Innovation That Matters

Magazine produced in 24 hours

Publishing & Media

Hard on the heels of our coverage of Kult—the vintage-arcade-machine-turned-3D-magazine—comes word of another paradigm-busting publication. Rather than breaking the mold on its form, however, this one shatters the norm by virtue of the fact that it was created and produced in 24 hours. The clock began at 3 pm Central European time on June 27, when an all-volunteer team of designers, photographers, writers and others began to work nonstop on 24Hour Magazine, beginning from scratch with no design and no content. Twenty-four hours later—at 3 pm on June 28—the magazine was ready for the printing press, featuring articles, photos and illustrations on topics including lifestyle, fashion, music and design. The point was not just to create a product, however. Rather, the concept focused heavily on the experience of the process as well. With that in mind, the Kortrijk, Belgium-based team meticulously shared the day’s experience with the world through a variety of social media and other online avenues, including live video feeds, Twitter updates, continuous blog posts and a behind-the-scenes Flickr stream. The 47-page magazine itself was produced using Issuu—the publishing platform we covered last year—and is now available online. The 24Hour team expects it will soon be available in print as well, both for order online and through select bookstores, priced somewhere between EUR 20 and EUR 30. Also on the way is a “making of” DVD and music created specially for the experience. No word yet on a next issue—or, indeed, on reactions to the magazine-cum-experience—but in the meantime, 24Hour Mag is actively seeking sponsors and advertisers. One to get involved with?



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