Back in 2007 we covered Hitchsters, the New York site that combines social networking with ride-matching to help airport travellers share taxi rides and split the expense. Now, along very similar lines comes Taxi2, a beta project from Virgin Atlantic that's currently being tested in New York and London.

Touting the financial and environmental motivations for sharing a cab, Taxi2 is a free service for passengers of any airline. Users simply log on to the Taxi2 site and input their flight and destination details. From there, the system matches them with suitable cab-sharing companions and provides a protected way to contact them, allowing the travellers to decide whether to agree to the match. The system offers a way for female travellers to be matched only with other female travellers; it also protects all personal details. Once travellers agree on a match, Taxi2 even provides a printable and foldable sign to help them find each other at the airport. A mobile version of the technology is coming soon.

Much the way carpooling makes sense as a way to reduce the cost and impact of commuting to work, so cab-sharing seems like a no-brainer for all the many travellers heading in the same direction. One to emulate at a heavily frequented airport near you...? (Related: Londoners share lifts to Luton airport — Tweet to hail a green ride in London — Nationwide taxi booking & payment via mobile phone.)

Website: www.taxi.to
Contact: info@taxi.to

Spotted by: Raymond Kollau

P.S. Hitchsters is either temporarily offline, or permanently out of business. We'd love to know what happened to the company. If you have any information, please leave a comment. Thanks!

As the number of people who are twittering continues to rise, more and more businesses are adding to their existing methods of communicating with (potential) customers. An innovative example was recently introduced by London's eco-taxi service greentomatocars. The company, which we covered when they launched back in 2006, claims to be the first private hire service in the UK to take bookings via Twitter. Users simply send a direct message to @greentomatocars with the booking details, receive a tweet back with a unique booking reference, and wait for a Prius to pull up. Besides using Twitter for bookings, greentomatocars also hopes to encourage debate about environmental issues.

Although Twitter hasn't released hard data on how many active users it has, the service seems to be having a profound effect on business-to-customer communication, enabling companies to engage in an immediate, ongoing and intimate conversation with customers and potential customers, creating a better mutual understanding and forging brand loyalty. (For more, see our sister-site trendwatching's briefing on foreverism.)

Website: www.greentomatocars.com
Contact: mail@greentomatocars.com

There's been plenty of lip service paid to electric vehicles in recent years, but the fact remains that in many communities, they're still more frequently discussed than actually seen. Not so in several U.S. neighbourhoods, however, where golf carts and other diminutive electric vehicles are part of the very fabric of community life.

With many of the same gas-free benefits offered by larger electric vehicles—but considerably lower price tags—neighbourhood electric vehicles, or NEVs, are the transportation of choice for residents of several large retirement communities, an article on Wired.com recently reported. Golf carts are a common sight on the streets and specially designed paths of The Villages community in Florida, for example—and not just the ordinary, plain-vanilla variety. In fact, many of the community's 77,000 retired residents "pimp their rides" to look like fire trucks, 1930s roadsters and stretch limos, Wired reported, spending as much as USD 20,000 in the process of swapping in bigger tires or hacking engines to surpass the traditional golf cart's maximum speed of about 20 mph. Similar sights are apparently seen in other communities around the country, including the retirement mecca of Sun City, Arizona, and the all-ages suburb of Peachtree City, Georgia. Accessories are sold by companies like GoNEV.

Driver's licenses are not typically required for most golf carts, but full-fledged NEVs—which are street-legal in most states—require insurance and registration, Wired reported. Either way, such vehicles offer not only eco-benefits and credentials, but apparently also those of the more neighbourly kind: "If your neighbour is in his yard, you can't drive by in your golf cart without waving and saying hello," Gary Lester, VP of community relations for The Villages, told Wired. Chrysler's Global Electric Motorcars is one major maker of NEVs, selling its vehicles for as low as USD 3,644 with tax credits.

Lower prices, fewer emissions and social benefits on top of an eco-iconic appearance and government tax incentives? Legal and insurance issues notwithstanding, sounds like a potential winner to us. Who will put golf carts at the forefront of *your* community's next planning venture...?

Website: www.gemcar.com — www.gonev.com
Contact: www.gemcar.com/contact — www.gonev.com/index.php?main_page=contact_us

Spotted by: Katherine Noyes

Aiming to grab a share of the growing car-sharing market, Daimler created car2go, which enables customers to order and pick up a Smart car within minutes. The service was rolled out in the German city of Ulm last October, and is expected to launch in Austin, Texas sometime in early 2010.

Cars can be reserved online or over the phone up to 24 hours in advance, costing a maximum of EUR 9.90 per hour or EUR 49.00 for a day. A text message informs the customer of the car's exact location, which, in the urban area of Ulm, is usually no further than 3 minutes' walk away. Once the driver reaches the car, he or she can unlock it with a PIN code provided during registration. As well as being simple and flexible, car2go's use of diminutive Smart cars makes the system more environmentally friendly than most other car sharing systems. Having enticed almost 10% of Ulm's driving population to use the scheme, we're waiting with interest to see how car2go will fare in the US, where it faces tough competition from ZipCar. An obvious advantage for car2Go is its access to cars without having to pay a mark-up. And besides tapping into a new source of revenue, Daimler could benefit from the brand exposure of having its Smart cars in heavy rotation on city streets. (Related: Half-price parking for half-sized cars.)

Website: www.car2go.com
Contact: www.car2go.com/portal/page/community/feedback.faces

Spotted by: Adele Morten

With intention-based shipping spreading like wildfire, we're not surprised to see that it's now catching on in the UK, too. Shiply, which set up shop in 2008, is a free online marketplace where transport companies bid for listed shipments.

After creating an online account, consumers list what they need to ship and provide details about pickup, delivery and shipment dates. Anything from a pet carriage to a car can be listed. Transport providers then bid for the shipment, potentially turning unused space in their trucks into profit. Shiply's system means that as companies try to outbid one another, users typically save about 75% on their shipping costs. Users can contribute and read feedback left by other customers, and accept the bid with which they feel happiest.

The company states that 25% of European lorries run completely empty. By filling up this space, Shiply makes sure trucks get extra cash for unused space, and saves consumers money. Of course, it’s hugely beneficial in terms of reducing carbon emissions and congestion, too. Which is why Shiply was awarded a EUR 100,000 runner-up prize in this year's Green Challenge. (RidgeBlade, which we featured last week, won the top prize of EUR 500,000.)

As the success of services like this depends on reaching a critical mass of users, it’s interesting to see Shiply helping itself along with a special eBay widget, which can be integrated in eBay listings, letting potential bidders get cheap courier quotes from Shiply on the spot. In addition, 4,000 shipping companies have already listed their services on Shiply. Saving the planet by intelligently linking wants and needs—there’s plenty of mileage left in that.

Web: www.shiply.com
Contact: www.shiply.com/docs/contact.php

Spotted by: Green Challenge

The U.S. government's Cash for Clunkers program may have come to an end, but for bicyclists in Portland, Ore., the opportunities have just begun. Local bike vendor Joe Bike has launched its own Cash for Clunkers program whereby consumers can donate an old car or bike in exchange for discounts on a new utility bike and a Zipcar membership, among other benefits.

To unload an old car, consumers begin by donating their vehicle to the American Lung Association, which will tow it away for free. They then bring their receipt to Joe Bike, which gives them a 10 percent discount on any bike in stock or any bike that it can order or build. Then, with their purchase, Joe Bike will also provide a unique code that's good for a USD 50 reduction in the cost of a new Zipcar membership along with half-priced annual renewals indefinitely and USD 150 in driving credit. For bike donations, meanwhile, consumers can bring in any repairable clunker and get discounts starting at USD 50 off any new bike priced under USD 1,000. The clunker is donated to the nonprofit Community Cycling Center, which will repair and find it a new home.

Though he originally intended the Cash for Clunkers program to end Sept. 1, store owner Joe Doebele has now extended it at least through year's end, he says. He's also working with Zipcar to expand the program, including signing on more nonprofit partners, and hopes eventually to turn the result into a nonprofit organization that can spread to other cities as well. Time to sign on and help make that happen...?

Website: www.joe-bike.com/cash-for-clunkers
Contact: info@joe-bike.com

Spotted by: Judy McRae

Where British Specialbike creates unique bicycles by refurbishing old ones with custom components and a colourful flair, Florida-based Republic Bike achieves a similar end with new bikes by allowing customers to design their own in a rainbow of hues. Now, through a partnership with Republic Bike, global retailer Urban Outfitters is bringing design-your-own capabilities to its customers as well at the online Urban Outfitters Bike Shop.

Working with the Aristotle v.1.5, a single-speed bike with a flip-flop hub, Republic Bike begins by asking users to select from among three frame sizes for the bike they'd like built for them. They are then asked to choose the colours they'd like for nine separate components on the bike: frame, saddle, grips, chain, crank, and front and rear tires and rims. Five popular styles are available for those having difficulty choosing among the 500 or so possible colour combinations, as is a random option for alternative ideas. Once the selections are made, Republic Bike builds the bike in its South Florida facility within days of receiving the order. It's then packed for shipment, arriving at the consumer's door 90 percent assembled.

Given the recent renaissance in pedal power, the arrival of personalization capabilities comes not a moment too soon. Republic Bike ships only within North America, however, while Urban Outfitters limits its orders to the continental US. One to bring to two-wheeled enthusiasts on the bike lanes near you...? It's not just the customized rides that interest us here, though—it's the partnership between a large retailer and a smaller firm that focuses on letting customers design the products they want. We've covered dozens of "design-your-own" ventures, so retailers: dig into the archives and find out who you can partner with to add tailor-made products to your virtual shelves. To get you started, customizable lingerie, handbags, socks, duvets, chocolate bars and fabric.

Website: bikes.urbanoutfitters.com
Contact: customerservice@republicbike.com

Spotted by: Miriam Brafman

Citywide bike schemes are popping up all over the world, as we've noted on several occasions already, touting myriad benefits for the environment, urban congestion and human health. As is so often the case when equipment is shared, however, hygiene concerns inevitably follow—particularly during winter months and events such as the current swine flu pandemic. Enter Cyclean, a handlebar cover designed to protect bike users from germs.

Developed by Spanish PersonalBox with Barcelona's Bicing bike scheme in mind, Cyclean covers are hygienic, adjustable and waterproof sheaths that are available in versions tailored both for street bicycles and for the indoor variety used in gyms. Using the bright-red, condomlike covers, bicyclists can avoid contact with all the dirt, dust, pollution, viruses, water, sweat and other potential unsavouries that might be lurking on a shared bike's handlebar grips. Launched in December, Cyclean covers are recyclable and photodegradable, PersonalBox says. They are available online and through retail bike shops in Barcelona and Madrid; pricing is EUR 5 for either a bag of 18 pairs for street bikes or 12 pairs for indoor bicycles. A video on Vimeo demonstrates Cyclean in action.

Of course, whether the world needs yet another disposable item on the streets is far from clear, as TreeHugger points out—particularly when a pair of washable gloves could presumably do just as well. Their safety, meanwhile, would seem to depend on a good, tight fit—something PersonalBox has no doubt already ensured. Nevertheless, consumers will ultimately decide whether disposable handlebar covers offer enough advantages to be compelling—if they do, could make a nice feeder business for gyms and bike sharing programs around the world. One to watch!

Website: www.cyclean.es
Contact: info@cyclean.es

Spotted by: Daniel Rodriguez