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Some very innovative startups and brand concepts for you this week: a solar-powered restaurant that folds out in 90 seconds, household goods brands selling direct to consumers, and free magazines for hotel guests via a digital newsstand. And more! Our next edition is due on 8 July 2009. In the meantime, check out our daily postings on www.springwise.com, send us your tips, and please don't forget to tell your friends and colleagues about us. Thanks & happy July!
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If the underground restaurant known as Charlie's Burgers departs from the norm in part through its secrecy and its constantly changing venue, Open ChefAMe is in some ways its opposite, featuring instead the creations of different aspiring chefs at each of its well-publicized monthly events.
Through the participation of a few Philadelphia restaurants, Open ChefAMe offers what it calls an "open mic night" for local aspiring chefs on one Monday each month. The chosen culinary talents for each event get to pick the menu for a three-course meal, take over the kitchen at the participating restaurant and then cook dinner for a crowd. The dinner in May, for example, featured the talents of local food blogger Felicia D’Ambrosio and pastry arts student Alyssa Shilliday; the menu included sweet corn soup with chives and bacon garnish, gougéres with dry-cured ham, watercress and Dijon cream, Moroccan spiced braised lamb shoulder with lentils and minted yoghurt, Thai watermelon soup, sake-poached halibut with marinated cucumber salad, and Korean style skirt steak with pears. The next event—the fourth so far—will be on July 27; tickets are USD 35. (Open ChefAMe is accepting menus until July 3rd at 5:00pm.) After each event Open ChefAMe donates more than 25 percent of its profits to at least one charity, chosen by the night's chefs.
It's not hard to see why aspiring chefs would want to cook for an Open ChefAMe event, since the opportunity would provide both exposure and a chance to try their hand at cooking in a commercial kitchen for a real crowd. For consumers, though, the potential benefits are equally compelling: fabulous food, creatively conceived and delivered; a novel, one-of-a-kind experience sure to inspire status stories aplenty; and the chance to be able to say, "I met [insert chef's name here] back before she was famous!" Hospitality entrepreneurs: a concept to try out in your hometown?
Website: www.openchefame.com
Contact: hellothere@openchefame.com
Spotted by: Cass Oryl
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Pop-up hotel rooms and luxury camping are both concepts we've written about on numerous occasions, but it wasn't until recently that we had seen a variation on the theme designed specifically for stargazing. Sure enough, French tourism company Bocages has created a pop-up cabin for four that features a transparent dome in the roof, a telescope and a sky observation kit.
Carré d'étoiles are portable and reversible cube-shaped structures crafted with recyclable wood. Included in each parquet-floored cabin are a double cabin bed, a sofa bed for two, a kitchenette with refrigerator and hot plates, shower, toilet, wardrobe, electric heating, a bio-ethanol fireplace and cast-iron garden furniture for outside. In addition to modern conveniences like flat-screen TV and connections for MP3, phone and internet, Carré d'étoiles cabins also come equipped with bedding and towels, and extra services such as cleaning and breakfast can be added. Black-out blinds, meanwhile, facilitate use of the telescope and stargazing kit.
Just launched this year, Carré d'étoiles have now been installed in several holiday spots in France. Pricing is EUR 25,000 per unit, according to a report on Forum Eco; structures are delivered fully equipped and ready to use, with an ROI ranging from at least 10 percent in the first year of operation to 30 percent or more in following years, Bocages says. One to set up under the starry skies in your neck of the woods...? (Related: Elqui Domos geodesic astro lodges — Farm camping in cottage-style tents.)
Website: www.carre-detoiles.com
Contact: info@carre-etoiles.com
Spotted by: Patrick Moizo
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Durable and malleable, leather is an ideal material for reusing and upcycling. Seizing that potential, reMade USA just launched a line of stylish handbags made from used and scrap leather. reMade's bags were initially made from leather jackets found in charity stores, with details based on the original garments. The company now also gets cast-offs from the furniture and automotive industries.
reMade has around 10–15 different bags available for order on its website at any time, currently ranging in price from USD 125–365. If they'd like to breathe new life into a garment they no longer wear, customers can also supply their own leather jacket and request a design based on one of reMade's models. Hand-crafted in San Francisco, stamped with its own unique serial number, and lined with a recycled silk scarf, each bag is inherently unique.
reMade isn't the first to make leather jackets into bags. But as planet-friendly products jostle for attention, it's not enough just to be green. How to stand out and create a sustainable business on top of a sustainable product? reMade's founder, Shannon South, demonstrates the importance of building a brand: using good design and photography; showing the process and telling a story; and adding charming and recognizable details like a silk scarf lining. (Related: Luxe upcycling: from cashmere sweaters to (very) soft toys — From 1950s pommel horses to 2008 gym bags.)
Website: www.remadeusa.com
Contact: shop@remadeusa.com
Spotted by: Edward Cotton
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If a Twitter user tweets, but no one is following them, do they really tweet at all? Aiming to make such philosophical gymnastics less necessary, Tweet My Bumper helps Twitterers recruit new followers by targeting one of life's few remaining captive audiences: drivers in traffic.
Twitterers seeking followers need only visit Tweet My Bumper, enter their Twitter user name along with the usual other basic information, and Tweet My Bumper will print and ship them a bumper sticker that shows their Twitter name along with the tag line, "Follow me in traffic. Follow me on Twitter." A standard bumper sticker—which also shows the Tweet My Bumper URL—is priced at USD 5; without the promotional URL it costs USD 6.
Offroad, Twitter users already have StickyTwits; now, courtesy of BlakeMakes.com's Blake Killian, Tweet My Bumper makes the most of onroad audiences as well. It's all part of the OFF=ON melding of the offline and online worlds. What can *your* brand do to include, support and further the efforts of the Twittering masses? ;-) (Related: Food blogger turned intermediary and purveyor.)
Website: www.tweetmybumper.com
Contact: www.tweetmybumper.com/contact.htm — @tweetmybumper
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A few years back, we covered ride-sharing site Hitchsters, which matches travellers to help them cut down on cab fare to airports in New York and San Francisco. Now, in the UK, Luton Airport has now joined forces with ride-sharing enterprise Liftshare to connect commuters en route to the airport.
Interested passengers and airport employees can register to access a database of other commuters, dropping a line to those heading to the airport at a similar time. The site never reveals the user's email or other contact information, and suggests that ride-sharers meet in a public place for the first trip just to keep things safe. The program, which is the first of its kind in the UK, is a smart move by Luton Airport. Not only does it improve its less-than-stellar transportation links to London, but it can ease its negative impact on the environment by helping to reduce the numbers of cars on the road. Key, of course, will be to make it easy and safe for travellers to share, and targeting frequent flyers seems like the way to go. Other airports to follow?
Website: www.londonlutoncarshare.com
Contact: londonluton.carshare@ltn.aero
Spotted by: Raymond Kollau
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Hard on the heels of our coverage of Kult—the vintage-arcade-machine-turned-3D-magazine—comes word of another paradigm-busting publication. Rather than breaking the mold on its form, however, this one shatters the norm by virtue of the fact that it was created and produced in 24 hours.
The clock began at 3 pm Central European time on June 27, when an all-volunteer team of designers, photographers, writers and others began to work nonstop on 24Hour Magazine, beginning from scratch with no design and no content. Twenty-four hours later—at 3 pm on June 28—the magazine was ready for the printing press, featuring articles, photos and illustrations on topics including lifestyle, fashion, music and design. The point was not just to create a product, however. Rather, the concept focused heavily on the experience of the process as well. With that in mind, the Kortrijk, Belgium-based team meticulously shared the day’s experience with the world through a variety of social media and other online avenues, including live video feeds, Twitter updates, continuous blog posts and a behind-the-scenes Flickr stream. The 47-page magazine itself was produced using Issuu—the publishing platform we covered last year—and is now available online. The 24Hour team expects it will soon be available in print as well, both for order online and through select bookstores, priced somewhere between EUR 20 and EUR 30. Also on the way is a “making of” DVD and music created specially for the experience.
No word yet on a next issue—or, indeed, on reactions to the magazine-cum-experience—but in the meantime, 24Hour Mag is actively seeking sponsors and advertisers. One to get involved with?
Website: www.24hourmagazine.com
Contact: tuffer@24hourmagazine.com
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There's a new truck roaming the streets of LA—just in time for summer—and it's being followed by legions of devotees who track its whereabouts via Twitter. It's not Korean barbecue tacos on the menu this time, however—rather, it's gourmet ice cream sandwiches.
Much in the manner of Kogi Korean BBQ, which we covered earlier this year, Coolhaus sells handmade ice cream sandwiches from a pink and chrome converted postal jeep. Featuring local and organic ingredients whenever possible, Coolhaus sandwiches are 2-by-2-inch confections, about 1 inch deep, assembled to order using two cookies and a scoop of ice cream. Five architecture-inspired, "prefab" flavours are currently available from Coolhaus's two-woman team (for example: the Frank Behry, made from sugar cookies and strawberry ice cream; the Mies Vanilla Rohe features chocolate chip cookies and vanilla ice cream), but customization is also possible, they say. The sandwiches are also available with an edible, rice-paper wrapping that can feature a brand, name or logo in edible ink. Pricing is about USD 3 per sandwich, or USD 3.50 with the edible wrapper, according to LAist.
In addition to broadcasting information about its whereabouts via Twitter (@coolhaus), Coolhaus actually partners with Kogi in Venice on Saturdays, LAist reported; coming soon from its truck are edible spoons and popsicles shaped like famous buildings.
Have we ever mentioned that everything can be upgraded? Well here it is again! Both Kogi and Coolhaus are perfect examples. Then of course there's the fact that recessions tend to make people value little luxuries more. What's next? How about mobile restaurant rows, like the one at Dwell on Design '09 two days ago, which included the new Sprinklesmobile alongside Coolhaus, Kogi and others. (Related: More high-end dessert trucks — Sprinkles Cupcakes: Betty Crocker, upgraded.)
Website: www.eatcoolhaus.com
Contact: freya@eatcoolhaus.com
Spotted by: LAist via Judy McRae

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Digital publisher Zinio has teamed up with Starwood to offer guests free digital copies of their favourite magazines. As of last month, a variety of well-known titles can be downloaded at Starwood's Element hotels, with Aloft and Four Points by Sheraton joining at the end of the year.
Zinio's 'digital newsstand' can be accessed on guests' laptops in their rooms, or via a kiosk in the lobby. After logging on to the Starwood portal and registering with Zinio, guests can select as many single titles as they wish, choosing from a wide range of popular publications like Caribbean Travel & Life, Destination Weddings & Honeymoons, Field & Stream and Ski Magazine. (Prices for magazines purchased through Zinio are normally similar to those paid for paper copies.)
With editions that can be read online or off—and that are identical to their printed brethren—travellers are freed from schlepping around a bag full of paper. Zinio gets the chance to demo its service to new users, and Starwood can offer its guests magazines they actually want to read, instead of a standard selection. And there's an environmental benefit too, of course, which is fitting since Element is Starwood's new 'green' brand. Reminds us of another download service for travellers we spotted recently: airline alliance offers free audiobook downloads at airports.
Website: www.zinio.com — www.starwood.com
Spotted by: Raymond Kollau
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We've written fairly extensively about city bike schemes already, and Barcelona's two-year-old Bicing is a shining example. Now, bringing the service into the iPhone era, Bicing recently launched a mobile application that consumers can use to get location-based information about bicycle and parking availability.
Residents of Barcelona use Bicing by applying for a personal card and then using that card to rent and pay for use of one of the service's 6,000 bicycles. Bicycles can be picked up from and returned to any of 400 stations throughout the city. With the new iBicing application—downloadable from Apple's iTunes Store for EUR 0.79—consumers can now see in advance the best place to find or bring back a bicycle. All they need do is send an SMS to "7010" for information about the availability of bikes and parking slots at the stations nearest them. iBicing taps the iPhone's GPS capabilities to pinpoint a user's location and select which stations would be most convenient, but users can also search for information about others. Google Maps with interactive navigation can be displayed as well.
Bike sharing schemes are already laudable for so many reasons, most notably their benefits for the environment and urban congestion. Making such services more convenient for consumers through maps and the increasingly ubiquitous iPhone is the obvious next step toward realizing those benefits more fully. This is "mapmania" at work, as our sister site would say, and it's one to emulate in bicycle-sharing cities around the globe! (Related: Zipcar's iPhone app will find and unlock cars — Free coffee for iPhone users at Swedish 7-Eleven.)
Website: www.bicing.com
Contact: info@bicing.com
Spotted by: Daniel Rodriguez
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Cutting both costs and carbon emissions, British supermarket Waitrose shipped its new range of ‘Virtue’ wines from Chile in 24,000 liter flexitanks and bottled them in the UK. One tank equals 32,000 bottles—or 16 tons of glass—that no longer need to be shipped. In addition, the bottles used are lightweight and made of 60% recycled material.
Besides reducing carbon emissions, this shipping and distribution method lowers end-to-end production costs by up to 40%. Waitrose claims to be sharing these cost reductions with customers, charging GBP 3.99 per bottle. Currently on offer are a Merlot/Cabernet Sauvignon and a Sauvignon/Chardonnay, both from Chile. They’ll be joined by two Californian wines later this season, and Waitrose is looking to further expand the method to other countries it imports wine from.
A green innovation that saves money for both retailers and consumers? Producers and retailers: it’s time to get virtuous ;-)
Website: www.waitrose.com
Contact: www.waitrose.com/footer/contactus.aspx
Spotted by: Maria Dahl Jorgensen
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Laundry detergent, toilet paper and toothpaste are not items consumers typically buy online, as the grocery stores, Wal-Marts and big box outlets of the world can attest. A new e-commerce site aims to change all that, however, by providing free shipping, streamlined reordering and a platform that allows consumers and manufacturers to connect.
Just launched into beta this week, Alice offers more than 6,000 unique products from hundreds of different manufacturers. Its prices are 20 percent to 30 percent lower than those at other online stores, it says, and shipping is always free. US consumers begin by creating a free account and then selecting a list of all their favourite products, ordering only the items they need right then. Each shipment is bundled together in a single "Alice" box and delivered directly to the consumer’s door. Meanwhile, Alice organizes all the products on the member's list, finds coupons and deals for them, and reminds them to reorder when they are likely to be running low.
Although Wisconsin-based Alice works much like any other online retailer from the consumer's perspective, behind the scenes it is more like a marketplace, allowing manufacturers to sell directly to US consumers. Alice makes no retail margin, and instead allows each manufacturer to control product assortment and pricing in its own direct sale to the end consumer. Because no retail middleman is involved, significant cost savings can be passed on to shoppers, the company says. In addition, Alice's model allows brands to form a direct relationship with consumers, enabling personalized coupons, sampling and loyalty programs.
Alice is actively signing up manufacturers during its beta phase, with plans for a full consumer launch in the fall. Those in consumer packaged goods: better get on board now! For all others: One to help bring to consumers in the rest of the shop-weary world?
Website: www.alice.com
Contact: support@alice.com
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There's nothing original about canned food—except when it's the restaurant that comes in a can. Sitting in Montreal's old shipping port, the Müvbox is a standard shipping container that's 8ft deep and 20ft long. The wonder moment comes when it is miraculously turned from a container into a 'chic fast food' restaurant in 90 seconds at the touch of a button.
Müvbox features a fully functional kitchen with enough space for four members of staff and a wood-fired pizza oven. The walls of the container collapse to create a covered patio with enough room to serve 28 people, half of whom can be seated at small bistro tables. The concept has some laudable eco features, too: the structure is a reused container and little construction is needed to install it. Müvbox's floor is made from recycled tires and its roof contains solar panels to provide up to 40% of required energy. And it's easily shipped by land or sea. The food is mostly local, too, serving lobster rolls, seafood pizza and other local lobster dishes.
Müvbox wasn't developed as a one-off restaurant: it's a business concept that can be used the world over. The price of the unit comes in at USD 150,000, and the basic design can be tailored to other business's needs. (Related: In Malaysia, shipping containers pop up as budget hotel rooms — Pop-up nightclub — Shop-in-a-box.)
Website: www.muvboxconcept.com
Contact: info@muvboxconcept.com
Spotted by: Daniel Jusseaume
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Our coverage of ad-supported FreePaperCups earlier this year sparked quite a reaction from eco-minded readers, many of whom very rightly pointed out the wastefulness inherent in using disposable cups. We're happy, then, to present the KeepCup, a sustainable, reusable alternative designed to reduce the massive waste created when coffee cups are meant to be thrown away.
The average paper cup consumes 2.5 times its final weight in raw wood, and is also coated in a polyethylene lining that makes it not just waterproof but also unrecyclable. Similar in intent to I Am Not a Paper Cup, the KeepCup is a lightweight, reusable and recyclable cup crafted from polypropylene—otherwise known as No. 5 food-grade plastic. Two sizes are currently available—a small, 8oz. size and a medium, 12oz. version—with both a large, 16oz. size and a "Babycino" 4oz. size on the way. Particularly notable is that Australian KeepCup replicates standard sizing on disposable coffee cups commonly used by baristas, so it can be substituted for paper cups without any modification; the small and medium cups fit directly under the nozzle at the coffee machine. Cups, lids, plugs and silicone bands can also be mixed and matched to create colourful combinations, and the cups are dishwasher-safe on the top rack, with an estimated lifespan of four years. Melbourne-based KeepCup is targeting cafes and employers with the product; corporate branding is available. Introductory pricing on the KeepCup begins at AUD 7.80 for the small version, increasing to AUD 9.80 in July.
KeepCup is currently seeking "crusaders" to manage and distribute its cups in overseas markets. Given that Australians alone use some 500 million disposable cups each year—throwing out 951 every minute—there's sure to be considerable opportunity in virtually every neck of the woods. One to get in on early! ;-)
Website: www.keepcup.com.au
Contact: info@keepcup.com.au
Spotted by: David Cairns
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With all the benefits of carpooling, it's no wonder the ride-sharing services are coming fast and furious. Hard on the heels of our recent stories about Galpshare and NuRide comes Mega Car Pool, a travel matching service in New Delhi that rewards drivers for giving rides.
Those interested in carpooling through Mega Car Pool begin by registering with the service, which will then conduct an identity verification process for security that includes a home visit and presentation of residential proof, driving license and citizenship ID. Prospective members also fill out a questionnaire with details about their regular travel habits and preferences in a travelling companion, including gender and whether or not they smoke. (No personal details are ever revealed to ride companions, and the service even has a "women's club" for all-female drivers and rides.) Members are then given a smart card with ID code, and a GPS device is installed in their car.
Next, information about members' routine trips—such as daily commutes to work—are fed into Mega Car Pool's computer for matching with members looking for rides; ride-seekers without cars of their own can become members only if referred by one who owns a car. Matches can be made for both routine and ad hoc trips; either way, each time a car-owning member provides a lift, the kilometres travelled are recorded by the installed GPS. Those kilometres are then translated into credits, which are added to the driver's smart card account and can later be used for free rides with another driver, or be donated to another member for rides of their own. In addition to matching drivers with those seeking rides, Mega Car Pool also provides additional services including a panic button, traffic updates and emergency assistance when a car breaks down.
Mega Car Pool is currently operated by infrastructure construction company HICC Ltd., and a similar concept is currently being considered for implementation by the Delhi government as a complement to public transport.
Website: www.megacarpool.com
Contact: feedback@megacarpool.com
Spotted by: Vikrant Rai
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Just in case you missed it, we've included our previous edition below.
And don't forget—you can access everything we've published in
our idea database, which is
conveniently organized by industry.
Custom banner ads in 48 hours for $49
Marketing & advertising
Most DIY banner solutions use templates, and hiring a professional
can be expensive and time-consuming. Aiming to offer a third alternative,
PointBanner promises custom-created banners for just USD 49.
Twitter the front desk at playful new Maastricht hotel
Tourism & travel
Offering Twitter as an in-hotel communication tool is just one of the
innovative elements at the Townhouse Hotel Maastricht, which is set
to open in September.
Vintage arcade machine as touring 3D magazine
Media & publishing
Instead of just producing print and online editions of its new magazine,
creative agency Kult also created a touring, 3D version, crafted out of
a vintage arcade machine.
Health care via SMS in the developing world
Social cause / Telecom & mobile
Workers are trained in sending text messages to hospital staff to
request drug dosing information or treatment instruction, for example,
or provide status updates on a particular patient.
Personalised, hand-woven wedding runners
Style & design
Brides-to-be have long dreamt of their walk down a red-carpeted
aisle. An Irish startup has found a way to do the traditional floor
covering one better: personalised, hand-woven wedding runners.
Europcar teams up with Nissan for electric rentals
Automotive / Eco & sustainability
Low emission rental vehicles are nothing new, but this seems to be
the first time that a rental company and car manufacturer are jointly
offering a design that's not just low emission, but no emission.
Mobile app for optimal restroom breaks at movies
Entertainment / Telecom & mobile
Two years ago, we covered a few mobile services that help users
find the nearest public restroom. Focusing instead on *when* to go,
RunPee maps out loo-break moments for popular movies.
Curated marketplace shares one product story a day
Retail
Daily Grommet releases a profile of one new product each day at
noon. Products chosen are from small, independent producers and
are selected for their combination of craft, utility, invention and style.
iPhone game gets kids into the (hidden) park
Gaming / Telecom & mobile
Children navigate their way through real parks by following a map
that reveals where mystical creatures live. The Hidden Park currently
supports parks in nine major cities around the world.
Get a mortgage, give a microloan for a home
Financial services / Social cause
Through its new 'Home for a home' program, ING's clients are given
the option of donating EUR 300 when they sign for their mortgage,
an amount the bank doubles to EUR 600.
Marketplace for home-cooked meals
Food & beverage
Professional and amateur chefs can use BookOfCooks to set up an
online restaurant or bakery that
showcases their cooking talents
with menus, prices, licenses and videos.
Europcar lists CO2 emissions on customer invoices
Automotive / Eco & sustainability
Showing customers the environmental impact of driving, French car
rental company Europcar now lists CO2 emissions for its rental cars,
both on its website and on customer invoices.
Foot-pumped power for phones at music festival
Telecom & mobile / Eco & sustainability
Mobile network operator Orange has teamed up with renewable
energy experts GotWind, who have created a tiny wind turbine that
can be hooked up to a standard airbed footpump.
Clothes shopping for men, no store visits required
Retail
The Trunk Club offers men the services of a personal shopper from
the convenience of their own office or home, with advice given by
webcam and clothes delivered (and returned) by mail.
In San Francisco, civic complaints via Twitter
Government / Media & publishing
For help with such matters as street cleaning, graffiti removal and
potholes, San Francisco residents can now send messages to
the city government by directing them to @SF311.
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Springwise and its global network of 8,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds from San Francisco to Singapore. Time to start the Next Big Thing!

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Address: Laurierstraat 71, 1016 PJ, Amsterdam, The Netherlands.
Web address: www.springwise.com
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