Innovation That Matters

Three decks of cards, 125,000 SMB marketing ideas

Advertising & Marketing

Small businesses in need of marketing help already have countless resources out there at their disposal, including crowd-based efforts such as FreshlyBranded and Concept Feedback. One we hadn’t seen until recently, however, is an initiative that encapsulates thousands of marketing ideas in three decks of cards. Australian ChildsPlay Marketing aims to help business owners create their own marketing campaigns without spending an arm and a leg hiring experts. Toward that end, it now offers a set of cards containing 125,000 different marketing ideas. The first deck helps businesses identify the target audience for their campaign—first-time clients, journalists or passing traffic, for example. The second, meanwhile, offers a variety of potential offers such as promotional sales, samples or new services. The third and final deck helps business owners choose a communication vehicle, with options including cinema advertising, packaging or mail-outs. Zeroing in on a card from each deck, then, guides businesses toward the best campaign to fit their needs. ChildsPlay Marketing Cards are priced at AUD 69, including GST. One to try out on your next campaign—or, to partner with and localize for small businesses near you? Spotted by: Kathie Holmes



Download PDF