Innovation That Matters

App delivers location-based info from drivers to drivers


Aha Mobile is an iPhone app that offers drivers location-based information and entertainment. A personally tailored audio stream not only provides up-to-the-minute traffic info, but also features “shouts”—15 second snippets recorded through the application by other drivers in the area. The idea is that drivers can help each other out by sharing reports on road conditions, extending the real-time connectivity that people have on Facebook or Twitter. Furthering the social element, drivers can belt out tunes in the Caraoke Room, or vent their road rage in the Bad Driver Shout Room. Aha Mobile’s on-screen information is designed to be easily navigable and digestible at a glance; although for safety reasons, people should of course keep their hands off their iPhones while driving. Roadside services can be located with the help of Yelp and SitOrSquat by answering simple on-screen questions: “Hungry?” “Need coffee?” “Need a bathroom?” Drivers can also get alerts when they’re approaching red lights or speed cameras. Aha Mobile’s service is available across the US, with special emphasis on the most heavily trafficked urban areas. One to bring to highways and byways in other parts of the world? Spotted by: Cecilia Biemann



Download PDF