Located in the south-east '13ème' district of Paris, MK2 Bibliothèque is a grand boutique cineplex.
A USD 30 million branch of an 11 theatre chain, the MK2 Bibliothèque (so named for its proximity to the François Mitterrand National Library) features 14 screens, as well as cafes, restaurants, DVD shop, classical music boutique, bookstore, modern art gallery and even a DJ bar. It's a miniature cultural city incased in a long, sleek, glass and steel structure, linking movie-going to other experiences.
Besides state of the art projection and sound, the theatres' trademark feature is MK2 Bibliothèque's "fauteuils pour deux": loveseats for two. As for what's up on the screen, there's a strong focus on independent and arthouse movies, as well as blockbusters.
As we like to point out, everything can be upgraded. Design driven innovation like that of MK2 Bibliothèque, or the Austrian supermarkets we recently featured, creates a superior experience for consumers, while offering companies a way to differentiate themselves from their competition. And it works for MK2: while overall French admission fell more than 10 per cent in 2005, MK2 lifted revenues by 4.4 per cent while net profits increased by more than 14 per cent to EUR 12 million (source: Financial Times). C'est pas mal!
Haute design cineplex is not a new phenomenon in Turkey. Rather it seems to be setting the standards for movie-going practices especially in the big metropolitan centers. I am surprised to see that you bring it up as an innovation. We are already speculating on what could be next in this line of entertainment.
Here in Thailand we've been having the loveseats and even first class cinema (fitted with only first class seat where you can order your pop corn & sodas which will be served at your seat) since 2000
At first i was all about the seats and nice decorations then a few years later we start to have a all-in-one zone where the cinema operators would lease out huge space and then sublease it retail areas to food stores, entertainment outlets, etc
check it out www.majorcineplex.com and www.sfcinemacity.com