Innovation That Matters

Beach barbecue on call


Appealing to a ‘not leaving the beach yet’ kind of spontaneity, Danish Sommergrill offers seaside barbecue on speed dial. Consumers can call or SMS Sommergrill from the beach, and the service will deliver a ready-to-go bbq set: marinated meat, salad, bread and dessert, plus a disposable barbeque, plates, napkins, etc. A set for two is priced at DKK 180 (USD 33 / EUR 24 / GBP 16). Instead of waiting in line for mediocre beach-side (fast) food, Sommergrill’s customers have access to gourmet grub, with the convenience of having everything delivered, and the pleasure of grilling it themselves. Sommergrill is a seasonal offering by local restaurant Ricky’s Køkken. Vans deliver to two urban beaches near Copenhagen, Amager Strandpark and Islands Brygge, and payment is in cash or by debit/credit card. With summer sadly drawing to an end in the northern hemisphere, this is one to start planning for summer 2008, if you’re in the food and beverage business. Or to quickly set up now if you’re based south of the equator. Spotted by: Morten Stig Nielsen



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