Innovation That Matters

Tracking one's sex life online

Work & Lifestyle

The web has spawned new ways to track just about everything under the sun—from our finances to the foods we eat—so why not our sex lives too? Indeed, Bedpost is an online application now in private beta that helps consumers do just that. Bedpost is an entirely personal application, password-protected from the prying eyes of others, and stresses that it offers absolutely no social networking features. Rather, it is a way for consumers to keep track of the sexual encounters they’ve had by logging in and entering some key details after each one. Users begin by creating a profile for the partner involved in their most recent encounter and then clicking on the calendar to indicate when the encounter happened. Then, they enter not just the time it happened, but also how long the encounter lasted, some descriptive tags and a star-based rating of the experience. The site then records all that information and presents it in a map of activity for the month on the user’s dashboard. For a historical view, Bedpost tracks summary statistics including frequency, average rating, and totals for the month and year so far. “Solo sex” tracking is also available. As Bedpost notes in its privacy section, sexual data is potentially second only to financial information in its sensitivity. Will consumers be willing to trust a third party with that information—and will the benefits make any risk worthwhile? Time will tell. In the meantime, Bedpost is seeking donations as votes for the project’s long-term viability. Spotted by: David Licona



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