Innovation That Matters

Instant & personalised winning-goal commentary for soccer fans

Work & Lifestyle

Most sports fans have probably dreamt of scoring the winning goal for their national team. Now, thanks to a new UK enterprise, Be A Football Hero, football / soccer fans have the chance to hear a true-to-life commentary of that dream game, with themselves in the starring role. Designed as a gift experience, this product is reminiscent of the personalised radio shows we featured last year. A key difference, though, is that Be A Football Hero’s commentaries can be previewed and ordered within moments. Choosing from a range of options, users select which competition they’d like to play in (World Cup, Champions League, FA Cup or Premiership title game), and then add their name, age, favourite team and the team they want to beat. The automatically generated commentary, featuring professional impressions of top British commentators John Motson, Alan Hansen and Mark Lawrenson, can then be streamed from the site. If they like what they hear, users can order the recording on CD with a personalised greeting card, plus an instant MP3 download, all for GBP 14.99. Commentaries recreate the climax of the game and are approximately two minutes long. Be A Football Hero was developed by Voice Express, which also sells talking ringtones. In addition to soccer, the company has plans for personalised cricket, snooker, F1, racing and tennis commentaries. Since creating a realistic faux commentary requires knowledge and attention to local details—commentators, teams, lingo—this seems like one to set up for sports fans in your part of the world. Spotted by: Paul Bisceglia



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