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Music site offers updated playlists in 22 genres

Entertainment Published on 15 December 2009 in Entertainment

Most dedicated music fans have their favourite genres and playlists, but finding new music can be a challenge. Aiming to keep aficionados up on the latest tracks and trends comes 22tracks, a Dutch site that offers constantly updated playlists in 22 different genres.

22tracks is essentially a jukebox consisting of 22 playlists in as many different genres, each filled with 22 tracks specially selected by DJs from Amsterdam. Upon selecting a genre, users can listen to the current 22 tracks on the site; those they like they can purchase via iTunes or promote via Twitter. Each week those tracks are updated with roughly five new ones, however, giving fans a constantly updated selection. People can also create their own, personal lists of favourites, and a 22tracks iPhone app is slated for release in January/February 2010.

By packaging music in bite-size nuggets for week-long munching whenever the desire strikes—and of course offering instant gratification for those motivated to buy—22tracks provides a lovely example of the "see-hear-buy" model that's part of what our sister site would call today's snack culture. Keep it short, sweet, simple and fleeting—but make it easy for consumers to make it their own—and you'll have them hooked in no time! ;-) (Related: An online music store of one's own.)

Website: www.22tracks.nl
Contact: info@22tracks.com

Spotted by: Stephan Hoberg

Adults-only colouring & activity book

Entertainment Published on 7 December 2009 in Entertainment

Thanks largely to the anything-goes nature of the online world, audiences in mature consumer societies are not easily shocked. As a result, brands are harnessing ever higher levels of risqué to stand out from the crowd. The Icecreamists recently grabbed our attention by sexing up dessert with their x-rated gelato dubbed The Sex Pistol—touted to have the same charge as a dose of Viagra. For those of you who need added proof that maturalism is rife, look no further than Hot Wax, an adults-only colouring book created by Atlanta-based pin-up artist Tyson McAdoo.

Pushing the boundaries in a traditionally child-centric domain, Hot Wax is a 32-page colouring and activity book (USD 14) filled with raunchy graphic illustrations. The images may be just outlines but the themes are unambiguous. With nudity, tattoos and lingerie featuring prominently, clearly this is not a colouring book for kids.

If you’ve read our sister-site's latest trend briefing, you will know that 2010 is set to be rawer and more risqué than ever. What will be the next plain-vanilla product to be infused with a saucy new twist? Could a side of daringly super-charged seduction be the order of the day for your brand?

Website: www.tysonmcadoo.com/store_book/storeBook_02.htmlwww.facebook.com/pages/Tyson-Mcadoo/54928786199
Contact: store@tysonmcadoo.com

Spotted by: Cecilia Biemann

Pick-your-price marketplace for music, games & ebooks

Media & Publishing Published on 7 December 2009 in Media & Publishing

Buskers have played on city streets for hundreds of years, working on the premise that people are willing to pay for a decent performance. Operating on a similar model, Anjuno could be seen as returning music to its pay-what-you-want roots. Launched in May, Anjuno allows creators of music, games and ebooks to post their work on the site, which fans can download and enjoy, then pay the artist whatever they think it's worth. The system accepts payments at any level—including free. Anjuno takes a commission of 15% per sale.

Anjuno aims to make the economics of digital media better for both the producer and the consumer. Summing up the advantages for both the artists and their fans, Anjuno urges: “Instead of pirating that new album because you don't feel like paying $15, pay $2 here on Anjuno. And since we don't take huge cuts of the profit like record labels and publishers, the artist ends up making more from your small payment on Anjuno.”

Up until now, similar (un)pricing schemes have predominantly been used as a promotional tool. Does this this mark the beginning of a shift towards pay-what-you-want pricing models becoming more widely adopted as the basis of a business? Will we see more new businesses fundamentally eschew traditional pricing models in favour of letting their customers decide the prices? One to watch. (Related: pay-as-you-want magazines, restaurants, hotels and ad agencies.)

Website: www.anjuno.com
Contact: office@anjuno.com

Spotted by: Cecilia Biemann

Music crowdfunding pops up in France

Entertainment Published on 4 December 2009 in Entertainment

Netherlands-based Sellaband has already appeared on our virtual pages on numerous occasions, so we were interested to see a like-minded enterprise spring up in France. Much like Sellaband, Kisskissbankbank lets music fans invest in the bands they love and share in the rewards of their success.

Fans begin by browsing through the artists on the site and choosing one or more they'd like to invest in. As little as EUR 10 per band makes a fan an official “KissBanker,” and those funds can be withdrawn or transferred to another artist at any time. Meanwhile, such investments entitle KissBankers to a share in the success of that band's efforts in proportion to their investments, as well as access to bonuses and exclusive content. KissBankers may also get invited to weigh in on decisions their bands make, and they are encouraged to help promote them in their own social networks and communities. Kisskissbankbank, meanwhile, gets a 20 percent commission on the amounts that are invested.

With all the many ways we've seen for bands to collaborate with their fans—whether via financial investments, help with music sales or concert promotion—it's clear the crowdfunding model has struck a “chord,” so to speak, in the world of music. Bands get support, fans get involved—and paid. It's music to everyone's ears! ;-)

Website: www.kisskissbankbank.com
Contact: www.kisskissbankbank.com/contact_requests/new

Spotted by: Raymond Kollau

Crowds map filming locations across the world

Entertainment Published on 10 November 2009 in Entertainment

Filmaps is rapidly creating a crowd-powered database of filming locations around the world. Users can search by location or film title to bring up a Google Map that features location photos from Panoramio and videos from YouTube. Since its launch in January this year 998 films have been mapped in 2363 locations. Filmaps adds social elements through Facebook and Twitter connections, as well as embeddable location widgets.

We've seen maps used for everything from virtual jogging to erotic spending statistics. As described by our sister-site trendwatching.com, "geography is about everything that is (literally) close to consumers, and it's a universally familiar method of organizing, finding and tracking relevant information on objects, events and people."

There are hints on the website that Barcelona-based Filmaps may have plans to offer film location tours, which would make sense. Its members are already mapping out the routes, and the site would be a perfect marketing tool. What other niches could you map your way into?

Website: www.filmaps.com
Contact: www.filmaps.com/contact.php

Spotted by: Leticia Pérez Prieto

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