Sign in to view
member only content

Spotted: Jaak’s blockchain system Kord is at the heart of the company’s system for global intellectual property rights management. As a decentralised network, the data held in Kord creates a public, industry-wide view of rights that Jaak calls Smart Content.  

Working initially with leaders in the music industry, Jaak believes the system will work across sectors. For the music industry, Kord makes it easier for everyone involved in the process — from session musicians to headliners, labels, studios and streaming sites — to more clearly follow and understand the rights involved at every stage and helps ensure more equitable and timely payments to contributors.

Users have authority over their own information only and are able to upload, amend and delete their data as necessary. When the pilot with the music industry ends, Jaak will begin work on a range of products and further development of the Kord network.

Selected for the Createch 2019 Ones to Watch, produced by the Creative Industries Council with the support of Digital Catapult, London & Partners and Springwise.