Ad campaign uses animation to capture sensation of ASMR

Vault 49 uses a mix of animation, font shapes and textured material to recreate the experience of the videos

Spotted: Ad agency, Vault 49, has recreated the unique sensation of ASMR videos for the launch of So Satisfying’s multi-channel platform. The new logo uses a mix of animation, font shapes and textured material to recreate the experience of the videos.

So Satisfying publishes video material that invokes sensory stimulation, known as ASMR. The videos use soothing sounds and visuals to calm viewers, and the channel’s new logo aims to do the same thing. 

Vault 49 extended the logo to read ‘Sooooooo Satisfying’ on social channels — the ‘o’ is extended using paper engineering and architecture in printed ads. The agency also created bespoke videos for the campaign.

Springwise has spotted other ad campaigns that are using innovative technology such as artificial intelligence, to create hyper-personalised videos.