Innovation That Matters

Porsche dealership drives customers to outlet mall for shopping while they wait


Enabling customers to make the most of their time while their car is being serviced, independent Porsche dealership Autofarm recently began offering a complimentary travel service to and from a nearby luxury outlet mall. Rather than waiting out the four-hour car service at the garage, Autofarm will arrange for customers to be driven the four miles to and from Bicester Village to enjoy its outlet boutiques and restaurants. According to Autofarm, the service is designed to cater to the growing number of female Porsche owners, especially mothers. Autofarm’s Workshop Manager, Robin Bartholomew explains: “Getting the car serviced often falls to the lady of the house. Children understandably get bored waiting, but this provides an opportunity to go somewhere suitable, rather than being trapped in a car showroom or workshop waiting room.” It takes little tread off Autofarm’s tires to offer the service, which provides a substantial value to their customers and is a great example of what our sister site would call a brand butler offering—something extended to consumers that helps make their lives easier and more enjoyable. How can your brand drive customers to new heights of satisfaction…? 😉 (Related: Hotel perks for Mercedes driversFiat offers electric bikes as loaner vehiclesVolvo dealership loans bikes instead of cars.)



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