It's been almost three years since we wrote about Denim Therapy's jeans-doctoring service, and now the company has added a new offering to its line: a special service that adjusts favourite jeans for pregnant bellies—and then, post-baby, back again.
Pregnant mothers simply send New York-based Denim Therapy their favourite jeans. Denim Therapy then inserts expandable side inseams in the pants that will move and grow as the woman's belly expands. Perhaps even better, however, is that once the baby is born and the mother has brought herself back to her pre-baby figure, Denim Therapy will restore those jeans back to their original form. As the company puts it, "Why spend money on a new pair of maternity jeans when you can feel sexy and comfortable in your own favourite jeans. And voila, you're also doing your part of being environmentally conscious." Pricing on the service is USD 60 per pair.
More than 4 million babies are born in the United States alone each year, and that translates into a whole lot of jeans in need of modification along the way. Crafty minipreneurs: time to stock up on expandable fabric for a similar service of your own...?
Website: www.denimtherapy.com/maternity-jeans/
Contact: info@denimtherapy.com
Spotted by: Cecilia Biemann
i always thought that the "pants extender" for pregnant women was something available all over the world. it is a piece of stretchable cloth that can be buttoned up to your pants/jeans crotch area to allow you to wear your regular pants all the way to the 9th month. One time (and re-useable) purchase as opposed to this solution. maybe i should start exporting it from the Philippines :)
Come on! it's not usefull at all.
The pregnancy jeans have different pattern than the regular ones. It's not only the belly that grows. And all the prengancy jeans are elastics, that makes them more comfortable.
I preffer to bet on cool pregnancy jeans brands like Noopies, Bellybutton or other brands.
Comfortable and cool !