We've seen several efforts recently to bring Facebook photos into the offline world, such as HotPrints' free, advert-supported albums. Now bringing such capabilities to brick-and-mortar stores comes a new initiative from Kodak that lets consumers print online photos from Facebook and Picasa using its in-store kiosks.
Starting this summer, users of Kodak Picture Kiosks will be able to access their web albums on Facebook and Picasa as well as Kodak's own Kodak Gallery service. The kiosks will make 4x6in (102x152mm) prints of the photos, provided the resolution is high enough to make a quality print. Kodak says it also intends to connect with other social networking sites around the globe.
Given that more than 3 billion photos are uploaded to Facebook alone each month, there are plenty of opportunities for forging OFF=ON connections for consumers whose memories increasingly reside in the virtual world. How can your brand help make those memories more tangible? (Related: Mini web-to-print photo albums.)
Website: www.kodak.com
Contact: tinyurl.com/emailkodak
Spotted by: Judy McRae
