FedEx Office (formerly known as Kinko's) is extending a helping hand to job seekers today: free resume printing. Customers can print up to 25 black-and-white copies of their resume at any of the company's 1,600+ stores across the United States.
"We understand that the economy has affected many people in a very profound way, and we want to help," said Brian Philips, president and CEO of FedEx Office. It's a timely expression of free love and sympvertising, both of which are powerful brand building tools if used in a relevant setting, and they're appreciated more than ever when times are tough. Time to figure out what your company can offer (potential) customers, with as little investment and as much empathy as possible. (Related: Billboards hand out free gloves, hats and scarves — Kraft serves up soup and warmth in heated bus stops.)
Website: www.fedex.com/us/office
Contact: fedexoffice.customerrelations@fedex.com
Spotted by: Judy McRae
it's a shame that it isn't mentioned on their website at all.
I noticed the same thing - If I didn't read a lot of blogs I wouldn't know anything about it - way to go pr department
it is there in their news section, here is the link.
http://news.van.fedex.com/freeresumeprinting
Desi Videos
Jay Leno is offering a free standup comedy show for out of work Detroiters. This combines his passion for cars and his stand-up act. A good way to further enhance his personal brand
Pepsi is sponsoring this show - helping their image as well
http://www.autoblog.com/2009/03/11/one-man-stimulus-jay-leno-to-host-free-show-for-detroit-unemplo/
What a great idea. It is exciting to hear about companies that are doing something positive to help people. Our company is helping non-profits with marketing, often with the first month free.
http://resourcema.com
steve
This was a one-day promo only, as I went by there today.