First came stylish helmets for urban cyclists, then customised couture helmets for the scooter set, now Los Angeles-based apparel company, ScooterGirls, Inc. is adding some panache to protective scooter and motorcycle riding gear for women so that female riders no longer have to choose between safety and fashion.

ScooterGirls founder and CEO Arlene Battishill explains: "The main reason women do not wear protective clothing when riding is they don't like the way traditional gear looks or fits"—which isn’t surprising considering that women’s choices were previously limited to smaller versions of clothing designed for men. Launched at LA Fashion Week in October, ScooterGirls' GoGo Gear was created to appeal to image-conscious female scooter and motorcycle enthusiasts who want to go from their bike to a business meeting or social event without having to change clothing.

Priced between USD 239 to USD 389, the range of fully-armored, abrasion-resistant coats combine cutting-edge, feminine outerwear with robust interior engineering. The coats also feature integrated reflective details for night-time visibility that can be concealed during the day. Outwardly nobody would suspect GoGo Gear jackets were anything but a stylish dress coat, yet they are comparable to any other armored riding gear on the market.

As more consumers across the world opt for scooters and motorcycles to reduce their fuel bills and carbon footprints, the market for innovative products and services for riders is likely to grow. One to tap into! Or perhaps there are niches to be carved out by stylizing other non-aesthetically pleasing protective products? (Related: Stylish fire protection kits.)

Website: www.scooter-girls.com
Contact: info@scooter-girls.com

Spotted by: Cecilia Biemann

Much the way NeighborGoods lets consumers save and earn money by sharing tools, ladders and other household equipment, so RelayRides enables them to do likewise with their underused cars.

Serving as a sort of community-run Zipcar, RelayRides bills itself as the first person-to-person car-sharing marketplace. Launching soon in the Baltimore area, the site allows people with cars to earn money by renting them out to people who don't have cars of their own. Car owners begin by registering with RelayRides, which then arranges for a certified mechanic to install a device in the car that will allow authorized renters to access it without having to be given keys. It also establishes an insurance policy to cover renters during the rental period. Next, owners set the car’s rental price, along with where the car will be rented and when it is usually available. Renters can then reserve the vehicle by the hour or day within the owner-set schedule. RelayRides screens the driving record of every renter; it also promises to take care of owners in the event of any loss. A renter rating system, meanwhile, lets owners provide their own evaluations. With suggested hourly rates of between USD 6 and USD 12—covering 20 miles per reserved hour or 160 miles per day along with gas and insurance—owners can earn as much as USD 8,000 per year by renting out their cars for just 20 hours a week, RelayRides says.

Every shared car replaces 14 to 18 vehicles on the road, RelayRides says, so the benefits are obvious not just for renters and owners (a.k.a. sellsumers), but also for the planet, which gets a much-needed break. RelayRides is already planning to expand to other U.S. cities following its Baltimore launch—one to get in on early in your neck of the resource-sharing woods...? (Related: Parking operator launches car-sharing service — Bike-sharing comes to Asia — More social ride sharing.)

Website: www.relayrides.com
Contact: www.relayrides.com/contact.html

Spotted by: Michael Corrales

We've written about a few different efforts to help disadvantaged people in Africa by providing refurbished second-hand bikes from the developed world. Unlike such initiatives from Baisikeli and Bikes for Africa, however, Worldbike designs and distributes brand-new bicycles that are inexpensive and built specifically to withstand harsh rural conditions.

California-based Worldbike's bicycles are designed to handle large loads, rough terrain and inclement weather. They're configured to be not only affordable, but also maintained and repaired locally. Through partnerships with international and local agencies, private companies, foundations and NGOs, Worldbike even helps arrange microcredit financing for bike purchases and supplement sales with support from funders and private donors. Its bikes have already been brought to Cuba, Mexico, Rwanda, Senegal and Thailand, among other areas. However, as the company also notes, "the same cargo bike we deliver to rural Africa also turns heads on the streets of Seattle.” An official US version of the bike is now being configured, and proceeds from all purchases will help support bike distribution efforts in Kenya.

A shining example of what our sister site calls the functionall trend, Worldbike has already attracted funding and partnerships with companies and foundations around the world—time to add your brand to that list? Alternatively, how about brainstorming some functionall offerings of your own...? (Related: Single-use toilet bag turns human waste into fertilizer — Water bottle's plunger-style filter purifies instantly.)

Website: www.worldbike.org
Contact: info@worldbike.org

Spotted by: trendwatching.com's monthly trend briefing

We've been writing about swapping marketplaces for several years already, with Uneven Feet—which facilitates the trading of single shoes—being the most recent example. Working on much the same idea—but this time for frequent flier points and miles—is the Global Points Exchange, a peer-to-peer trading marketplace from Toronto-based Points International.

Points International already gives consumers a way to manage their reward miles and points from a variety of airline, travel and retail partners, as well as a way to move airline points and miles from one carrier to another. Now in beta, the company's new Global Points Exchange differs in that it lets users set the exchange rate for their trades. Through GPX, users of the platform can seek out other members who are interested in trading points and miles, either by posting a trade offer or responding to another user's posting. Either way, it's the users—not the airlines—who decide how many points and miles they get in one program, and how many points or miles in another program they must give up in return.

Users remain anonymous throughout the process. Once two members have connected and agreed upon an exchange rate, GPX allows them to transfer points and miles between their respective accounts. Current airline partners include Delta SkyMiles, American Airlines AAdvantage and Continental Airlines OnePass, among others. Posting a trade offer is free, but once the trade is made participants must pay a fee assessed by the reward programs along with Points.com's processing fee of USD 6.95. Earlier this month, Points.com added Facebook Connect functionality to the service, allowing consumers to post GPX trades directly to their Facebook walls in order to tap their extended social network in the trading process.

Giving consumers the flexibility to convert what they have into what they want, GPX is similar in many ways to GiftCardRescue, which lets consumers trade in the gift cards they don't want. With the addition of peer-negotiated exchange rates, however, it adds a degree of eBay-like control that other such services lack. A model to apply to the niche of your choice! (Related: IKEA organizes furniture swap — Amazon trades gift cards for used video games — Clothes swapping meets Netflix — Online exchange lets hourly workers swap shifts.)

Website: www.points.com/gpx
Contact: christopher.barnard@points.com

Spotted by: Julie Bates

Shoppers at Urban Outfitters can already design their own bikes in a rainbow of colours, but a new venture in Brooklyn takes that notion a step further. At Bamboo Bike Studio, customers actually build their own bamboo bicycles by hand through the company's guided weekend workshops.

Bamboo is "a renewable and performance-positive material growing right in our backyard," as the studio puts it, and it's stronger, lighter and easier to work with than steel. In Bamboo Bike Studio's weekend workshops, expert bicycle builders lead consumers through the process of assembling their own custom-fitted ride. On Saturday they begin by selecting an ideal mix of bamboo for comfort, strength and speed, then choose a geometry that fits their body and riding style. Next, they learn to use hand tools and the studio's antique drill press to turn seven pieces of bamboo into their bicycle’s frame. After lunch, they choose a fabric to join and lash their frame together. On Sunday they put their component package—pedals, chain, wheels and handlebars—on their frame. After learning a few basic maintenance techniques and a final safety check, they're ready to ride. Tuition for full bike weekend workshops is USD 932; for customers with their own components, a frame-only weekend workshop is priced at USD 632. All proceeds directly support Bamboo Bike Studio’s collaboration with the Columbia University Earth Institute-based Bamboo Bike Project and the Millennium Cities Initiative to seed the first bamboo bike factories in developing countries.

Of course, Bamboo Bike's workshops don't just allow consumers to customise an eco-iconic ride—or support a worthy cause around the world. They also leave them with a wealth of status stories sure to impress friends and family far and wide. The experience economy strikes again! ;-) (Related: Retailer helps tweens make their own clothes — DIY wedding rings — Retail chain for junior tuners — Upscale takeaway meets on-site cooking school.)

Website: www.bamboobikestudio.com
Contact: bikes@bamboobikestudio.com

Spotted by: Rick Noyes