A virtual car-buying experience
Retail
During the interactive virtual reality appointment with a dealer, customers see the vehicle from multiple angles and can try out features for a real-time inspection
Spotted: Immersive content production studio REWIND’s Salesdrive service lets potential car buyers browse from the comfort of their home. During the interactive virtual reality appointment with a dealer, customers see the vehicle from multiple angles and can try out features for a real-time inspection.
The dealer has different menus available including Lifestyle and Customization that allow buyers to see different options, including a bike (in a rack on top or in the trunk), baby seats, colours, wheels and other performance options.
After a meeting, analytics including heat maps that show where customers were looking can help dealers further tailor their presentations. And with multiple users able to attend an appointment, the entire car-buying process becomes more collaborative and easier to arrange. Developed in partnership with HP and Intel, the Salesdrive proof of concept was debuted at Unite LA in October 2018.
Selected for the Createch 2019 Ones to Watch, produced by the Creative Industries Council with the support of Digital Catapult, London & Partners and Springwise.
8th July 2019
Email: info@rewind.co
Website: rewind.co
