A homewares container company transitioning to recycled and recyclable plastics

The company will divert up to 10 million pounds of plastic from landfill in 2022

Spotted: Homewares company iDesign has a clear goal with its new line of storage containers: to reduce food waste while making home organisation easier. Called iD renew, the kitchen containers use 100 per cent post-consumer recycled clear plastic. As well as keeping waste out of landfill, the company’s proprietary process includes designs that promote the freshness of produce.

Clear plastic in general makes it easier to see what is in the refrigerator, helping home cooks make better use of leftovers and older produce. And designs that include removable inserts and dividers assist in keeping fragile foodstuffs in better shape for longer periods of time.

As well as using recycled plastics for its new products, the items themselves are designed to be easily recyclable. The circularity reduces the need for new raw resources and keeps millions of pounds of plastic waste out of landfills and incinerators.

Currently around 60 per cent of the brand’s clear plastic storage containers are made from recycled plastic, with the goal being 100 per cent by 2025. An online recycling guide is part of the brand’s push to increase industry and consumer sustainability.

Springwise has recently spotted recycled plastic being used for haircare packaging, wine containers, and a connected home thermometer.