Innovation That Matters

Music site offers updated playlists in 22 genres


Most dedicated music fans have their favourite genres and playlists, but finding new music can be a challenge. Aiming to keep aficionados up on the latest tracks and trends comes 22tracks, a Dutch site that offers constantly updated playlists in 22 different genres. 22tracks is essentially a jukebox consisting of 22 playlists in as many different genres, each filled with 22 tracks specially selected by DJs from Amsterdam. Upon selecting a genre, users can listen to the current 22 tracks on the site; those they like they can purchase via iTunes or promote via Twitter. Each week those tracks are updated with roughly five new ones, however, giving fans a constantly updated selection. People can also create their own, personal lists of favourites, and a 22tracks iPhone app is slated for release in January/February 2010. By packaging music in bite-size nuggets for week-long munching whenever the desire strikes—and of course offering instant gratification for those motivated to buy—22tracks provides a lovely example of the “see-hear-buy” model that’s part of what our sister site would call today’s snack culture. Keep it short, sweet, simple and fleeting—but make it easy for consumers to make it their own—and you’ll have them hooked in no time! 😉 (Related: An online music store of one’s own.) Spotted by: Stephan Hoberg



Download PDF