in a historic warehouse on San Francisco's Clementina Street, complete with original brick frontage, a cozy mezzanine with arched windows, and a clean workshop filled with natural light. Specializing in hybrid vehicle technology, the woman-owned garage features an open workshop where customers are encouraged to look around while their cars undergo maintenance or repairs; there are books to read, art on the walls and a developmentally appropriate children's play area mingled into the space, which also features plants and carefully purified air. Luscious Garage uses no service advisors; rather, customers communicate directly with the technicians who work on their cars. Pricing is clearly spelled out on the garage's website, and just as hybrid vehicles are designed to be green, so the shop itself strives to be sustainable. Using San Francisco's Clean and Green Certification as a baseline, Luscious Garage aims to follow a strict sustainability plan based on The Natural Step. All administration is done online to eliminate paper and toner, while other office products come from a green supplier. Shop tools are electric, appliances are energy-efficient and furniture is second hand. Recycling is continuous, and zero waste is the shop's goal. A variety of green-focused community events are also hosted at the garage.
Luscious Garage is only open four days a week—a testament to the rewards and flexibility that follow when you are green with an appreciative clientèle. A model to follow in wealthy urban settings around the globe!
Website: www.lusciousgarage.com
Contact: www.lusciousgarage.com/index.php/home/contact
Spotted by: Frank Marquardt
The Retriever is a two-wheeled towing vehicle based on a Honda Goldwing motorcycle that can worm its way through city gridlock and congested highways like no four-wheeled towing vehicle could ever dream of. The Retriever is the ingenious invention of the aptly named Swedish firm Coming Through. According to the company, it takes a little over a minute to convert from a nimble motorcycle to a towing device powerful enough to haul most passenger cars. The Retriever’s driver simply extracts a folded bracket stored behind the motorcycle’s high back seat and then hitches the car’s front end to the bracket.
As a business venture, a towing service based on the Retriever could take a little more time to set up, however. Throughout the world, towing firms compete under various schemes for the right to rescue cars stalled on public roads. Police are often the authorities who order a tow truck on the scene, and they would need to be sold on the Retriever’s ability to handle the job. And some accident-damaged cars might require a heftier vehicle to haul them away. That said, the Retriever’s ability to rescue a vehicle and quickly unsnarl traffic could make it a hit. So the real opportunity might be for distributors who could sell Retrievers either to private companies or public road authorities. (Related: Motorcycle taxis rescue stranded business travellers.)
Website: www.comingthrough.se
Contact: info@comingthrough.se
Spotted by: Lilia Parra Ledesma
It's estimated that one in every three traffic fatalities in Europe involve alcohol-impaired drivers. In the US, alcohol-related car crashes kill someone every 31 minutes, according to the US National Highway Traffic Safety Administration, and the problem extends around the world. Blow Me is a UK-based company that hopes to reduce such statistics by bringing its mobile alcohol breath-testing service to private and corporate events.
Event organizers can hire Blow Me to attend any party or other happening where alcohol will be served. With the same equipment used by police forces throughout the UK, Blow Me's trained team conducts unlimited alcohol breath tests for event guests in a non-threatening and professional manner. Both branded and unbranded packages are available, and Blow Me's staff will follow any dress code to suit the occasion—tux and ties if needed. They can offer custom promotional materials, if requested, as well as information for guests about local transport options. The result, Blow Me hopes, is that more people will think twice before getting behind the wheel. Package prices start at GBP 695.
Launched in 2006, London-based Blow Me serves clients all over Europe; by January of this year it had stopped more than 1,000 people from unknowingly driving drunk, founder Sam Rose says. Undoubtedly it has also enhanced many a company's corporate image. Blow Me is currently considering franchising the brand—one to bring to an area near you?
Website: www.alcoholbreathtesting.com
Contact: info@alcoholbreathtesting.com
Companies with innovative approaches to staid industries need to move quickly in order to maintain their lead, even after they’ve become firmly established. A good example is Zipcar. The US-based car sharing venture with operations in North America and the UK first appeared on our radar in 2003. Back then, we applauded the company’s disruptive, car-on-demand service that appealed to consumers more interested in using a vehicle than owning it.
A little over four years later, as we detailed last April, a partnership with another industry disruptor—ParkAtMyHouse—made it easier for Zipcar’s customers to find a place to park. (ParkatMyHouse lets homeowners rent their coveted urban parking spaces by the hour or the day.) A few months later we wrote that a new Zipcar service enabled renters with GPS phones to access directions to the nearest car, wherever they happened to be.
And the latest Zipcar news? The company is further broadening its customer base by partnering with AKA, a provider of luxury furnished suites that currently operates nine locations in the US, with one to follow in the UK later this year. Customers of the high-end “pied-à-terre on demand” chain are given a free one-year Zipcar membership (the company’s hourly rates still apply). After applying online, guests can pick up the digital key-card to their Zipcar at the front desk of any AKA property. A smart move, since extended stay guests in big cities are a logical fit for the car sharing service. If there’s a lesson here, it’s that getting out in front of the other guys early is only half the battle—the pressure is always on to improve and innovate.
Website: www.zipcar.com — www.hotelaka.com
Contact: info@zipcar.com — www.hotelaka.com/contact.aspx
Spotted by: RK
