Innovation That Matters

Masculine cupcakes for men


Just when we thought the cupcake craze was beginning to wind down, a New York City bakery has come up with a new twist that looks set to revive it: cupcakes for men. A far cry from the pink and fluffy affairs that are typically embellished with sprinkles and flowers, Butch Bakery‘s cupcakes aim to be the place where “butch meets buttercream”. But they don’t go for the stereotypical “golf” or “baseball” themes, either. Rather, Butch Bakery’s cupcakes are specially crafted confections designed specifically for a man’s palate. The Rum & Coke version, for instance, features rum-soaked Madagascar vanilla cake with cola Bavarian cream. The Beer Run, on the other hand, is a chocolate beer cake with beer-infused buttercream topped with crushed pretzels. Then there’s the Jackhammer, featuring chocolate cake with chocolate hazelnut filling and hazelnut buttercream. Available designs, meanwhile, include woodland camo, wood grain, houndstooth, plaid, checkerboard and marble. Cupcakes are available in sampler boxes of 4, 6 or 12 cupcakes, priced at USD 4 per cupcake. Due to huge demand, there’s currently a wait of about two weeks while the company ramps up its production capabilities. Delivery is now available only within Manhattan, Queens and Brooklyn, but Butch Bakery hopes to begin delivering nationwide this year. One to partner with or emulate for the hordes of macho but sweet-toothed guys near you…? (Related: Playground for men features heavy equipmentA man’s kitchen.) Spotted by: Jim Stewart



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