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Consumers with cashmere sweaters they no longer want to wear can already send them to teddylux to have them converted into stuffed animals. For those who prefer upcycling with a more utilitarian result, however, there’s now Reknit, which turns old sweaters into scarves and other practical goods. Each month, Reknit will unravel old sweaters and re-knit them into a different item; this January, it’s scarves. Consumers begin by choosing from two different scarf styles—each priced at USD 30—and sending their old sweaters to Boston-based Reknit. Then, “my mom will turn your old sweater into a new scarf,” as the site’s creator explains it. Visitors to the site even get to vote on which type of items “mom” will convert sweaters into next month: a beanie, an iPod case, cut-off gloves or socks. (Spoiler alert: the cut-off gloves are currently in the lead.) There’s no denying the environmental benefits of upcycling, but at least as compelling are the business reasons. Want a pattern to follow? Knit one row of green for eco appeal, then purl two rows for a story worth repeating. Next, finish it off with a fringe and a flourish and watch as the orders come in! 😉 (Related: Leather jackets remade into designer bags — Stray single gloves matched & sold to new owners — Design your own hat & choose your own knitting granny.) Spotted by: You Might Find Yourself