Combining the best of both worlds — MMS snapshots printed on real, paper postcards that are sent to recipients by regular mail
Will snail mail survive after all? T-Mobile in Germany now lets users of its camera-enabled cell phones turn their holiday pictures into real, paper and text-on-the-back postcards.
The customer simply emails a picture (MMS) from their phone to 'postcard@mms.minick.net', including accompanying text and the address of the recipient, and T-Mobile, working with printing company Minick, will produce the full color card and send it to the intended recipient via 'normal' mail. Pics received before 4 PM are delivered the next day.
Opportunities
Sounds like a winner to Springwise, and even better, sounds like one of those smart ideas that will get copied instantly by the Vodafones, Sprints, DoCoMos and Oranges of this world. So if you're in mobile marketing or the printing business, make your move!
