Innovation That Matters

At Bahrain auto shop, customers can exercise while they wait

Work & Lifestyle

Bahrain's National Motor Company has launched a new Sehla service center which offers free wifi and shuttles to local destinations, as well as a state-of-the-art gymnasium.

The UK’s Autofarm Porsche dealership may drive customers to the mall so that they can pass the time shopping while their car is being worked on, but Bahrain’s National Motor Company takes this concept a step further. Not only does the company’s brand-new Sehla-based service center offer free wifi and shuttles to local destinations, but it also houses a state-of-the-art gymnasium. Founded in 1988, National Motor Company (NMC) is one of the leading automotive distributors in Bahrain, representing Honda, Chevrolet, GMC, Cadillac, and Hummer. Early this year the company opened a new BHD 4 million, 9,000 square-meter facility in Sehla complete with clear-glass viewing areas so that customers can watch their cars being worked upon, according to a report in the Gulf Daily News. An array of games are available to help customers pass the time, in addition to the four-floor facility’s gym, which can be enjoyed by fitness-minded customers until their car is ready to go. Car owners may come from all walks of life, but one thing they tend to share is an impatience when it comes to repairs and maintenance. Give them myriad ways to multitask while they wait for your service, and you’ll surely set yourself apart. Service providers around the globe: take note! Spotted by: Cecilia Biemann



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