Letting photography buffs try its latest cameras in undeniably photogenic settings, Canon has paired up with national parks and conservationists for Canon Photography in the Parks. The programme combines a competition with a series of free photography workshops at four national parks.
Sessions are hosted outdoors twice daily by professional photographers, giving participants the opportunity to try a variety of Canon cameras and lenses. There are also indoor evening workshops that focus on technical aspects of the equipment. Sessions will run at Yosemite in June, the Grand Canyon in July and Yellowstone and Acadia in August. The workshops are designed to be useful both to amateurs and more advanced photographers, and the idea is that those participating in the sessions will submit their photographs to the competition.
By letting potential customers try out cameras in the most relevant setting and helping them build their photography skills, Canon combines two of our favourite, enduring consumer trends: tryvertising and status skills.
Website: www.usa.canon.com/parks
Contact: www.usa.canon.com/dlc/controller?act=ContactUsAct
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