Aussie buzz-thru

Food & Beverage Published on 21 September 2006 in Food & Beverage

No other substance screams WAKE UP as effortlessly as coffee. Australian company Muzz Buzz has capitalised on the realisation that people want their coffee to be quick, convenient and satisfying. At Muzz Buzz, all consumers need to do is drive thru. After all, in-transit consumption is designed with one purpose – saving time.

Craig Muzeroll, founder of Muzz Buzz, identified a gap in the Australian market and decided he wanted to give Australians a reason for getting out of bed in the morning. That reason became Muzz Buzz, a growing franchise drive-thru coffee chain which offers quality coffee at a reasonable price and convenient (high traffic flow) locations.

Premium coffee beans and unique Muzz Buzz flavours tempt consumers' tastebuds and since inception the Muzz Buzz menu has expanded to include convenient-to-eat-while-driving food. (Let’s just hope the government doesn’t ban drivers from eating and drinking while driving...)

The drive-thru coffee franchise is not an entirely novel concept – Starbucks opened its first drive-thru in Southern California in 1994, and small, drive-by coffee shacks exist in many parts of the world. But it's not hard to identify the potential of drive-thrus in a speed and coffee-crazed world. Franchise opportunities for Muzz Buzz are currently available in Australia and New Zealand, and for similar ventures elsewhere check out Java Joz and Bear creek Coffee.

Website: http://www.muzzbuzz.com.au
Contact: info@muzzbuzz.com.au

Comments on this idea:

Drive through coffee as a trend? I'm a little perplexed by this. We have drive through coffee everywhere in Ontario, Canada. It's called Tim Hortons.

As far as I understand, muzzbuzz coffee contains gaurana as well as coffee. Talk about a buzz. No wonder people keep going back for more.

Carrie: I agree, it's not exactly new. It is new in Australia though, and it's growing in popularity.

Hey Muzzbuzz, I have a great idea. Why not randomly print prizes on the inside of the coffee cups rims? Free cups of coffee, half a cookie etc. It would give give drivers something to do at traffic lights. Better still, children could pick through the garbage and win real big prizes like a Toyota Rav 4's so that their parents could fight over it. Or how about DNA testing to prove that it was you saliva on the discarded cup? Canada has already been there and done that...Anyway, just....Keep the trends Rrrrrolling.

Thanks for naming a business afta me. It would be nice if the older lady at mosman park was a little faster in the morning tho as the traffic gets backed up. There are no nice people at Belmont anymore. Also, why'd the pricing change from dollar and half dollar??? It was so easy before

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