If billboards can be used to give out free samples of scarves, caps and gloves, why not a little sympvertising in the form of a branded dinghy? Which is just what Indian mobile provider Aircel recently did in Mumbai in the days leading up to this year's monsoons.

Aircel's billboard, erected by outdoor agency Primesite near Mumbai's Milan Subway, bore a large, inflated dinghy along with the line, "In case of emergency, cut rope." And on July 15, such an emergency did indeed arise when monsoon floods made the Milan Subway virtually impassable. The rope was cut on Aircel's billboard, the boat was released, and stranded pedestrians were ferried to safety. The result? Near constant local media attention for Aircel, even including the headline, "Aircel did what [government agency] BMC did not." Reportedly, Aircel now plans to implement something similar in Delhi and Kolkata as well, according to afaqs.

Beyond generating free publicity, of course—glowing as it was—Aircel's effort is also a prime example of the corporate generosity that's increasingly being expected by today's consumers—referred to by our sister site as Generation G. Whether it's helping wildfire victims find a bed for the night or generating support so financially strapped families can keep their homes, there are countless ways companies can show that they care. Help consumers, and you help yourself! ;-)

Website: www.aircel.com/Mumbai_sails_through_aircel/
Contact: www.aircel.com/ContactUs/contactus.asp

Spotted by: Murtaza Ali Patel

Realizing that both existing and potential clients might appreciate a chat about a haircut before visiting their stylist, Plan B Salon in Cambridge, Massachusetts launched a new service offering 15-minute video consultations. Prior to their appointment, customers can get an idea of what their options are or how receptive the stylist is to their requests, without wasting time on a journey to the salon. It also lets clients to weigh various possibilities before going in for a cut.

The consultations are set up over Skype. Customers request a date and time using a form on Plan B's website, which asks for their Skype call-back name/number. The salon offers appointments all day on Mondays—a smart way to fill up those quieter days—but will book consultations on other days of the week if time is available. The service is free, and clients are charged from USD 50 for a cut, style and finish.

Costing only time, web-video consultations are a relatively easy way for hairdressers to add value to their customers' experience. If you're in the beauty business or any other service industry—this is something you could start offering next week. (Related: Clothes shopping for men, no store visits required — Pics of real haircuts help consumers find a salon.)

Website: www.planbsalon.com
Contact: www.planbsalon.com/email.php

Spotted by: Susan Johnston

Yet another task the iPhone can simplify: creating, printing and sending postcards without ever having to physically handle one. PrintYourLife.com has devised an iPhone app called goPostal, which can be downloaded to the iPhone for free. Users take a photo or choose one they've snapped earlier, write a message and select a recipient from their phone’s address book. The postcard is then printed and delivered via postal mail to anywhere within the US for USD 1.29.

While they may lack the personal touch of a handwritten postcard, goPostal's missives provide a tangible and perhaps more thoughtful alternative to emailing a photo, without more effort for senders. Postal services: time to partner with goPostal or set up something similar of your own! (Related: Email a photo to send prints to friends & family.)

Website: www.printyourlife.com
Contact: support@printyourlife.com

Spotted by: Susanna Haynie

It may have taken a while, but city governments are now rushing to catch up with the technological preferences of their citizens. Just last month we covered San Francisco's recent Twitter initiative, and now Boston is jumping on board with a new iPhone application for filing civic complaints.

Dubbed Citizen Connect, the application will allow residents of the city to snap photos of neighbourhood problems such as potholes, graffiti or abandoned vehicles, and e-mail them directly to City Hall, according to a report on Boston.com. Tapping the iPhone's GPS function, users will easily be able to specify the problem's precise location. And whereas in the past citizens often felt that their complaints "disappeared into a bureaucratic black hole," as Boston.com put it, the new application will give users a tracking number after they file their complaint, allowing them to follow city officials' progress in addressing it. Designed by New Hampshire firm Connected Bits, the app is due to enter a testing phase next week, with some 70 people—primarily City Hall employees and volunteers—trying it out, according to Government Technology. It will be offered as a free download from Apple's iPhone App Store, and is expected to become available in mid- to late August.

Also on board the iPhone train with civic applications are Utah and—no surprise—San Francisco, according to Government Technology. Other governments: what about you...?

Website: www.cityofboston.gov
Contact: www.cityofboston.gov/contact

Spotted by: Boston Globe via Raymond Kollau

We've written fairly extensively about city bike schemes already, and Barcelona's two-year-old Bicing is a shining example. Now, bringing the service into the iPhone era, Bicing recently launched a mobile application that consumers can use to get location-based information about bicycle and parking availability.

Residents of Barcelona use Bicing by applying for a personal card and then using that card to rent and pay for use of one of the service's 6,000 bicycles. Bicycles can be picked up from and returned to any of 400 stations throughout the city. With the new iBicing application—downloadable from Apple's iTunes Store for EUR 0.79—consumers can now see in advance the best place to find or bring back a bicycle. All they need do is send an SMS to "7010" for information about the availability of bikes and parking slots at the stations nearest them. iBicing taps the iPhone's GPS capabilities to pinpoint a user's location and select which stations would be most convenient, but users can also search for information about others. Google Maps with interactive navigation can be displayed as well.

Bike sharing schemes are already laudable for so many reasons, most notably their benefits for the environment and urban congestion. Making such services more convenient for consumers through maps and the increasingly ubiquitous iPhone is the obvious next step toward realizing those benefits more fully. This is "mapmania" at work, as our sister site would say, and it's one to emulate in bicycle-sharing cities around the globe! (Related: Zipcar's iPhone app will find and unlock cars — Free coffee for iPhone users at Swedish 7-Eleven.)

Website: www.bicing.com
Contact: info@bicing.com

Spotted by: Daniel Rodriguez