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Over the past few years, publishers have started offering consumers various ways to create and buy customized tomes, from quality photo books to personalized children’s books. Adding a twist to that model is Brazilian 24×7, best known for its book vending machines in the subways of Rio and Sao Paulo. 24×7 took an existing book and lets readers create a personalized copy. Aprendi com meu pai, or Learned from my Father, features lessons that 54 famous people learned from their fathers. Now, people can order a copy that features a lesson they learned from their own dad. Their story is added to the existing chapters, and their name is printed on the cover, as a co-author of the book. Needless to say, the concept is ideally positioned for birthday and Father’s Day gifts, and creates ample opportunity for related editions — Lessons from my Mother, Lessons from my Teacher, etc. If you’re in publishing (or want to be), this one’s for you 😉 Spotted by: Denise Kuperman