Wine by numbers, with a digital content twist

Food & Beverage Published on 18 November 2009 in Food & Beverage

We've seen several innovations at the intersection of wine and technology, including Aromicon's "virtual taste search engine," which we featured just last week. Dutch startup 94wines is now bringing a new technological twist to the table, so to speak, by offering a line of numbered and colour-coded wines that can be personalized with digital content.

Launched a week ago, 94wines offers a line of French wines in which each variety is indicated by a number and a bottle colour rather than a name linked to its maker, vintage or region. Consumers begin by taking a short quiz of six questions regarding their likes and dislikes. That, in turn, produces their personal WineID, which can then be used to guide their choices from among the company's series of wines. The use of numbers and colours makes wine preferences easy to remember, while personal ID profiles allow friends to see each other's preferences for gift-giving purposes.

Perhaps even more interesting, however, is that—much the way Enthusem allows consumers to create printed greeting cards with digital attachments—94wines customers can attach electronic content to any bottle of wine. Upon placing an order, they simply upload a text, photo or video file (one is allowed per bottle of wine), which 94wines stores on its server. 94wines then converts that content into a QR code, which it attaches to the bottle. (QR codes are included on all 94wines bottles, so if consumers don't upload their own content, the company includes a standard message instead.) Recipients can view the attached content using their mobile phone's camera or by entering the code at 94wines.com. There's also a free 94wines application for iPhones that includes an advanced QR reader along with the WineID test, an overview of the 94Wines assortment and the ability to view the profiles of friends. Per-bottle pricing at 94wines ranges between EUR 5.99 and EUR 9.99, with no extra charge for personalization.

Another shining example of the OFF=ON trend, 94wines currently delivers primarily within the Netherlands, with delivery elsewhere in Europe by request only. One to partner with or emulate for personalization-happy oenophiles in other parts of the world...? (Related: Wine tastings via TwitterSelling wine by smsWine tastings, smart cards included.)

Website: www.94wines.com
Contact: info@94wines.com

Spotted by: Angelique Brinkman

Crowdsourcing of graphic design goes local

Style & Design Published on 3 November 2009 in Style & Design

We've written about various ventures that connect businesses with 'crowds' of graphic designers. Most work with contests, meaning that only the winning designer is paid for his or her efforts.

While companies like Crowdspring, CustomAdArt and 99designs (formerly SitePoint) tap into a global pool of pro-amateur or underemployed professional designers, a company in the Netherlands recently launched a local version, focusing on Dutch-speaking clients and designers. Like its international brethren, Brandsupply works with contests that run for 7 or 14 days. Clients outline a project and set the price they're willing to pay, after which designers can submit their suggested solutions.

The downside of a national approach is obvious: a smaller pool of talent to draw on. But for clients who don't feel comfortable communicating in English, or who need designers to be able to understand and incorporate local customs and tastes, local crowdsourcing marketplaces make sense. One to try out in your part of the world?

Website: www.brandsupply.nl
Contact: info@brandsupply.nl

Spotted by: Berend Schmit

Folding camper reborn as stylish pop-up lodging

Tourism & Travel Published on 28 October 2009 in Tourism & Travel

Once popular in Europe, folding campers have come to struggle with a bit of an image problem. They're practical and make for cheap travel, but have as much sex appeal as an orthopedic shoe. Aiming to change that is Opera, a foldout trailer that's as eyecatching and luxurious as it is convenient.

Designed by Axel Enthoven, who has led the department of Man & Mobility at Eindhoven's Design Academy since 1989, the Opera's overlapping domed tent is unabashedly inspired by the Sydney Opera House. It folds out of the trailer in minutes, revealing a sleek interior that includes hot and cold running water, a toilet, a simple stove, a wine cabinet and an espresso bar. As well as two luxury beds that slide together at the push of a button. And an enclosed teak veranda.

More compact than a full-sized recreational vehicle, the Opera allows travelers further off the beaten track, which is why it's being marketed as "your suite in nature". The concept will no doubt appeal to a new breed of nomads who want the feeling of roughing it out in the bush, without the actual roughness. Pricing hasn't yet been announced—Opera will be officially launched in December and taken into production in 2010—but it's safe to say that the company is targeting the high end of the market. (Related: Pop-up cabins designed for stargazingUpscale camping at summer music festivalsFarm camping in cottage-style tents.)

Website: www.yoursuiteinnature.com (note that the current website is limited to a Flash presentation)

Nationwide network of pop-up marketing spaces

Marketing & Advertising Published on 26 October 2009 in Marketing & Advertising

BrandNew Stores aims to turn fleeting pop-up shops into a chain concept, creating fixed spaces where brands can temporarily present themselves in a regular retail environment. Its first branch opened in the Dutch town of Amstelveen last month, where Alfa Romeo used the shopping mall space to present its new Alfa Mito model. It's all about experience marketing: companies can use a BrandNew Store for a few weeks to present a product or service, or to reach out to new and existing customers without going for immediate sales.

Targeting premium retail areas where unhurried leisure-shoppers are more likely to explore a client's offerings, BrandNew Stores will add locations in Groningen, Den Haag and Rotterdam later this year, with more cities to follow in 2010. The stores will be decked out with video screens, interactive floor projectors and other elements that make it easy for brands to present themselves.

Exclusivity has been a major element of the pop-up phenomenon, and brands have mostly limited their temporary attention-seeking abodes to major cities like London and New York. By creating a nationwide network, much of that exclusivity is lost, and the concept becomes more of a regular marketing tool. Which has its benefits: brands can reach a much wider audience, and being able to design once and then move everything to another city significantly brings down the cost per location. Since rents are still down in most malls and high street shopping areas, now's the time to bring this to other countries. (Related: Brands to take turns running airport store in Glasgow.)

Website: www.brandnewstores.com
Contact: info@brandnewstores.com

Public Enemy uses Sellaband to fan-fund new album

Entertainment Published on 7 October 2009 in Entertainment

Sellaband, which we've written about on several occasions, started off as a way for unknown talent to collect money from 'believers' to record a first album. So far, 34 artists from fourteen countries have used Sellaband to produce an album.

Now, Amsterdam-based Sellaband is expanding its 'fan funded' model to include musicians who have already made a name for themselves. Artists can set their own budgets, asking for more than the former limit of USD 50,000. The first group to take advantage of the new opportunities is Public Enemy, which aims to amass USD 250,000 to record its 13th album. Fans of the iconic rap group can buy into the project—shares are USD 25 each—in return for a signed copy of the release and a share of its proceeds.

Public Enemy hopes to complete fundraising by the end of 2009. Since creating a profile yesterday, they've already raised USD 14,500. According to Sellaband, numerous other well-known artists are planning to create projects in the next few months.

Website: www.sellaband.com/publicenemy
Contact: info@sellaband.com

Augmented reality browser Layar wins 75K euro prize

Telecom & Mobile Published on 28 September 2009 in Telecom & Mobile

Innovative startups managed to scoop up some hefty cash prizes in Amsterdam on Friday. In addition to RidgeBlade winning EUR 500,000 in the Green Challenge, augmented reality browser Layar bagged EUR 75,000 in Vodafone's Mobile Clicks contest.

Layar is a free mobile browser that displays digital information over the real world image that a user views through his or her mobile phone. By turning on Layar and pointing her phone's camera at a row of houses, for example, a user can see prices and details for houses that are on sale, can easily find nearby Thai restaurants or—in case of a cardiac emergency—locate the closest defibrillator. Besides layering practical information, the Dutch application is also being used to create games that mix real and imagined worlds.

Developed by the same team that created ING's ATM finder, Layar presents endless opportunities for entrepreneurs aiming to reach, help, entertain and delight consumers wherever they are. One to check out, if you haven't already! Layar is currently available for phones that run Android, with a version for iPhone 3GS to follow soon. (Related: iPhone app uses augmented reality to help road warriors find a place to work.)

Website: www.layar.com
Contact: www.layar.com/contact

Customised goods, collected & reviewed

Retail Published on 18 September 2009 in Retail

From mens' pants to muesli, we've featured dozens of companies that encourage shoppers to design or tweak before they buy. Helping consumers find their way through the customisation maze, Milk or Sugar has started aggregating what's on offer.

The site lists products in a wide variety of categories, outlining pricing, delivery area and payment types to give visitors an idea of the possibilities. Orders aren’t made through Milk or Sugar: if users like what they see, they click through and order directly from the retailer or manufacturer. Launched in August 2009 by Dutch design agency ILUMY, the site’s reviews are written by the Milk or Sugar team. Users’ suggestions are welcomed, and functionality will soon be added to let them rate sites on factors such as creativity and service, along with uploading pictures of the products they've had customised. Categories will also continue to expand—customised fire extinguisher, anyone?

Given the length of the internet's long tail, there are definitely opportunities for consolidating categories and offering an at-a-glance understanding of how they work. There are so many product and service niches crying out to be streamlined using a portal of this type—time to make overwhelmed web users forever indebted to you?

Website: www.milkorsugar.com
Contact: www.milkorsugar.com/have_a_cup_with_us

Domino's delivers pizzas to doors on the beach & in the park

Marketing & Advertising Published on 8 September 2009 in Marketing & Advertising

Most people order pizzas when they're at home or at work. Aiming to broaden those delivery horizons, Domino's Pizza in the Netherlands recently placed white doors in the park and on the beach.

Dubbed Domino's Delivery Points, the doors prominently featured the company's phone number, as well as doorbells for delivery people to ring. Dutch director of marketing André ten Wolde explained that as long as they're within delivery range of a local Domino's, customers can have a pizza delivered pretty much anywhere: at the beach, on a boat, in the park, etc.

Targetting summer beach crowds and an influx of students in Amsterdam, the campaign—developed by creative agency Indie Amsterdam—draws on the power of showing instead of telling. Does your product or service have hidden benefits that you could demonstrate in an equally effective (and cost-effective) manner? (Related: Beach barbecue on call in CopenhagenBalloon-enabled pizza delivery in Paris.)

Website: www.dominos.nl
Contact: www.dominos.nl/Corporate/contact

Spotted by: Judy McRae

Philips expands line of massagers for couples

Lifestyle & Leisure Published on 8 September 2009 in Lifestyle & Leisure

As much as the current economic recession is negatively affecting consumers' spending on new homes, durable goods and luxury vacations—to name just a few of the commonly cited casualties—so it's buoying sales in other areas. To wit: citing increased "cocooning" at home and a correspondingly heightened focus on couples' sexual relationships, Philips is expanding its offerings in a category it calls relationship care.

A euphemism it may be, but there's no denying the numbers cited by Andrea Ragnetti, CEO of the company's Consumer Lifestyle division, in the keynote speech last week at the IFA show in Berlin. Specifically, 70 percent of consumers surveyed recently by Philips—more than half of them married or living together—said they use or would be open to using sex toys or marital aids. That's probably why the company's existing Dual Massager has done well, and it's certainly part of why the company is now expanding its relationship care line, which was developed with the help of UK relationship expert Paula Hall. The latest offering in the line is called the Sensual Massager, and it's now available online as well as at retailers including Boots, House of Fraser and Amazon UK. Philips' online pricing for the Sensual Massager is GBP 79.99, while a version packaged with candle moodlights is GBP 89.99.

All of which goes to show once again that tough economic times don't mean the opportunities are gone—they've just changed direction. How can *your* brand tap into consumers' stepped-up focus on life, love—and sex—at home...?

Website: www.consumer.philips.com/c/relationship-care/19277/cat/gb/
Contact: www.support.philips.com

Greeting cards designed for sharing burned CDs

Style & Design Published on 17 August 2009 in Style & Design

Digital greetings are all very well, but it seems there's something about the tangible paper card that just can't be replaced. We've written about talking gift tags and greeting cards with online attachments, and now there's Burney Cards, combining an artist-designed, fold-out paper card with a burnable CD tucked inside.

Created by Dutch firm Schmeitz+Freitag, the Burney CD Card provides content-sharing consumers with a giftable alternative to download links and plastic jewel cases. The current line includes 24 styles of cards designed by up-and-coming artists. With designs for a variety of occasions, the cards let users record music, pictures or video onto the matching CD and send it along in the included slot, with a personalized message written on the card itself. The 15-by-15-cm cards are priced at EUR 5.95 each, with an introductory offer that provides one free card for every 10 purchased. Burney Cards were named finalists in this year's Creative Amsterdam Award.

Burney Cards can be purchased online, and international shipping is available. In addition, however, Amsterdam-based Schmeitz+Freitag is actively seeking distributors.

Website: www.burneycards.com
Contact: mail@schmeitzfreitag.com

Marketplace for local gardening help

Life Hacks Published on 8 August 2009 in Life Hacks

Much the way BookOfCooks connects amateur chefs with consumers seeking a home-cooked meal, Plant Concierge is a new site that helps those in need of gardening advice find local experts who can help.

Whereas most directories list just professional gardeners, Plant Concierge includes experienced amateurs who may just be available for a few hours per week, for example, but who can still provide the expertise that's needed. Professionals and amateurs alike can register on the site, creating a profile with the geographical area they're willing to serve, photos of their past projects and the types of services they can provide. (Registration is currently free, but ultimately there will be a charge, Plant Concierge says; retail stores can list themselves as well.) Consumers in need of help, meanwhile, can conduct a search on Plant Concierge based on where they live, the type of help they need (advice, maintenance, design or installation) and the types of plants involved—edibles, for example, or lawns and hedges. Profiles and reviews can help consumers choose the gardener they'd like to help them, and all arrangements and payments are negotiated directly by the consumer and the gardener.

With growing interest in all things green—and, in particular, urban farming and hyperlocally grown food—there's little doubt there will be plenty of demand from consumers lacking the expertise or time to handle all the gardening themselves. For talented amateur gardeners, meanwhile, it's a golden opportunity to jump on board the sellsumer train and earn a little extra cash. Then, of course, there are sites like Plant Concierge, which stand to win by making this win-win possible. Currently Netherlands-based Plant Concierge serves the US, UK, Canada, Australia, New Zealand and South Africa; one to partner with or emulate in other parts of the world...? (Related: More homegrown vegetables, without the sweatBoosting suburban farms.)

Website: www.plantconcierge.com
Contact: www.plantconcierge.com/index.php?p=contact

Bicycle repair shops on wheels

Transportation Published on 29 July 2009 in Transportation

With cycling gaining ground as a regular mode of transportation, flat tires and broken chains are on the up, too. Which creates an opportunity for bike-loving entrepreneurs: mobile bike repair shops.

In the Netherlands, for example, we've spotted companies like Fix Fiets and Bikemobiel, both of which do house calls in vans or trucks outfitted as mobile workshops. Service is even more mobile (and emission-free) in Cologne and Berlin, where stranded cyclists can call a 'Radambulanz'—a cycling mechanic with a small trailer containing tools and spare parts for fixing flat tires and performing other common repairs.

While some mobile repair services tack on a small trip charge for coming to a customer's home or workplace, rates are generally comparable to those charged by brick and mortar bike shops. And although they've been popping up in Europe over the past few years, mobile services are far from commonplace. Time to launch a well-branded Geek Squad of bike fixers? (Related: Vending machines for bicycle partsIn the US, the AAA will be offering roadside assistance for cyclists in Oregon and Idaho.)

Website: www.fixfiets.nlwww.bikemobiel.nlwww.fahrradambulanz.comwww.radambulanz.de

Spotted by: Martina Meng — Raymond Kollau — Judy McRae

A 'Google Analytics' for mobile applications

Media & Publishing Published on 27 July 2009 in Media & Publishing

With all the mobile app stores that have sprung up in the past year, developers and brands have a raft of new ways to reach mobile users. As is so often true, however, opportunity brings new challenges, and in this case it's monitoring sales and performance across all those platforms. Enter Distimo, a Dutch startup that tracks prices and download activity on all the major app stores.

Covering the Apple, Android, Blackberry, Nokia and Palm app stores, among others, Distimo functions as a sort of Google Analytics for mobile applications, monitoring and reporting on the details of each application's performance across platforms. In addition to a free monthly report focusing on Apple's App Store, the company also offers custom reports for the Apple and Android markets that provide data specific to a client's applications, including those of the competition. The free Distimo Monitor program, meanwhile—now in beta—offers a central place to monitor one's apps in all app stores. Updated daily, the Monitor program provides an analytics page that also includes information on the competition, such as which channels they're doing best in and how price changes are affecting their download numbers.

As the world embraces all things mobile, there are opportunities aplenty not just for developers, but also for those who can help support them. The mobile tide is still rising—ride along with it, and watch your boat get lifted too!

Website: www.distimo.com
Contact: info@distimo.com

Spotted by: Vincent van Dugteren

Online auction for unused travel tickets

Tourism & Travel Published on 23 July 2009 in Tourism & Travel

Airline travellers already have EUclaim and Miss Refund for help claiming compensation for flight delays and tax refunds on unused trips. Now giving them a chance to sell the tickets they can't use is Re-ticket.com, a site also out of the Netherlands.

About 40 percent of all airline tickets are transferable, Re-ticket says, generally requiring simply that passengers pay a fee of about EUR 25 to get them reissued in a new name. Re-ticket.com is an online marketplace that helps facilitate that process, providing passengers, tour operators and transport companies with a way to sell their unused or leftover tickets for travel by plane, train, coach or ferry. Sellers begin by listing the details of their tickets for sale, including the price they'd like to be paid and a time limit for the auction period. Buyers, meanwhile, can search for tickets by departure and destination cities, dates and price. They can then bid on the ones that interest them; after the auction is closed, the buyer placing the highest bid wins, transferring their payment to Re-ticket.com. The seller, in turn, receives the buyer's name and makes the required name change with the airline company or travel agent, sending the ticket to the buyer once that's done. Within two weeks after the departure date, Re-ticket.com transfers payment to the seller. Much like Miss Refund, Re-ticket.com also helps passengers get refunds on airport taxes when they don't make a trip.

Business opportunities exist wherever consumers feel pain in their daily lives, and the travel industry is still fraught with such sticky spots. Smooth the way for travellers, and you'll enjoy some smooth sailing yourself! ;-)

Website: www.re-ticket.com
Contact: info@re-ticket.com

Spotted by: Machteld Vlietstra

Twitter the front desk at playful new Maastricht hotel

Tourism & Travel Published on 24 June 2009 in Tourism & Travel

A midnight snack in 140 characters? Guests at a new Maastricht hotel won't have to leave their Twitter stream if they're feeling peckish—they can just tweet their requests to the front desk, @townhousehotels. (Correction: It turns out that the hotel doesn't offer room service, but serves breakfast, soup and light snacks for guests who are unwilling to make their way to one of the city's many restaurants.)

Offering Twitter as an in-hotel communication tool is just one of the innovative elements at the Townhouse Hotel Maastricht, which is set to open in September. We previously covered the venture when it was still mysteriously known as Hotel X and piqued our curiosity by buying armchairs and alarm clocks from consumers. Building and decoration are still in progress, but the hotel's identity is taking shape, and it appears to be a timely combination of technology, affordability and personality.

As boutique hotels have become near-ubiquitous, the appeal of their polished design is losing its lustre. No surprise, then, that a counter-trend is building: hotels are aiming for a more memorable stay by combining style with personality. As indicated by how it sourced vintage furniture from local homes and attics, the Townhouse Hotel is choosing idiosyncratic charm and playfulness over showroom finesse, while keeping the technological perks that travellers have grown accustomed to. Adding to its sense of realness, Townhouse Hotel will recruit 'citizen models' for their premier ad campaign.

Like the similarly quirky Mama Shelter in Paris, Townhouse Hotel Maastricht is priced for high occupancy rates: prices at the 69-room hotel will start at EUR 75.

Website: www.townhousehotels.nl
Contact: info@townhousehotels.nl@townhousehotels

Get a mortgage, give a microloan for a home

Financial Services Published on 19 June 2009 in Financial Services

By taking out a mortgage with ING, Dutch borrowers can now help families in Bangladesh and India build homes of their own. Through its new Huis voor een huis (Home for a home) program, ING's clients are given the option of donating EUR 300 when they sign for their mortgage, an amount the bank doubles to EUR 600.

To maximize the impact of those donations, ING has partnered with Dutch non-profit Wereldfoundation. Instead of simply handing out the money, the foundation provides microfinancing; borrowers who have previously taken out a business loan and have shown that they're financially responsible, are eligible for a home loan. As the microloans are paid back, the money can be made available to more borrowers, with the goal of helping entire villages build new homes.

At a time when banks are seen as epicenters of avarice and incompetence, it's a well-considered approach to being generous. For many more examples of branded benevolence, check out trendwatching.com's Generation G briefing. (Related: Buy one house, give one freeMatching program doubles Kiva loansShoes for good.)

Website: www.ing.nl/huisvooreenhuis

Farm camping in cottage-style tents (private chicken coops optional)

Tourism & Travel Published on 12 June 2009 in Tourism & Travel

Consumers suffering from an excess of online oxygen and a shortage of the old-fashioned kind have long been able to rediscover life's natural rhythms in a farm camping vacation. A network of working farms in the UK and beyond offers a decidedly compelling twist on the classic notion.

Feather Down Farms are small-scale, working farms that offer cottage-style tents with "traditional interiors" including feather beds, wood-burning stoves and flushing toilets. A far cry from a rustic tent, the spacious accommodations feature master and bunk bedrooms along with an extra canopy bed—sleeping up to 6 in all. There is no electricity in Feather Down tents, but oil lamps and candles are provided for lighting and hot showers are available nearby. Children can get cosy with the barnyard creatures, and a farm store provides locally grown produce and necessities. Guests can also gather fresh eggs in the farm's henhouse each morning—or, at some UK farms, a private chicken coop is even available for rent, as are recipes, ingredients and implements for select farm-style meals. UK rental prices begin at GBP 195 for a 3-night midweek stay, including firewood or coal for the stove; a private chicken coop starts at GBP 10 for a midweek stay. Bicycle rentals are also available.

Targeting double-income families with kids, Feather Down Farms just recently expanded into the Netherlands, France and the US, with additional nations in its plans for the upcoming future. Farmers and agricultural entrepreneurs around the globe: one to get in on now? (Related: Nostalgia for hireTry-before-you-buy urban chicken farmingBoutique camping.)

Website: www.featherdownfarm.co.ukwww.featherdown.comwww.unlitaupre.comwww.boerenbed.com
Contact: info@featherdown.co.ukinfo@featherdown.com

Spotted by: James Cohen

Tracking & tracing fashion brands' product stories

Non-profit, Social cause Published on 11 June 2009 in Non-profit, Social cause

Vendors of T-shirts, jewellery and wool clothing—not to mention bananas, coffee and spinach—have been using product life stories for some time now to demonstrate their efforts at sustainability. Whereas most such efforts have been individual ones, however, Made-By offers a more central approach to transparency by tracking and documenting the efforts of all participating fashion brands.

Dutch nonprofit Made-By aims to expand the market for environmentally and socially conscious fashion by facilitating sustainable production processes and then giving brands a way to share their product stories with consumers. Made-By begins by advising participating brands on how to clean up their manufacturing process where necessary and—together with fair-trade NGO Solidaridad, which launched Made-By back in 2004—it helps develop production chains in which a garment can be manufactured in a sustainable manner from start to finish. It can advise companies on getting an organic cotton supplier certified, for example, or refer them to its network of trusted sustainable suppliers in Latin America, Africa, Europe, China and India. Member brands use organic cotton and work with sewing factories that have a social code of conduct; to proclaim their participation, they identify their clothing with a small blue button placed near the care-instructions label.

Perhaps even more interesting, however, is Made-By's Track & Trace database system, which allows consumers to see the product story of their clothing online. Developed in collaboration with Organic Exchange and UK IT company Historic Futures, the database gets populated when each link in the production chain enters information about its production processes—how many bales of cotton were received, for example, and whether an organic certificate was included. Made-By verifies that every party enters the relevant information and also keeps all supplier pages up-to-date with photos and comments. Participating manufacturers then include a unique code on the label of each item of clothing they produce. Consumers can enter that code into the Track & Trace system to see who was involved at each step in the production of their garment; a link to Google Maps shows the location of each factory and plant involved in just a single click. Made-By also publishes scorecards online and in its annual report each year to show the proportion of each brand’s collections that are produced sustainably.

“I can tell people that Komodo is a fair label, but will the consumer believe me? Made-By is like a certification for us, and proves to consumers that we are a fair label," explains Mark Bloom, director of participating brand Komodo UK. It's all about turning transparency tyranny into transparency triumph, in other words, which is what happens when you make the most of being under the spotlight. Shrink from scrutiny and you're sure to wither; boldly proclaim your credentials (after making sure you have some, of course), and you'll certainly shine! ;-)

Website: www.made-by.nl
Contact: info@made-by.nl

Spotted by: Chris Rollason

Self-cooling canopy bed for tropical hotels

Tourism & Travel Published on 5 June 2009 in Tourism & Travel

In tropical climates, roughly 80 percent of the energy used in an average hotel room is for air conditioning. Aiming to provide a more sustainable alternative, the Evening Breeze bed is a canopy bed with built-in air conditioner that uses only a fraction of that energy.

In the Evening Breeze bed, air is filtered and cooled to a set temperature and humidity level and then gently directed over the sleeper via an upholstered canopy ceiling. A built-in mosquito net protects the sleeper from uninvited visitors while also helping to contain the cooled air, meaning that no airtight insulation is necessary—rather, the room can be left to its natural state, with windows open for fresh air. The eco-minded bed is crafted from FSC-approved wood, and it uses only environmentally friendly R410A coolant. Perhaps best of all, however, is that whereas conventional air conditioners use between 1,200 and 2,000 Watts, the average energy use for the Evening Breeze bed is only 400 Watts, creating a reduction in energy use of 60 percent per room. That, in turn, results in a potential yearly savings of 4 MWh, equivalent to USD 1,000 or 2.5 tons of CO2 pollution, the bed's maker says. Earlier this year the Evening Breeze bed was awarded Honourable Mention in the Design and Build category of the 2008 Green Dot Awards. Priced at EUR 1,800, each Evening Breeze system sold gets combined with a locally made mattress and box spring when it arrives at its destination.

Five resorts in the Caribbean and South Africa are now equipped with the beds, and Mozambique's Coral Lodge—due to open in September—will be the first to use them hotelwide. Dutch Evening Breeze is currently developing its sales and service network in the Caribbean and Africa; one to get in on early? (Related: Eco-mattress in a boxBuy the bed you just slept in.)

Website: www.evening-breeze.com
Contact: info@evening-breeze.com

Spotted by: Robin Benjamin

Another convertible bicycle and stroller in one

Transportation Published on 15 May 2009 in Transportation

Providing further evidence that the future will be pedal-powered, Dutch brand Taga has launched an eco-stroller-bike much like the Zigo Leader and trioBike models we've written about before.

A recent winner of the Red Dot Design Award, the Taga bike uses simple click-to fit technology that allows it to be switched from stroller mode to bicycle mode in just 20 seconds. Child seating can be reclined for a sleeping little one, and there's both a hood and rain guard for protection against the elements. Future options will include seating for two children, a car seat adapter, a cart mode, a wooden double seat and extra front-end protection. The Taga is available in stores throughout Europe and the UK, where pricing is GBP 1,695.

Looking for a future-proof investment? Then look no further than the world of bicycle-based innovation and brainstorm ways to replace four wheels with two. With all the many reasons to kick the gasoline habit, one might say it's the pedal-powered—not the meek—who shall inherit the earth! ;-) (Related: Lightweight electric bike targets urban commutersWaitrose using bicycles & carts for greener deliveries.)

Website: www.taga.nl
Contact: office-nl@taga.nl

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