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Getting up on time can be a challenge, but numerous variations on the alarm clock theme are aiming to make it easier. Just recently we featured the Ramos clock, which forces users out of bed to enter a code, and now a new mobile app from airline Lufthansa adds a different twist altogether. Specifically, users of Lufthansa’s free Anywake app are awoken to the sounds of a random city — if they guess which one it is, they’re rewarded with discounted tickets to that destination. After downloading the app — which was created for Germany-based Lufthansa by ad agency DDB Stockholm and Monterosa — users begin by selecting a standard wake-up sound, which will then wake them up each day. Every other morning or so, the app will wake the user to the sounds of a randomly selected city instead. To turn off the alarm, they must guess which city it is — if they’re right, they get rewarded with a discount for airfare to that city. The video below explains the premise in more detail: Part brand butler and part targeted promotion, Anywake is currently designed only for Swedish users. Could your brand achieve something similar in your part of the world?