A door-to-door repair service for clothes

The service makes it easier for customers to embrace the 'slow fashion' movement

Spotted: As the full environmental impact of the textile industry has become better understood, the ‘slow fashion’ movement has been gaining speed. In contrast to ‘fast fashion’, slow fashion prioritises the preservation of resources and purchasing clothes that last.

One tenet of the movement is that clothing should be repaired and refreshed rather than thrown away. However, for those who do not sew, this can be difficult. That’s where SOJO comes in. The company provides an expert repair and tailoring service designed to help people reduce the amount of clothing they buy.

SOJO offers a seamless online booking system, along with doorstep collection and delivery, making it easy for people to renew old clothes instead of buying new ones. Items can have any alterations the customer would like, whether that’s a simple repair or a more complicated redesign.

The startup’s service fits into the slow fashion movement in a number of ways, such as by helping to tackle textile waste, encouraging mindful consumption, helping to personalise clothing, and supporting skilled artisans and craftsmanship.

The company has partnered with a number of clothing brands to embed the idea of repair and ensure customers can keep their favourite clothes for a lifetime. This includes a partnership with Marks and Spencer, Temperley, and Scandinavian fashion giant GANNI, to offer free alterations and repairs on their pieces.

Written By: Lisa Magloff