Innovation That Matters

Site matches experts' skills with consumers who need them

Work & Lifestyle

Much the way TeachStreet helps consumers find nearby experts who can teach them something new, so Betterfly aims to connect them with teachers, tutors, coaches, trainers, stylists or anyone else who offers a service that can help them learn, look or feel better. Now in beta, New York-based Betterfly deliberately excludes companies from its list of service providers, focusing instead on individuals with specific expertise. “When searching for someone to teach you Spanish, give you a massage or improve your yoga technique, it’s more important to know who the best person is, rather than knowing just the name of a language school, spa or yoga studio,” founder Joshua Schwadron explains. “Imagine if told you that your future wife worked at Citigroup, but left it up to you to figure out who she is. Now what?” Such experts can create a free, highly customizable page on which they can promote their qualifications, services, locations, special offers and payment policies; display reviews from verified clients; upload resources like instructional videos and lesson plans; maintain real-time booking systems, complete with last-minute deals; and even create their own blogs. Users seeking an expert of some kind, meanwhile, can search for free based on more than 20 factors such as availability, friends’ recommendations, verified reviews and value. Ad-supported Betterfly is currently available only to U.S. users. One to partner with or emulate for aspiring self-improvers in your part of the world…?



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