Innovation That Matters

Site helps businesses reward consumers for positive actions

Nonprofit & Social Cause

It’s one thing to entreat consumers to change their behaviour for the better, but when corporate rewards are involved, the win-win turns into a win-win-win… or more. Much the way Plus 3 Network matches corporate sponsors with consumers who work out for the benefit of the charities of their choice, so Bolder works with businesses to sponsor a different challenge each week. California-based Bolder teams up with businesses to challenge consumers to complete a certain action every week. This week’s challenge, for example, is to “make a car trip a bike trip,” and it’s sponsored by Timbuk2. Consumers who complete the challenge must then log it in along with a tweet-length story about their action; in return, they get the promised reward. In Timbuk2’s case, that’s USD 20 off a custom-made bag. Such stories also go to the site’s action feed, meanwhile, where the Bolder community can see them, comment on them and vote for them. Those voted “boldest” will be featured on the Bolder blog and may receive extra special rewards. At a time when change needs to happen, consumers need motivation, and companies need to show more generosity, Bolder seems to be positioned nicely to satisfy all three needs—and benefit itself in the process. How can your brand help consumers do good….? (Related: Site uses social media to raffle off free, sponsored prizesDrink maker features socially minded partners on its packages.) Spotted by: Henry Mason



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