Free Obama-themed coffee love for UK consumers

Food & Beverage Published on 13 January 2009 in Food & Beverage

As the inauguration of Barack Obama draws nearer, global fascination with the US president-elect is reaching a fever pitch. To wit: across the Atlantic, doughnut purveyor Krispy Kreme UK this week is giving out free Americano coffees emblazoned with Obama's image.

To take advantage of the promotion, which runs through Friday, customers need only enter a participating Krispy Kreme UK shop and say, "Yes we can" to its barista. They'll then walk away with a free Americano coffee sporting Obama's image in the foam—created using an intricately designed coffee stencil made specially for the occasion. Most Krispy Kreme UK stores are participating, with the exception of those at the major airports and in Waterloo.

As the world watches the changing of the guard in the United States, it's probably safe to say the majority view it as a change for the better. What better way to celebrate than with a shot of sympvertising in some strong, hot free love...? ;-)

Correction: the coffee art won’t be available on Americanos in-store as the art created is a one-off to highlight the campaign. Customers can claim their free Americano until Friday but unfortunately it won’t have Obama’s face on it.

Website: www.krispykreme.co.uk
Contact: office@krispykreme.co.uk

Comments on this idea:

Creepy. LOL I love it.

Why isn't this in the US?

Hi Jenny,

Actually it is, sort of. My company, OnLatte Inc., (not affiliated with the campaign shown above) is doing a private party on the parade route for the inauguration. We are printing Obama's face on lattes for the guests. We are looking to expand the service, and would love to hear your suggestions.

Check us out: http://onlatte.com/blog

Best,
Josh Grob
Director of Products and Services
OnLatte Inc.
+1 617.401.8707
josh@onlatte.com

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