Electric and hybrid vehicles are typically eco-iconic in their own right, but a new program from Ontario's Ministry of Transportation aims to give them additional recognition via special license plates as well.

The Canadian province hopes to have one out of every 20 vehicles driven in Ontario electrically powered by 2020. As part of that effort, it is encouraging the purchase and use of electric cars via several incentives. First, vehicles purchased after July 1, 2010, can qualify for rebates of between CDN 4,000 and CDN 10,000. Even more eco-iconic, however, is that drivers of such vehicles will be given special, green license plates from the province starting next year. Said license plates will qualify them to use Ontario's High-Occupancy Vehicle (HOV) lanes until 2015, even if there is just one person in the vehicle; give them access to provincial recharging facilities; and allow them to use designated parking spots at the University of Toronto and private companies such as Wal-Mart Canada. Particularly interesting from a crowdsourcing perspective is that the province's green license plate design was chosen through public voting from among four competing alternatives.

If there's anything more gratifying than simply reaping the benefits of an environmentally friendly vehicle, it's having that ethical purchase decision recognized and rewarded, for all the world to see. How long before every DMV under the sun has its own version of the green license plate...?

Website: news.ontario.ca/mto/en/2009/11/new-green-licence-plate-selected-by-ontarians.html
Contact: nicole.lippa-gasparro@ontario.ca

Spotted by: Monica Watkins

While over a billion people live without clean water, the world is drowning in the waste of millions of water bottles. The Hydros Bottle could provide a simple solution. Available for the US market by the end of the year, the 700 ml bottle features an integrated filter that cleans water as you drink. The bottle was originally developed by the University of Pennsylvania to provide purified water to increasingly mobile, urban people in the developing world. However, the researchers discovered water quality problems closer to home, with high levels of heavy metals and toxins in the tap water in some areas of the States.

The Hydros Bottle's filter reduces arsenic, particulate and dissolved lead, mercury, copper, chlorine and cadmium, which is more than some well-known household filters. The company is also aiming to wean Americans off bottled water by outlining the potential savings: at USD 6, one recyclable filter lasts for 320 refills, amounting to a saving of over USD 500 compared to bottled water. The bottle plus one filter costs USD 25; replacement filters are USD 6 each. Hydros Bottle is treated to prevent odours and can be branded with company logos. (Note that bottles with different types of integrated filters are available for the outdoor sports market; see Trailspace for an overview.)

Hydros Bottle's plans to develop a customizable filter for the developing world are temporarily on hold, but the company is still actively engaged in projects to promote worldwide access to potable water. One to partner with locally? (Related: Reusable water bottle flattens and folds when empty — Generator turns plastic bottles back into oil.)

Website: www.hydrosbottle.com
Contact: www.hydrosbottle.com/contact.php

Spotted by: Eduardo Orozco

Few would dispute the benefits of eating locally grown food, both for the environment and for human health. Access is the challenge, which is why we've seen such goods sold in vending machines, delivered by bicycle and packed in five-dollar bags for commuters. The latest spotting? Local Dirt, a Wisconsin-based site that connects buyers and sellers of locally grown food nationwide.

Farmers and other vendors begin by creating a profile page to promote their produce, as well as listing the quantities and prices of the products they have to sell. Individual and organizational buyers can then search for local food sellers and products in their area—searching by address, ZIP code or via map—and browsing the listings of those near them. Once they've found something they like, buyers can order food for pick-up at farmers' markets or farms. A purchase order is automatically generated and mailed to them for use in picking up the food and paying the seller. Listing, ordering and bidding on items in Local Dirt is free; yearly memberships for more sophisticated features—such as wholesale capabilities—begin at USD 360.

Whether it's by bringing the food to the consumers or the consumers to the food, there's no doubt the resulting boost for local food consumption is a win-win for everyone—and the planet. One to emulate in your neck of the food-producing woods...?

Website: www.localdirt.com
Contact: www.localdirt.com/contact_us-a194.html

Spotted by: Cecilia Biemann

To reduce the number of plastic water bottles that end up in landfills, consumers are encouraged to buy reusable bottles. Since those can be bulky to carry along, a company in Thousand Oaks, California designed an alternative. Vapur is a reusable water bottle that flattens when empty. Like a regular bottle, it stands upright when full. But when it's empty, users can fold or roll it up to stick it in a pocket or a purse.

Made of ultra-durable three-ply, BPA-free polymer, Vapur bottles can be cleaned in a dishwasher's top rack and can be frozen to keep water cool. Vapur's eco-creds aren't limited to their day-to-day use: since the bottles can be shipped flat, they're also greener to ship from manufacturer to distributors and consumers. All in all, it's an innovative way to make it more convenient for consumers to drink and carry tap water. Also of interest is that the product was developed in-house by design agency Tonic, as part of their strategy to create and spin off products of their own.

Website: www.vapur.us
Contact: www.thinktonic.com/contact-us.php

For all the traditional merriment they embody, Christmas trees are a) awkward to transport and b) terribly depressing when they're discarded in January. No longer if Los Angeles landscape architect Scott Martin has his way; he founded The Living Christmas Company, which gives Los Angeles residents the chance to temporarily rent a living Christmas tree and have it delivered right to their door. Unlike regular Christmas trees, around 20 million of which are felled each year in the US, living trees are transplanted, roots and all, into pots to be enjoyed over the festive period. After the holidays, Scott and his team pick up the trees, replant them and nuture them until next year.

Customers can order a living tree from the company's website; sizes range from 3–8 feet and prices—including delivery and collection by bio-diesel truck—are comparable to those of felled trees. While the company isn't the first to offer tree rentals for Christmas, it is the first we've seen that lets customers adopt a pine, allowing them to share Christmas with the same tree year after year, watching it grow along with their family. Adopted trees are tracked by barcode.

The concept will certainly appeal to eco-conscious Angelenos, who may not get a white Christmas, but can now choose a greener one. It also gives them a nice little cradle-to-cradle status story to share at Christmas. Mr Martin goes by the nickname Scotty Claus. However, until he has a distribution network to match that of his namesake, there's an opportunity for green-fingered, red-suited entrepreneurs elsewhere... (Related: Trees with character, felled to order.)

Website: www.livingchristmas.com