It's no secret that cities love to promote Christmas shopping as a festive way to boost the local economy. What we hadn't yet spotted, however, was a city selling its very own holiday gift wrap, which is what Manchester is doing this season.

Created by graphic designer Peter Saville—whose work has graced the city since he designed for and directed Factory Records—the wrapping paper's vivid colours match Visit Manchester's multi-hued logo. Produced in a limited edition of 5,000 rolls, the gift wrap is sold for GBP 2,99 through Visit Manchester's online shop, as well as at the city's Tourist Information Centre, Manchester City Art Gallery’s shop, exhibition centre Urbis, Visit Manchester’s Christmas market stall, and—with a nod to Saville's musical roots—at local record store Vinyl Exchange.

It's an innovative launch by Manchester's city marketers, and one that their colleagues in other cities will no doubt follow next year ;-)

Website: www.visitmanchester.com
Contact: www.visitmanchester.com/contact_us.aspx

Spotted by: The Scout

Much the way Dulcinea delivers sustainably baked goods once a week to busy New Yorkers, so Le Dolci aims to do the same for time-pressed Londoners.

While food-of-the-month clubs are not uncommon in North America, Le Dolci offers what it says is London's first weekly cake club. Launched in September, the bakery uses seasonal, organic, free-range and fair-trade ingredients whenever possible in the creation of its biscotti, scones, brownies, pies, Sicilian treats and more. Members of the club get a bundle of home-baked goodness delivered to their doorstep each Friday; it's a different assortment each week, but members can tell Le Dolci of any dislikes so as to avoid disappointments. Three subscription levels are available: Mini, with four to six servings each week for GBP 14 plus delivery; Mezza Luna, with seven to 10 servings for GBP 20 plus delivery; and Grande, with 11 to 15 servings for GBP 30 plus delivery.

So that takes care of New York and London; who will offer a weekly delivery service for sweet-toothed foodies in other parts of the world...?

Website: www.ledolci.co.uk
Contact: info@ledolci.com

Private wine cellars are typically associated with the upper echelons of society, limited as they tend to be to large, old and expensive houses. A UK company aims to change all that, however, with a precast storage system that can be installed in virtually any room of any house.

Spiral Cellars are watertight storage spaces that can be sunk into the ground in an existing ground floor room or incorporated into the build of an extension or new property. Capable of storing almost 1,900 bottles of wine, the spiral-shaped systems rely on the surrounding earth for insulation but also employ a unique air-flow system to maintain constant temperature without requiring any power. Three size options are available, ranging from the Mini Cellar—capable of storing at least 650 bottles—up to the White Spiral Cellar, which can accommodate up to 1,870 bottles. Pricing begins at GBP 9,200. A variety of trap door styles and optional extras such as LED lighting are also available.

Spiral Cellars has installed more than 23,000 Spiral Cellars in France and the UK over the last 25 or so years; one to bring to the growing ranks of oenophiles in other parts of the world...? (Related: Urban tasting room plays host to 8 local wineries — Wine selling & storytelling.)

Website: www.spiralcellars.co.uk
Contact: info@spiralcellars.com

Back in 2007 we covered Hitchsters, the New York site that combines social networking with ride-matching to help airport travellers share taxi rides and split the expense. Now, along very similar lines comes Taxi2, a beta project from Virgin Atlantic that's currently being tested in New York and London.

Touting the financial and environmental motivations for sharing a cab, Taxi2 is a free service for passengers of any airline. Users simply log on to the Taxi2 site and input their flight and destination details. From there, the system matches them with suitable cab-sharing companions and provides a protected way to contact them, allowing the travellers to decide whether to agree to the match. The system offers a way for female travellers to be matched only with other female travellers; it also protects all personal details. Once travellers agree on a match, Taxi2 even provides a printable and foldable sign to help them find each other at the airport. A mobile version of the technology is coming soon.

Much the way carpooling makes sense as a way to reduce the cost and impact of commuting to work, so cab-sharing seems like a no-brainer for all the many travellers heading in the same direction. One to emulate at a heavily frequented airport near you...? (Related: Londoners share lifts to Luton airport — Tweet to hail a green ride in London — Nationwide taxi booking & payment via mobile phone.)

Website: www.taxi.to
Contact: info@taxi.to

Spotted by: Raymond Kollau

P.S. Hitchsters is either temporarily offline, or permanently out of business. We'd love to know what happened to the company. If you have any information, please leave a comment. Thanks!

How to broaden your customer base if you're an airline? Remedy people who are too afraid to fly. Back in 1997, Virgin Atlantic started offering courses for fearful flyers. The courses—which are GBP 199 for a full-day session—are reputed to have an extremely high rate of success. Aiming to replicate that success for a much larger crowd of anxious travellers, Virgin Atlantic just launched its first iPhone app: Flying Without Fear.

Following a personal introduction by Sir Richard Branson, the application covers much of the same ground as the in-person courses. Videos run through the in-flight experience, and extensive exercises cover topics like wing movement and turbulence. If struck by a wave of intense anxiety, users can click on the 'fear attack button' for a breathing exercise and other tips, along with Virgin's reassuring words "This is natural. We know you're scared. You will be ok."

The app sells for USD 4.99 and was developed in partnership with Mental Workout, which has also created applications that are meant to help people learn mindful awareness and overcome insomnia. As for Virgin Atlantic: besides increasing its pool of potential customers, it's no secret that well-placed sympathy—the kind that's sincere, not cynical—makes for excellent brand-building. The hard part is getting that right ;-)

Website: www.mentalworkout.com/store/flying-without-fear/iphone/
Contact: www.mentalworkout.com/contact

Much like Club Bounce, which we just wrote about, Nomad Wheelchairs grew out of an entrepreneur's personal need. After spending over a decade in a variety of wheelchairs, director Mark Owen decided it was time to create a product he'd actually be proud to use. Launched just six months ago, the company's first product is the mrk1.

Consumers' increased interest in—and knowledge of—design is influencing manufacturers in every product category, and mobility products are no exception. The mrk1's minimalist appearance, customizable upholstery and careful finishing create an aesthetically pleasing product. Adjustable brakes and axle, improved caster arm and limited number of moving parts, meanwhile, ensure a better functioning chair that is lightweight and durable, with as smooth a ride as possible.

Given the fact that some people spend most of their waking hours in a wheelchair, it's only logical that both its looks and function should make for a pleasurable experience. Long overdue, there's a growing interest in improving that aspect of the health industry, which in turn creates sound opportunities for entrepreneurs.

Website: www.nomadwheelchairs.com
Contact: info@nomadwheelchairs.com

Spotted by: Jay Parkinson

UK consumers spend some GBP 315 million on sex products each year, according to retailer LoveHoney, but not all towns spend equally. Thanks to LoveHoney's new UK Sex Map, it's now plain for all to see which areas invest the most in their erotic lives.

In creating its map-based tool, LoveHoney began by taking an anonymous sample of more than 500,000 orders placed at its online store. It then aggregated that data into regions that match population statistics from the UK Census and added in data representing sales from other retailers and manufacturers. The result is the UK Sex Map, which shows annual per-capita spending on sex products for towns with populations of 10,000 people or more. The map is updated monthly, and all data are anonymised and aggregated, so no personally identifiable information can be seen. Instead, heat-map colours reveal a town's spending habits at a glance, with green representing areas that spend about the same as the national average, dark blue indicating those that spend a lot less, and red and white flagging hot points. Also visible, meanwhile, are the particular types of items the various towns are spending on—vibrators or condoms, for example—with links for quick purchase on LoveHoney's site. Users can scroll through the map for browsing purposes, or they can search by town name or postal code; included on the map, not surprisingly, are also sex-related establishments in each town. LoveHoney invites proprietors of such places to list their businesses for inclusion on the map, while users themselves can make their own recommendations.

Customer involvement appears to be an ongoing strategy at LoveHoney—it's also in the midst of a contest to design a new sex toy—but its sex map promises to directly increase sales as well, both its own and those of listed businesses. It's all thanks to today's sophisticated and cheap (if not free) online mapping tools and databases, which make it easier than ever to display information in map format. Time to see what maps could do for *your* bottom line! ;-) (Related: Nightlife mapping tool uses GPS to reveal hotspots — Crowds create heat maps of hot gigs at music fest.)

Website: www.lovehoney.co.uk/sexmap
Contact: www.lovehoney.co.uk/help/contact-us

Spotted by: Judy McRae

It's been less than a year since the launch of Stack, the curated subscription service that samples a variety of independent magazines each month. We covered the UK-based service last December, just after it launched, so were pleased to learn recently that it's already expanding to North America.

Just to recap, the original Stack service offers readers a choice of receiving six, eight or 12 issues delivered each year. Subscribers never know exactly which magazines they'll get in any given month because Stack selects what it sees as the best issue from among a roster of multiple indie magazines, including UK-based Bad Idea and Electric Sheep, and Netherlands-based Foam. Now, with the launch of Stack America this week, the service is available in a version tailored to American consumers as well. The magazines sent out by Stack America will be different from those chosen for the original Stack service, focusing primarily—but not exclusively—on magazines made in the US, Canada and South America. The first delivery will go out in early January, Pricing for delivery of six magazines per year is USD 71.99 for the US, USD 119.99 for Canada, USD 139.99 for Mexico and USD 159.99 for the rest of the world.

Andrew Losowsky, CEO of New England-based Stack America, explains: "There’s a huge wealth of independent magazines made in America, and there are lots of readers who want to get hold of them. But there are problems of marketing and distribution—small magazines find it hard to promote themselves effectively, and with many Americans living out of reach of a good magazine store, it can often be impossible for people to discover and pick up new titles." Like Meatpaper, which will be the first magazine that Stack America sends out.

Similar in many ways to the curated offerings we recently covered from Hipstery and ShoeDazzle, ad-supported Stack may just have hit upon a model that will make independent magazines sustainable. The company's expansion to the US, meanwhile, "paves the way to more franchises in the future," founder Steve Watson says. One to bring to independent readers in *your* neck of the woods...?

Website: www.stackmagazines.com
Contact: info@stackmagazines.com

There's nothing like a little surprise and mystery to spark fresh interest in a company or product, and we've recently seen a spate of companies that are putting that idea to work. Hipstery and ShoeDazzle are two examples from the world of fashion, and recently we came across one in publishing: Fourth Estate, a UK imprint of HarperCollins that recently challenged its readers to guess which authors wrote the anonymous stories in a new collection.

HarperCollins is no stranger to involving the crowds, as we've already seen via Authonomy, its recent crowdsourcing effort. Now there's Anonthology, a collection of nine short stories written by a variety of Fourth Estate authors and published earlier this year as part of Fourth Estate's 25th anniversary celebration. The trick is that while the authors' names are on the cover of the collection, they're not associated with the stories themselves; rather, it's up to readers to guess which one wrote which story. Joyce Carol Oates, Chimamanda Ngozi Adichie and Patrick Gale are among the authors represented in the collection, which is available both in print and online. (Of particular interest to regular Springwise readers is that the online version is powered by Issuu, which we covered last year.) UK-based readers of the free publication could take their best shot at matching the people with the prose, as long as they did so before midday today. The winner—drawn randomly from all correct entries received—will win a complete set of five Fourth Estate 25th Anniversary special edition books.

The company's website explains: "The Anonthology is an experimental project to assess the importance placed on name and reputation over quality of writing. Amongst the writers contained within we have Orange and Genius Prize winners, Booker and Pulitzer Prize nominees. We have one author who’s sold over half a million copies, another who’s written over fifty books. But can you tell which is which? And how does it change the reading experience, not knowing if the author is young or old, male or female?"

Of course, it's also a compelling way to engage consumers and increase both awareness and involvement in the company and its products. One to spend a quick brainstorm session on: how can your company add a splash of mystery or surprise to its own story or offerings...? (Related: Author's next thriller will be cowritten by the crowds.)

Website: www.anonthology.com
Contact: enquiries@harpercollins.co.uk

Spotted by: Katherine Noyes

Voltage optimization technology has been around for years, providing a way to cut energy costs and carbon emissions by reducing a building's incoming voltage and maintaining it at a stable level. Whereas traditionally the technology's costs have been prohibitive for all but large organizations, recently a British company created a low-cost device that puts it within reach of everyday consumers.

VPhase's namesake device, which was developed in conjunction with Liverpool University, gets fitted by an electrician next to a home's fuse box and operates on socket outlets and lighting circuits. From there, it optimizes the incoming voltage to a constant 220V in the UK, giving homeowners energy savings throughout the house without requiring any changes to their behaviour. The amount of energy saved will vary depending on the incoming voltage and type of appliances in the house, the company says, but typical savings include a 17 percent reduction in the electricity consumption of fridges and freezers, and 15 percent savings on lighting and central heating pumps.

VPhase CEO Lee Juby explains: “Many electrical appliances will work more efficiently and use less electricity at a much lower voltage. If every household in the UK used voltage optimization, a typical home could save carbon emissions of 270kg every year—the equivalent of taking 2.3 million cars off the road."

Currently available only within the UK, VPhase is priced at GBP 299 including VAT and delivery. Its maker is working with Scottish & Southern Energy and Ofgem to determine the product's lifetime CO2 savings. It's also working with British Gas to market the product through British Gas’s existing supply channels. One to partner with and localize for other parts of the world? (Related: Home energy monitoring, delivered by Google — Visualising energy use — Energy meters get tweeting — Smart thermostat is always online.)

Website: www.vphase.com
Contact: info@vphase.com

If Facebook users can conjure up real-world flowers, candy and drinks from within the social network, then why not give them a way to capture their favourite Facebook images in a real-world photo album? Better yet, why not make it free with a little advertising support? That, indeed, is just what HotPrints does, thanks to a set of new apps for both Facebook and Bebo.

HotPrints' new HotBook app gives Facebook and Bebo users a way to bring their social network photos to life. Users simply indicate which images they'd like to include in their 16-page, soft-cover HotBook; there are currently nine themes to choose from in designing the compilation, which can be shipped anywhere in the world. Perhaps best of all, UK-based HotPrints has teamed up with select partners to sponsor one free book per month per customer, including even shipping and handling. Advertisements are included, but not on the same pages as the photos; rather, they're removable full-page inserts. In addition, for every 10 friends who install the HotPrints application, HotPrints credits the user for another free book. Those who would rather skip the ads, meanwhile, can pay USD 2.99—GBP 1.99—for an ad-free version.

With more than 300 million active users and 2 billion photos uploaded each month on Facebook alone, it would be difficult to find a better place to give out free photo love. Add to that the examples we've already seen of free photocopies, printing, notepaper, phone calls and notebooks, and the message is clear: there will never be too much free love!

Website: www.hotprints.com
Contact: info@hotprints.com

On most levels, news and the internet are a match made in heaven. Instant publishing, access to a global audience, hyperlinks, multimedia, etc. Nonetheless, many publishers are struggling to create a profitable business based on advertising alone, and are considering moving at least part of their content from free to fee.

Aiming to make it simpler for publishers to charge for their content, newly-launched bitcents offers an easy to integrate micropayment system. Instead of each publisher having its own subscription and payment method, readers will be able pay once to access paid content—archived articles, in-depth stories and other types of (premium) material—from all publishers working with bitcents. The company adds an interesting twist: it's inviting developers to create subscriber networks. Each network will recruit its own readers, who will have access to content from all of bitcents' publishers. The idea is that subscriber networks will create their own tools and/or methods of content curation to differentiate themselves from other networks and to attract their own audiences. In return, they'll receive a cut of the revenues created by sending readers to publishers' paid content. (A sample subscriber network can be found here: tppnce.)

Of course, for bitcents to work, it will need to attract enough publishers who produce content that readers are willing to pay for. Meanwhile, other ventures—like the soon-to-be-launched Journalism Online—are also working to create a new economic model for the news industry. Keep a close eye on this space—change is in the air, and business opportunities won't be far behind.

Website: www.bitcents.com
Contact: info@bitcents.com

Spotted by: Anne Hansen

Reimagined with inspiration from Lord of the Rings and Harry Potter, the boring old TV remote control can now be replaced with a far more entertaining object. Like the Wii remote, the Kymera Magic Wand contains an accelerometer, allowing its holder to use gestures instead of pushing buttons.

By putting the wand in learning mode and 'commanding' it with a regular remote control, the Kymera can be programmed to learn up to 13 gestures: rotate clockwise to turn up the volume, for example, or flick right to switch to the next channel. Since the Kymera uses the widely accepted magical powers of infrared technology, it can be programmed to control not just televisions, but also DVRs, stereo sets, laptops (presenting a slide presentation will suddenly become a lot more fun) and other IR-friendly equipment.

The Wand Company—which is based in the UK—created a website that will enchant its audience as much as the product does, presenting it on aged paper pages and with illustrations and wording to match the wand's magical qualities. Currently only available online, the Kymera sells for GBP 49.95 and is shipped worldwide. (Packaged, we should add, in a 'faux dragonhide box line with Chinese silk brocade'.)

The obvious business opportunity here is to try to get hold of distribution rights, although The Wand Company has already received a great deal of trade interest and states that it will only be selling from its own website for the foreseeable future. The big picture opportunity isn't as easy to execute, but is equally obvious: take an everyday object and turn in into something extraordinary and delightful, and customers will line up at your door.

Website: www.thewandcompany.com
Contact: info@thewandcompany.com

As the number of people who are twittering continues to rise, more and more businesses are adding to their existing methods of communicating with (potential) customers. An innovative example was recently introduced by London's eco-taxi service greentomatocars. The company, which we covered when they launched back in 2006, claims to be the first private hire service in the UK to take bookings via Twitter. Users simply send a direct message to @greentomatocars with the booking details, receive a tweet back with a unique booking reference, and wait for a Prius to pull up. Besides using Twitter for bookings, greentomatocars also hopes to encourage debate about environmental issues.

Although Twitter hasn't released hard data on how many active users it has, the service seems to be having a profound effect on business-to-customer communication, enabling companies to engage in an immediate, ongoing and intimate conversation with customers and potential customers, creating a better mutual understanding and forging brand loyalty. (For more, see our sister-site trendwatching's briefing on foreverism.)

Website: www.greentomatocars.com
Contact: mail@greentomatocars.com

We wrote about Omlet's do-it-yourself chicken-farming kits back in 2005, and since then interest in urban farming has only gotten stronger. A number of updates on the topic have graced our virtual pages since then, and now Omlet has added do-it-yourself beekeeping to its line of offerings.

We've covered urban beekeeping atop a hotel and a department store, but Omlet's Beehaus kit brings the practice back down to earth for individual consumers. The Beehaus comes as a complete hive ready for colonization, with all the parts necessary including honey jars and a comprehensive beekeeping guide. Priced at GBP 465, the Beehaus is available in a choice of colours, and it comes with a 30-day money-back guarantee. An optional starter kit, meanwhile, includes the accessories a first-time beekeeper will need, such as a bee suit, veil, smoker and hive tools. An average, colonized Beehaus will produce 50 jars of honey per year, UK-based Omlet says, with the potential for up to 100kg if things go well.

Will consumers tire of producing their own, hand-cultivated food? Survey says no, particularly during these rough economic times. One to bring to sweet-toothed consumers in your part of the global hive...?

Website: www.omlet.co.uk
Contact: info@omlet.co.uk

Spotted by: Raymond Kollau

With intention-based shipping spreading like wildfire, we're not surprised to see that it's now catching on in the UK, too. Shiply, which set up shop in 2008, is a free online marketplace where transport companies bid for listed shipments.

After creating an online account, consumers list what they need to ship and provide details about pickup, delivery and shipment dates. Anything from a pet carriage to a car can be listed. Transport providers then bid for the shipment, potentially turning unused space in their trucks into profit. Shiply's system means that as companies try to outbid one another, users typically save about 75% on their shipping costs. Users can contribute and read feedback left by other customers, and accept the bid with which they feel happiest.

The company states that 25% of European lorries run completely empty. By filling up this space, Shiply makes sure trucks get extra cash for unused space, and saves consumers money. Of course, it’s hugely beneficial in terms of reducing carbon emissions and congestion, too. Which is why Shiply was awarded a EUR 100,000 runner-up prize in this year's Green Challenge. (RidgeBlade, which we featured last week, won the top prize of EUR 500,000.)

As the success of services like this depends on reaching a critical mass of users, it’s interesting to see Shiply helping itself along with a special eBay widget, which can be integrated in eBay listings, letting potential bidders get cheap courier quotes from Shiply on the spot. In addition, 4,000 shipping companies have already listed their services on Shiply. Saving the planet by intelligently linking wants and needs—there’s plenty of mileage left in that.

Web: www.shiply.com
Contact: www.shiply.com/docs/contact.php

Spotted by: Green Challenge

More than 90 million tons of construction and demolition waste are generated each year in England and Wales alone, and at least 13 million of those tons are surplus new materials that could have been reused. Hoping to keep such waste out of landfills, BuilderScrap is a free site for the construction trade that aims to connect builders who have extra materials with those who need them.

Similar in many ways to the salvage operations of Buffalo ReUse, UK-based BuilderScrap was established by builders for builders as a way to use up surplus new and high-quality second-hand material in the supply chain. Users begin by registering and then uploading any extra building materials they'd like to sell or give away. Allowable items include timber, doors, floorboards, stair components, joists, tiles, window frames and office furniture, to name just a few. Other users who are interested in an item then contact the relevant user via the BuilderScrap website, which in turn notifies the listing member, who can respond to work out the details. Once the item has exchanged hands, the original listing member then de-lists it from the site. A video on BuilderScrap explains the site's premise in more detail.

Given the increasing interest in green building practices, it won't be long before such exchanges are set up in building markets around the world, and it's not hard to imagine the likes of Home Depot and other large vendors getting involved--not just for the good karma that would result but also for a front-row position as builders make their supply decisions. Who will be first to bring such an exchange—maybe with ad support?—to *your* neck of the woods...? (Related: Library of green building materials — Free plans for eco homes.)

Website: www.builderscrap.com
Contact: info@builderscrap.com

Spotted by: Ben Davis

Pop-up retail is a concept we've been covering for years, generally focusing on a store that opens for a limited time in an otherwise unused space. Turning that notion on its head, in some respects, is Planeshop, a permanent store opening soon in the Glasgow Airport that will be periodically taken over by a different brand.

The brainchild of the founder of Vacant —which was probably the first pop-up store way back when—Planeshop is billed as a permanent shop with a flexible retailing concept. Brands will take over the store for a limited time, including changing the shop's exterior graphics to match their identity. Currently, consumers are invited to vote for the brands they'd most like to see in that role. No word yet on how long each brand will stay in place, but once that time is up, another brand will move in and take over, ensuring that there's always something new to see in the store. Also available at Planeshop will be Planemix, a downloadable selection of global digital music tracks that rotates each month, and "Foodflight," a selection of tapas and sangria for takeout or in-store dining.

Planeshop's flexible retail concept is patent-pending, the company says, and it seems safe to assume that brands are currently lining up for a spot in the store's rotating roster. One to watch—or get in on early yourself...? (Related: Retail space helps brands collaborate — Store perpetually reopens.)

Website: www.planeshop.net

Much like socks, gloves have the tendency to lose their other halves. In the spirit of 'waste not, want not', environmental group Green Thing has launched a venture that pairs up single gloves and sells them to new owners. Matched by size but not colour, Glove Love offers unique pairs for GBP 5. Single gloves are washed, repaired and (re)paired by Green Thing, which also adds recycled labels, nametags and letters of introduction.

Last winter's strays were harvested from lost and found boxes through donations from The Natural History Museum, Transport For London and other organisations, and Green Thing is asking people to send in unpartnered gloves to keep its online store stocked. Profits go to Green Thing Trust, which is a registered charity.

As Green Thing points out, each sale keeps single gloves out of landfills and avoids manufacturing a new pair. It's a fun and practical approach to sustainability, and one that Green Thing hopes will be copied by people in other parts of the world. Not just for gloves, but for "all sorts of single things that can be put together in new, creative and aesthetic ways". Get cracking before temperatures drop! (Related: Doing the green thing — Leather jackets remade into designer bags.)

Website: www.dothegreenthing.com/glovelove
Contact: hello@dothegreenthing.com

From an online store that specialises in personalised gifts comes a literary appeal to anyone's vanity. GettingPersonal sells classic novels—mostly as gifts—that let recipients and their friends star as the main characters. Taking a concept we've already seen applied to travel guides and stories for younger children, the company has chosen a range of books with lasting appeal (and without pesky copyright issues). For the romantics there's Pride and Prejudice and Romeo and Juliet; adventure-seekers get Robin Hood and The Hound of the Baskervilles; those after something more sinister can take their pick from Frankenstein and Dracula, while Alice's Adventures in Wonderland and The Wonderful Wizard of Oz provide a healthy dose of fantasy.

Gift packs cost GBP 19.95 and include the chosen novel's cast list, which gives a brief rundown of each of the five main characters. Customers decide who they would like to put in each role and submit the information online or by post. Within 28 days, the personalised classic is delivered, featuring the name of the main character on the cover and the revised names of all the main characters throughout the book. Otherwise, the story remains the same. There's no doubt that consumers enjoy seeing their name in print—one to adapt for popular classics in other languages?

Website: www.gettingpersonal.co.uk/personalised-gifts/personalised-classic-books.htm
Contact: www.gettingpersonal.co.uk/contact_us.asp

Spotted by: John Smith