Hasbro partners with TerraCycle to recycle old toys
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TerraCycle will transform some of the toys into materials that can be used to make new products, including outdoor furniture and planters
Spotted: Toymaker Hasbro recently announced that it is partnering with recycling initiative TerraCycle to offer a free UK recycling programme for its products. The scheme will allow people to send their unwanted Hasbro toys to be recycled into new products.
Consumers who want to take advantage of the scheme can drop their unwanted My Little Ponies, Monopoly boards and dried up Playdoh off at public drop-off locations or by setting up their own public drop off location. Items that will be accepted include board games, dolls, action figures, electronic games, and plush toys from any Hasbro brands. TerraCycle will transform some of the toys into materials that can be used to make new products, including outdoor furniture and planters.
The recycling program is already available in the US, Germany, Canada, France and Brazil and is part of Hasbro’s growing commitment to focus on sustainability. John Frascotti, president and chief operating officer, Hasbro, Inc. has noted that: “We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey.”
Hasbro hopes that the programme will inspire younger generations and help educate them about the importance of recycling. According to Kathrin Belliveau, senior vice president of Global Government, Regulatory Affairs and Corporate Social Responsibility, Hasbro, Inc., “We want our consumers to know when they choose Hasbro toys and games, they can feel good that our products are of the highest quality, responsibly made, and recyclable through TerraCycle.”
Hasbro is not the only company beginning to emphasise innovative recycle initiatives. Recently, we have covered a handbag made from plastic waste on its way to the ocean and 3D printer resin made from used fry oil.
Explore more: Retail Innovations | Sustainability Innovations