It's not unusual for a clothing brand to aim to be kind to the environment, such as by using sustainable materials, production methods and packaging, for example. A new line of clothing out of Northern Ireland, however, strives to inspire its wearers to be kind to others each time they wear its clothing.
The brainchild of Cameron, a self-proclaimed 18-year-old "nutter" from Northern Ireland, ARK is short for Acts of Random Kindness, which is just what the brand hopes its clothes will inspire customers to perform. The company sells a line of logo-emblazoned shirts for men and women, and each time a customer wears one it asks that they do something kind for someone else. Cameron explains: "The idea—one ARK every time the clothing is worn. That's it. Buy someone a coffee, give up your seat on the bus, help a drunk home. Any expensive ideas—send them my way, our profits could help." ARK shirts are priced at GBP 28 each.
In addition to spreading random acts of kindness, of course, ARK's shirts will also no doubt prove to be conversation starters, providing wearers with status stories to share with family and friends. Green-minded consumers have eco-iconic fashions to tell the world what they're about—finally there's a status symbol for those who aim to be kind! ;-)
Website: www.arkchangeyourworld.com
Contact: cameron@arkchangeyourworld.com
Spotted by: Chris Cupples
What an amazing idea. This is definitely going to go far. I really hope this company gets heard about and spread worldwide
It's a unique idea with great motives behind it. I hope it grows and grows Cameron.
I am sorry, but why should I have to buy some over prized t-shirt to be kind? I very much like the idea of performing random acts of kindness, but that works just as well in my current clothes.
There's a similar site brokenasphalt.net by a teenager that ask buyer to donate their old t-shirt and get a discount in return.
This is amazing. Imagine putting on the tee every morning!? It'd be like a little daily adventure every time you put it on. Hope this goes far
Love this! What an inspirational young man and great concept. There is another company out there trying to do the same type of thing, "Be good to people." Cool stuff! http://www.begoodtopeople.com and they have a great fan page on Facebook, http://www.facebook.com/begoodtopeople where they are doing lots of good things. Love Ark too - it's all good!