Much the way Dulcinea delivers sustainably baked goods once a week to busy New Yorkers, so Le Dolci aims to do the same for time-pressed Londoners.
While food-of-the-month clubs are not uncommon in North America, Le Dolci offers what it says is London's first weekly cake club. Launched in September, the bakery uses seasonal, organic, free-range and fair-trade ingredients whenever possible in the creation of its biscotti, scones, brownies, pies, Sicilian treats and more. Members of the club get a bundle of home-baked goodness delivered to their doorstep each Friday; it's a different assortment each week, but members can tell Le Dolci of any dislikes so as to avoid disappointments. Three subscription levels are available: Mini, with four to six servings each week for GBP 14 plus delivery; Mezza Luna, with seven to 10 servings for GBP 20 plus delivery; and Grande, with 11 to 15 servings for GBP 30 plus delivery.
So that takes care of New York and London; who will offer a weekly delivery service for sweet-toothed foodies in other parts of the world...?
Website: www.ledolci.co.uk
Contact: info@ledolci.com
Love this idea. I think a lot can be learned by brands in rethinking the way they get their products to customers. A great way of ensuring loyal customers stay loyal and a guarantee of a future relationship.
Brandhabits
Amazing idea, I am getting cake subscriptions for all as xmas gifts!