Anyone who's ever tried on lipstick knows that the way it looks once it's applied can be dramatically different from what the manufacturer's colour guide would suggest. With that in mind, BeautySwatch aims to give consumers a true-to-life view of lipstick shades by showing how they look on real people.

Much the way Stitsh highlights the outfits of real-life consumers in its street-style fashion blog, so BeautySwatch relies on uploaded photos from makeup fans to help uncover the true appearance of lipstick shades. A team of self-proclaimed "shopaholic bloggers" of varying skin colours and ethnicities are constantly adding new swatches to the site, featuring photos of themselves wearing various lipstick shades and brands. Readers of the blog are also invited to contribute their own photos, including not just product information but also a rating of their own lip pigmentation. The result is that BeautySwatch visitors can preview colours before they buy as well as participating in community discussions about lip products and related topics.

Akisa, the Australian site's founder, explains: "If you're like me, I always google the makeup product for swatch images before I purchase online. Most times I can't find the shade in high quality images, and other times a totally unrelated brand or shade appears in my search results on my favourite blogs!! Hence the idea sprung on me one day to start up BeautySwatch.com, and build a colour swatch library with high quality images."

With its focus on real-world consumers' experience of products—rather than manufacturers' descriptions—BeautySwatch is yet another testament to the power of twinsumers and web-enabled transparency in guiding consumers' purchase decisions. Next, we'd expect BeautySwatch to add e-commerce capabilities like those on Stitsh's site, partnering with lipstick retailers or brands to capitalize on visitors' buying intentions. One to team up with, in Australia or elsewhere, to help make that happen...?

Website: www.beautyswatch.com
Contact: akisalove@gmail.com

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers. A newcomer is focusing on a different kind of message: positivity. A Bottle Of, which claims to be Australia's first Naturally Positive spring water, currently comes in three varieties: wellbeing, love and strength.

Launched last December by Heidi Albertiri, a flower stylist who believes in the power of positivity, A Bottle Of hopes to lift people's moods, encouraging them to "Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it". Given the size of both the self-help market and the bottled water industry, there's something to be said for a brand that combines the two.

A Bottle Of is currently sold through a small number of retailers, yoga centers and gyms in New South Wales and Victoria, and the company is actively seeking stockists in Melbourne and Sydney. Furthering its message of positive change, a nickel from each bottle sold goes to Food Water Shelter, a not-for-profit organisation that builds eco-friendly children's villages in Tanzania. How about licensing the brand to other regions where consumers would welcome an affirmational sip?

Website: www.abottleof.com.au
Contact: info@abottleof.com.au

We've seen several "buy one, donate one" approaches to charity over the past few years, and recently one of our spotters alerted us to an initiative that brings the concept to baby clothing.

Australian Baby Teresa manufactures and sells a variety of 100% cotton onesies for babies. Both short- and long-sleeved versions are available, priced beginning at AUD 29.95 including GST. For each one purchased, Baby Teresa donates another to a baby in need somewhere in the world. Following its September launch, the company's first round of donations went to benevolent organisations in its home state of Tasmania that assist mothers with newborns in need; its second one, meanwhile, was in Uganda. Ultimately, Baby Teresa hopes to help clothe a baby in every country in the world.

A shining example of Generation G benevolence, Baby Teresa currently seeks stockists as well as travellers planning to visit countries in need for the purposes of distributing donated suits. One to sponsor, emulate or otherwise get involved in...? (Related: Buy one house, give one free — Matching program doubles Kiva loans — Shoes for good.)

Website: www.baby-teresa.com
Contact: shop@baby-teresa.com

Spotted by: Peter Wallhead

Carvertising has been around for years—both the kind focused on rental cars, which we've covered several times, and the kind that lets sellsumers earn a little extra cash wrapping their own cars in ads. Setting its sights on the latter, cashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads.

Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few selected to be part of a large campaign, cashURwheels connects drivers directly with potential advertisers. Drivers begin by creating an online account and then browsing the available opportunities. They can create a profile including photos along with information about their driving habits and commute patterns, and then bid on ad campaigns or request contact with advertisers directly. Auctions for advertisers include a deadline, the number of vehicles required, and a reserve price, if any. Upon winning a bid, drivers and advertisers communicate to work out the details. Ad campaigns are conducted via car wraps—large vinyl ads applied to cars on a temporary basis, similar in many ways to the sticky car art we've covered before—that transform them, temporarily, into four-wheeled promotions. Currently, participation for both drivers and advertisers on cashURwheels is free.

Now serving Australia, cashURwheels aims to expand globally soon. One to emulate or partner with regionally? And since the system will likely appeal to small and medium businesses with small and medium advertising budgets, it can't hurt to throw some crowd-sourced graphic design into the mix ;-)

Website: www.cashurwheels.com
Contact: www.cashurwheels.com/contact_us.php

Spotted by: Cecilia Biemann

With social networking dominated by colossal sites like Facebook, Twitter and MySpace, it might seem that there's not much room left for smaller fish. But the web thrives on the long tail of consumer needs. Case in point: UnevenFeet. As the name suggests, this recently-launched Australian site is for anyone with two feet of different sizes. Until now, these people may have had to buy two pairs of shoes to get a perfect fit, but no longer. Uneven Feet records people's shoe sizes and finds their 'opposite matches', enabling them to arrange shoe swaps or joint purchases and continue life unimpeded by sloppy-fitting footwear.

The way for Uneven Feet has been paved by the growth in social shopping and swap marketplaces. Founder Jonathan Lee—whose own shoe shopping pains inspired the site's creation—sees revenue potential in affiliate sales once the community grows. On a global scale, if even a tiny percentage of people feels their 'uneven' feet are a big enough issue to act on through the website, that could become a sizable audience. Any more anthropometric niches out there to capitalize on?

Website: www.unevenfeet.com
Contact: www.unevenfeet.com/contact.php

Spotted by: Jonathan Lee

Random acts of kindness are almost always met with a warm reception, whether they're motivated by a game, a hotel's philosophy or the premise behind a clothing brand. Now aiming to make such acts more frequent, New York-based KIND Snacks has launched an effort to use cards to remind people to be kind.

KIND is an award-winning brand of Australian-made all-natural fruit and nut bars from PeaceWorks, a “not-only-for-profit” healthy foods company that hand-produces its bars. Kicked off by the KIND team, the KINDED movement aims to encourage people to surprise others with unexpected kind acts. Those interested can start by getting a card via instructions on the KINDED website. Next, they perform some kind act for someone else, whether it's helping them carry heavy bags, sharing an umbrella or paying for their coffee. When they do, they simply pass on their card to the recipient of their generosity; that person, in turn, can pass it along by doing something kind for someone else. Perhaps most interesting of all, however—particularly in light of what our sister site would call the OFF=ON trend—is that each card that gets passed along has a unique code that can be mapped online, enabling participants to track how far their chain of kindness travels and view kind acts happening around the world.

The KINDED website explains: "KINDED cards are meant to help overcome the social awkwardness of doing unexpected kind acts by serving a 'license' to do the act, and explaining why you are doing it. So, when that person at Starbucks hands you a KINDED card along with [a] coffee, you'll feel comfortable accepting since they're just passing on a kind act that was done for them." More than 700 "KINDINGS" have been performed so far; as extra motivation, the card code with the longest chain of such kind acts by Jan. 29 will win those involved a chance to get a real wish fulfilled.

So many brands over the years have been associated with self-indulgence, with ego gratification and—yes—with downright greed. In this era of widespread consumer disgust with the corporate world, there's never been a better time to focus on the kind!

Website: www.kinded.com
Contact: www.kinded.com/contact

Spotted by: Petz Scholtus

Aiming to set itself apart from all of the other gyms and health clubs in Australia, Jetts Gym offers cheaper memberships by cutting costs and shirking little-used or unnecessary services. Out went the exercise classes, since typically only 10% typically participate (according to Jetts), and the pool, sauna and fancy spa. Jetts Gyms are located in residential areas, close to members’ homes, encouraging people to change and shower at home and taking pressure off limited facilities at the gym. Personnel costs have also been cut by using full-time remote surveillance technology, meaning staff is only needed on site for the six busiest hours of the day.

Jetts does offer a service that most gyms don't, though: it's open 24 hours a day and seven days a week. It's designed so that members can work out around busy schedules and night shifts, or can hit the gym when there won't be a crowd. By eliminating the fluffier gym facilities, Jetts is able to offer cheaper membership rates than most gyms. Annual memberships run at AUD 468, plus a card fee of AUD 19 and a registration fee of AUD 99.00. Members are able to use any of the club’s 35 gyms across Australia.

Following in the footsteps of airlines and hotels, Jetts serves as a reminder that practically any service can be distilled to its essential qualities and offered at a discounted rate. And if you’re not busy developing your own model from scratch, franchise opportunities at Jetts are currently up for grabs.

Website: www.jetts.com.au

Spotted by: Edward Baral

Whether it's a consumer product or a piece of music, there's much to be said for allowing fans to have a say in how it's designed and marketed. Just as Dutch media entrepreneur John de Mol turned to the crowds last year for help creating the next reality-show hit, so brand-new site Genero.tv is relying on music fans to create the next winning videos for a variety of participating bands.

Currently on the verge of kicking off its first contest, startup Genero.tv has signed on a number of artists interested in getting fans to create the official videos for their music. Sixteen songs are featured in the current contest, which opens Sept. 12. To create a video for one of them, fans begin by registering with Genero.tv and downloading the track they're interested in. No artist footage is provided, but otherwise fans can go to town expressing their feelings about the song in a video and submit it in a variety of formats up to 1GB in size. Uploading a video to Genero.tv grants exclusive license to the site; it also opens the video up for voting. Four finalists will be chosen for each artist/song competition—two based on user voting and two by the judging panel. From there, one winner is ultimately chosen for each song by its judging panel—typically some combination of Genero.tv staff and artist representatives—as well as one overall winner across the 16 song contests. Individual contest prizes include tickets, backstage passes and music workshops, while the overall winner gets the not-unsubstantial prize of USD 4,000. Fans can submit videos for the current contest any time before Oct. 23. Winners will be announced on Nov. 13.

In the music industry alone, fans are now playing key roles in funding, marketing and creating music videos, giving bands not just valuable help but also a way to engage the consumers they care most about. How has *your* brand reached out to involve, benefit from and reward its biggest fans...? (Related: Agency for customer-made ads.)

Website: www.genero.tv
Contact: www.genero.tv/Contact-us

If two heads are better than one, it's hard to argue with the premise of crowdsourcing, which taps multiple brains for a common end. Now offering such capabilities overnight is Ideas Culture, an Australian firm that puts creative thinkers around the globe to work via Twitter to solve a client's problem by morning.

Businesses with a challenge to solve can enlist Ideas Culture's "Ideas While You Sleep Service" to get a pack of ideas along with an evaluation matrix and implementation plan by 10 a.m. the next morning. After registering, they need only submit their challenge online by 4 p.m. By 6 p.m., Ideas Culture gets the challenge out to its Twitter-based Ideas Agents, who spend 15 to 30 minutes each on the problem. There are more than 200 agents from eight countries on the books, and each earns AUD 100 for four sessions, according to a report in the Age. Problems tackled so far have included recruiting more male customers for a singles matching service and increasing attendance for professional development events, The Age reported. Pricing—normally AUD 880—is now AUD 495 through a special trial offer.

Is there no stopping the power of the Twitter-enabled crowds? London's Royal Opera House is another organization that apparently doesn't think so. For more on putting that power to work for your brand, check out trendwatching.com's briefing on foreverism. Time to start thinking in 140 characters! ;-)

Website: www.ideasculture.com/ideas.php
Contact: enquiries@ideasculture.com

Fitness enthusiasts already know that goals can be much easier to achieve for those with a workout buddy to help them stay motivated. With that premise in mind, Comotivate aims to help users succeed in attaining a variety of goals by pairing them with motivation 'buddies' who share the same objectives.

Now in beta, Australian Comotivate focuses on collaboration as a route to success in achieving life goals. When users register with the social networking site, they provide information including a key objective they're hoping to achieve—losing weight, for example, or quitting smoking. Comotivate then uses its database to match user profiles, creating team buddies who resemble each other as closely as possible. Those buddies can then create personal pages and set deadlines for achieving their goals. They can also share video, images and encouragement to track their progress and help each other along the way. Inactive users on the free site are "benched" to minimize the number of lurkers and maximize the proportion of engaged, committed people. Users can always change their goals and buddy teams, but when they achieve a set objective—success is simply self-reported—they are awarded a certificate in PDF.

While it's not yet clear what Comotivate's business model will be, it is planning a relaunch at the end of this year, and we'd be surprised if some sort of targeted ad support isn't involved. Comotivate also hopes to translate its site into other languages in the near future, as well as optimizing it for mobile devices. One to try out, partner with, or otherwise get involved in...? (Related: Community for tracking life experiences — A public incentive to stick to one's goals — Nagging service for dieters.)

Website: www.comotivate.com.au
Contact: listener@comotivate.com

Spotted by: Edward Baral

Launched earlier this month, Creative Caravan is a property listing service for people working in the creative industries, devised to help film directors, make-up artists, painters, photographers, etc find a place to (sub)let or swap.

The Australian service aims to make it easier for people who are constantly on the move find short-let properties at short notice, anywhere from Northamptonshire in the UK to Sydney in Australia. How it works? Registration is free for anyone wishing to browse or list a housing ad. No payment is made until the user has found a property they'd like to rent or swap with, at which time they pay a monthly membership fee of USD 35, or an annual fee of USD 70. Update: Creative Caravan's founder has decided to make the service entirely free of charge. Besides access to a property owner's contact details, membership also includes an RSS feed of suitable properties. Creative Caravan vets each member to ensure they are in fact a creative professional. However, as it is too resource-intensive to check every property, pictures and communication between members is greatly encouraged.

Will the niche service be able to compete with established behemoths like Craigslist? Creative Caravan feels there's a degree of trust in sub-letting to someone from the same industry, making both parties feel more comfortable with having a stranger inhabit their home. Network-building and a shared focus on aesthetics could be added benefits. One to set up for other groups or categories?

Website: www.creativecaravan.net
Contact: www.creativecaravan.net/contact

Numerous bicycle stations have appeared on our pages before, including Cycle Center in Chicago, Bikestation in California, Bike Central in New Zealand and Cycle2City in Australia. Adding to Australia's bike station innovation comes the Green Pod, a modular facility from Brisbane's Penny Farthings Pushbikes.

About the size of a parking space for one car, the Green Pod comes in two configurations: one with a single shower and changing room along with 10 lockers and parking for as many bicycles, and the other with double those facilities. The pod features a solar hot water system, electronic locking system, LED lighting activated by motion sensors, timed showers and a grey water treatment unit that discharges grey water into green areas. The unit can be integrated into indoor or outdoor applications, and it operates on a 12V DC system that can be powered by solar panels on the roof. Also part of the pod is a self-cleaning mechanism that can detect when no one's inside and lock its doors for some self-cleaning, according to a report in Catapult. Access is via swipe card for registered users.

The first Green Pod is now being used at Queensland University of Technology’s Kelvin Grove campus, and Penny Farthing is also talking with Queensland Rail about tailoring a pod for bicyclist commuters, Catapult reported. Indeed, the modularity of the Green Pod's design and its diminutive stature give it the potential to be more flexible and easily accommodated than many built-in solutions. One to partner with early and bring to the bicycling masses near you...? (Related: Self-serve parking bay for bikes.)

Website: www.pushbikeparking.com/green-pod
Contact: info@pushbikeparking.com

Spotted by: Treehugger via Raymond Kollau

Our coverage of ad-supported FreePaperCups earlier this year sparked quite a reaction from eco-minded readers, many of whom very rightly pointed out the wastefulness inherent in using disposable cups. We're happy, then, to present the KeepCup, a sustainable, reusable alternative designed to reduce the massive waste created when coffee cups are meant to be thrown away.

The average paper cup consumes 2.5 times its final weight in raw wood, and is also coated in a polyethylene lining that makes it not just waterproof but also unrecyclable. Similar in intent to I Am Not a Paper Cup, the KeepCup is a lightweight, reusable and recyclable cup crafted from polypropylene—otherwise known as No. 5 food-grade plastic. Two sizes are currently available—a small, 8oz. size and a medium, 12oz. version—with both a large, 16oz. size and a "Babycino" 4oz. size on the way. Particularly notable is that Australian KeepCup replicates standard sizing on disposable coffee cups commonly used by baristas, so it can be substituted for paper cups without any modification; the small and medium cups fit directly under the nozzle at the coffee machine. Cups, lids, plugs and silicone bands can also be mixed and matched to create colourful combinations, and the cups are dishwasher-safe on the top rack, with an estimated lifespan of four years. Melbourne-based KeepCup is targeting cafes and employers with the product; corporate branding is available. Introductory pricing on the KeepCup begins at AUD 7.80 for the small version, increasing to AUD 9.80 in July.

KeepCup is currently seeking "crusaders" to manage and distribute its cups in overseas markets. Given that Australians alone use some 500 million disposable cups each year—throwing out 951 every minute—there's sure to be considerable opportunity in virtually every neck of the woods. One to get in on early! ;-)

Website: www.keepcup.com.au
Contact: info@keepcup.com.au

Spotted by: David Cairns

Regular Springwise readers may remember LocoMatrix, the location-based game we covered last year that kids play outside using GPS-enabled cell phones. Along similar lines, a new iPhone-specific counterpart aims to take kids on an eco-minded adventure through the park.

Released early this month by Australian developer Bulpadok, The Hidden Park is a computer game for young families that makes the most of the iPhone's features as it leads children into a fantasy world of trolls, fairies and genies. Families begin by downloading the app from Apple’s App Store for USD 6.99 and then heading to a nearby park—currently, the game supports a select group of parks in nine major cities around the world, including New York, London, Tokyo and Sydney. From there, children navigate their way through the real park by following a magical map that reveals where mystical creatures live. As kids move past landmarks in the park, the map tells them where to go next, with puzzles and riddles to solve in order to save the park from greedy developers. Children also take photos of various landmarks—and of the magical creatures who are said to live nearby—and can store those photos in a gallery for an album of their adventure that day.

Taking full advantage of Apple's technology, the Hidden Park uses the iPhone’s A-GPS feature to accurately pinpoint each player’s movements within the park and plot them against the interactive map that forms the heart of the game, for example. Through Location Based Services (LBS) technology, the game triggers particular animations and tasks as the user reaches key points along their journey. The phone's accelerometer, meanwhile, allows users to shake the device to scatter mystical characters over any photographed image. The Hidden Park was created in collaboration with WSP Environmental. And while the game is currently focused on a set of key major parks, it can be adapted to others—in fact, the company is now working on a park builder that will allow parents to set up the game in their local park and share it with other parents. In the meantime, Bulpadok is also accepting nominations for additional parks to support in the game.

As developed nations around the globe fight childhood obesity, there's no doubt games like this will be welcomed with open arms; improving mobile technologies, meanwhile, are making more and more possible. How could *you* put the iPhone to work to slim down and entertain the world's kids...? (Related: Gyms for kids use gaming to keep them hooked.)

Website: www.thehiddenpark.com
Contact: info@bulpadok.com

Spotted by: Judy McRae

We've seen several companies already that allow consumers to help sell the music of their favourite bands—with rewards each time they do—and now a new contender out of Australia is giving them a way to promote upcoming concerts as well.

Music fans begin by registering for free with Posse and choosing from among the list of gigs with tickets for sale. They add the ones they like to their personal store and then put the ads or links to those concerts on their MySpace or Facebook pages, in their email signature, or on Twitter or any other website. Each time someone clicks through one of their ads or links and buys a ticket (Ticketmaster handles all sales), the consumer earns a commission of 5 percent, payable 14 days after the event has taken place. Once they've reached a level of AUD 5 or more, they can get paid into their PayPal account.

Currently, Posse is open only to Australian consumers 14 and older, but we're pretty sure members of Generation C(ash) in all parts of the world will relish the opportunity to get paid for promoting the bands they already love. Still in beta, Posse says it aims to expand globally "very soon"—one to partner with in your neck of the music-loving woods? (Related: An online music store of one's own — Viral music sales through widgets — Payout time for SellaBand fans.)

Website: www.posse.com
Contact: info@posse.com

Posting a Twitter address is easy to do online, but until now there have been few offline opportunities for consumers and businesses to recruit new Twitter followers. Jumping at the entrepreneurial opportunity, StickyTwits (@stickytwits) designs stickers featuring Twitter addresses for easy distribution in the analogue world.

The idea for StickyTwits came from a signage designer and a marketing expert who wanted to stick their Twitter URLs on their cars, computers, office windows, etc. The Australian venture now sells customized stickers made from professional grade vinyl and durable ink, for AUD 14.95 per set. Each sticker pack contains 30 multicoloured customized stickers—15 large (292x50 mm) and 15 small (145x25 mm)—which come in four seasonal colour schemes: spring, summer, autumn and winter.

Obviously, StickyTwits is a niche business and depends on Twitter's continued popularity. But it's a fun example of entrepreneurs latching on to the latest buzz to launch a side business on the fly.

Website: www.stickytwits.com
Contact: www.stickytwits.com/contact-us

Spotted by: Doug Garske (@dhgarske)

There's no doubt the internet has transformed the way people communicate; what's less clear is that people are willing to let the old methods disappear. We've already seen companies that transform emails into paper letters; now, an Australian contender has resurrected none other than the classic telegram.

Focusing on the role telegrams have long played as historical records documenting significant events, Telegram Stop provides novelty telegrams with a classic look and feel that's designed for posterity. Users simply type their message online—up to 400 characters are allowed—and then preview the resulting telegram, which includes the traditional "stop" in place of periods. Both domestic and international service is available for a single, set price of USD 4.70; delivery takes 4 to 6 business days.

The more things change, the more they stay the same, as they say—particularly when consumers are willing to pay a price for nostalgia. One to emulate on a niche basis, such as birth announcements or wedding invitations....?

Website: www.telegramstop.com
Contact: www.telegramstop.com/Contact.mvc.aspx

Spotted by: Craig Winkler

We’ve written about urban bikes stations before, and are happy to see the concept popping up in other parts of the world. Spotted in Brisbane: Cycle2City, which claims to be the first full-service facility for bicycle commuters in Australia. Brisbane City Council and Queensland Transport teamed up to fund construction of the facility, which gives cyclists a place to store their bikes and change into business attire.

Since opening last June, Cycle2City has signed up 400 members who have access to secure bike parking, air-conditioned locker rooms, showers, laundry service and free bike maintenance classes at the in-house maintenance and repair workshop. Members are encouraged to commit to using the facilities five days a week (at AUD 120.00 for one month or AUD 660.00 for six months), but three-day-per-week 'permanent casual' memberships and daily use options are also available.

Cycle2City is just one element of Brisbane’s commitment to encouraging citizens to replace driving with cycling—the city’s mayor has also announced that AUD 100 million will be spent on new bikeways over the next four years. As the number of cycling commuters grows around the world, so will the need for products and services that help make a smooth transition from four wheels to two. Bike-loving entrepreneurs—get going!

Website: www.cycle2city.com.au
Contact: administration@cycle2city.com.au

Spotted by: Brenton Nicholls

Dogs can wear a SNIF Tag to help their owners make new friends; now pet owners can return the favour by using Dogtree, a social networking site designed especially for dogs.

Australian Dogtree is a free service that aims to help dog owners find playmates and walking friends for their canine companions. To search for doggie friends, human users can simply enter their postal code; more advanced search options are also available, such as breed and size. Either way, the result is a list of other suitable canine members in their area. Once they find some that seem like a good match, dog owners can invite them through the site for a playdate or meeting. There are currently almost 600 members on Dogtree, and most elect to use their dog's photo and name as their username on the site.

Need we say more? Now that social networking has covered most of the developed world's human population, niche applications are coming fast and furious—and even extending to some of mankind's best friends. Cats may be less amenable to the social networking experience, we suspect, but how long before this comes to other sociable species? Advertisers of related products: get ready, or get involved!

Website: www.dogtree.com.au
Contact: www.dogtree.com.au/help_contact.php

Spotted by: Judy McRae

We’ve covered several food brands that provide consumers with detailed information on the sources and background of their spinach, bananas and coffee. It’s a trend that continues to pick up steam, as witnessed by condiment maker Beerenberg’s introduction of Provenance Pathway, an online tool that lets customers trace their jam or sauce from ‘soil to shelf’.

After purchasing a Beerenberg product, customers enter the item’s barcode and expiration date on the company’s website. An overview of the product appears, including photos of the people who made it, full product specifications, and an elegant implementation of Google Earth to map the farms where the main ingredients originated. Launched this month, Provenance Pathway is part of the Australian company’s recent revamp to underscore the ‘home-made’ authenticity of its brand. Despite being a major food manufacturer, Beerenberg wants to emphasize that its traditional recipes are still cooked in open steam kettles, free from artificial flavours, colours or preservatives.

Now that major brands are tapping into the power of transparency to emphasize their grass-roots qualities, it will be interesting to see just what the grass-roots companies do. ;-)

Website: www.beerenberg.com.au
Contact: admin@beerenberg.com.au