Cell phones may have changed the way people communicate in the developed world, but in developing countries they're going far beyond simple communication to bring new opportunities to areas that sorely need them. Case in point: FrontlineSMS:Medic, a new initiative to improve health care in poor, rural villages.

Due to a global shortage of some 4.4 million healthcare professionals, as estimated by the World Health Organization, many rural health centers in poor regions depend largely on community health workers who travel among clinics and villages. Such health workers typically record patient interactions on paper and then bring those records to a central clinic for further instruction. Many travel on foot, however, and—because they serve such large areas—often don't get back to the clinic more than once a month. The result: some patients remain untreated for far too long.

Launched in February, FrontlineSMS:Medic aims to improve matters using FrontlineSMS, a free, open-source software program that enables large-scale, two-way text messaging using only a laptop, a GSM modem and cell phones. Working with donations collected through Hope Phones, the initiative places a laptop running FrontlineSMS in a central clinic and then distributes cell phones to community health workers. Workers are trained in sending text messages to hospital staff to request drug dosing information or treatment instruction, for example, or provide status updates on a particular patient. Modified camera phones, meanwhile, can be used to analyze blood and sputum samples and perform critical diagnostics for conditions including HIV/AIDS, tuberculosis and malaria. In a recent, 6-month pilot test of the system at a hospital in Malawi, 150 patients received emergency care, community health workers saved 1,000 hours of travel time—allowing them to visit more patients—the number of people being treated for tuberculosis doubled, and the hospital saved USD 3,500 worth of fuel, freeing up funds to purchase more medication. Operating the system, meanwhile, requires an investment of just USD 500, according to an article in the Guardian.

Since the Malawi pilot, California-based FrontlineSMS:Medic has launched numerous other projects throughout Africa and beyond through partnerships with global health organizations. High-tech, health care and socially focused entrepreneurs: one to get involved in? (Related: Microfinancing and mentoring via mobile phones — Quick tasks via SMS for phone users in the developing world.)

Website: medic.frontlinesms.com
Contact: info@medic.frontlinesms.com

Two years ago, we covered a few mobile services that help users find the nearest public restroom. Focusing instead on when to go, RunPee is a web-based service and soon-to-be mobile app that maps out loo-break moments for popular movies.

Users can choose from an extensive list of movies currently in theatres, and a few classics like Aliens and Star Wars. A time graph of the film indicates when it's safe to disappear for a minute or two. The website lists a cue line to listen for, and the approximate amount of time before something important happens. For those who want to find out what they missed, a box of scrambled text can be clicked on to reveal what was missed. The site will also note if there's a scene after the credits, so movie-goers don't run out of the cinema before the film is actually over.

Anyone can contribute suggested break times to the listed films, which as they say, makes RunPee a Wiki-pee-dia of sorts. (Sorry…) An iPhone application is currently awaiting approval from Apple, meaning weak-bladdered users will soon be able to check in from the theatre. Which is, of course, where the concept shines. One for drinks manufacturers to sponsor, encouraging sales of 48-ounce colas?

Website: www.runpee.com
Contact: polygeek@runpee.com

Spotted by: Susanna Haynie

Regular Springwise readers may remember LocoMatrix, the location-based game we covered last year that kids play outside using GPS-enabled cell phones. Along similar lines, a new iPhone-specific counterpart aims to take kids on an eco-minded adventure through the park.

Released early this month by Australian developer Bulpadok, The Hidden Park is a computer game for young families that makes the most of the iPhone's features as it leads children into a fantasy world of trolls, fairies and genies. Families begin by downloading the app from Apple’s App Store for USD 6.99 and then heading to a nearby park—currently, the game supports a select group of parks in nine major cities around the world, including New York, London, Tokyo and Sydney. From there, children navigate their way through the real park by following a magical map that reveals where mystical creatures live. As kids move past landmarks in the park, the map tells them where to go next, with puzzles and riddles to solve in order to save the park from greedy developers. Children also take photos of various landmarks—and of the magical creatures who are said to live nearby—and can store those photos in a gallery for an album of their adventure that day.

Taking full advantage of Apple's technology, the Hidden Park uses the iPhone’s A-GPS feature to accurately pinpoint each player’s movements within the park and plot them against the interactive map that forms the heart of the game, for example. Through Location Based Services (LBS) technology, the game triggers particular animations and tasks as the user reaches key points along their journey. The phone's accelerometer, meanwhile, allows users to shake the device to scatter mystical characters over any photographed image. The Hidden Park was created in collaboration with WSP Environmental. And while the game is currently focused on a set of key major parks, it can be adapted to others—in fact, the company is now working on a park builder that will allow parents to set up the game in their local park and share it with other parents. In the meantime, Bulpadok is also accepting nominations for additional parks to support in the game.

As developed nations around the globe fight childhood obesity, there's no doubt games like this will be welcomed with open arms; improving mobile technologies, meanwhile, are making more and more possible. How could *you* put the iPhone to work to slim down and entertain the world's kids...? (Related: Gyms for kids use gaming to keep them hooked.)

Website: www.thehiddenpark.com
Contact: info@bulpadok.com

Spotted by: Judy McRae

For the hordes of people camping out at music festivals this summer, recharging their mobile phones no longer has to be an issue. If they have access to an Orange Power Pump, a minute of physical exercise is all it takes to juice up their phone.

Mobile network operator Orange has teamed up with renewable energy experts GotWind, who have created a tiny wind turbine that can be hooked up to a standard airbed footpump, enabling users to pump juice back into their phones. The turbine is no bigger than a pack of wet wipes, and can generate enough energy to power 5 minutes of call time in about 60 seconds of foot pumping.

The Power Pump will make its debut at Glastonbury Festival next week, where Orange will also set up its annual "Chill 'n' Charge" tent, capable of charging up to 600 phones at once. Orange seems to have found its calling in providing alternative sources of energy to phone users at music festivals—last year we featured their wind-powered charging station and dance-charger, both of which were also developed by GotWind. Makes sense, of course—music festivals are prime venues for providing so-called brand butler services. By helping out consumers in relevant ways, brands boost their own appeal.

And good thinking on incorporating a standard piece of camping equipment. Lets just hope the chargers will be re-used for other festivals and camping trips; manufacturing alternative power generators is far from green if they're only used once or twice. ;-)

Website: web.orange.co.uk/p/web_glastonbury/

We've already written about several city governments' technology-enabled efforts to keep in touch with citizens, including Love Lewisham, Derby Kidz Talk and Neighbourhood Fix-It. Such web-, MMS- and 311-based efforts may have since become more common, but San Francisco is the first city we've seen to accept citizen complaints and reports via Twitter.

Early this month San Francisco mayor Gavin Newsom announced that San Francisco residents can now send messages to the city government via Twitter by directing them to @SF311. Customer service representatives are available 24/7, 365 days a year, for help with such matters as the need for street cleaning, graffiti removal, potholes, abandoned vehicles and garbage can maintenance. Users simply sign up to follow SF311, which will automatically result in a reciprocal follow connection. Photos and links to illustrate the subjects of complaint are encouraged, and the city also plans to send updates about planned and unplanned local events using the platform. San Francisco is using Twitter business platform CoTweet to track its Twitter-based conversations, according to TechCrunch.

It's good to see governments catching up with the communication preferences of their citizens. More to follow soon, we have no doubt! ;-)

Website: sftwitter.sfgov.org/twitter
Contact: @SF311

Spotted by: TechCrunch