Saving your wardrobe with an AI app
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The platform helps customers refresh, repair, and use their overlooked clothes
Spotted: According to NGO WRAP, around a quarter of the clothes sitting in UK wardrobes go unworn for at least a year. Now, startup Save Your Wardrobe wants to help consumers make the most of the garments they’ve already got, preventing overconsumption and helping to keep textile waste to a minimum.
The company’s founder, Hasna Kourda, grew up in Tunisia, watching her grandmother breathe new life into old clothes by upcycling them into a handwoven rug. Inspired by this reuse of waste, Kourda co-founded Save Your Wardrobe in 2018 with her husband. And in 2020, the company created its innovative Save Your Wardrobe platform.
With the AI-powered app, customers can easily digitise their wardrobe, making it easier to organise their clothes and make better use of the items they already own. Users simply upload images of their clothes to the app, or it can automatically populate the online ‘wardrobe’ using receipts of online clothes purchases from the user’s emails. Seeing the clothes all in one place helps users keep track of what they own and avoid making repeat or similar purchases, as well as plan and schedule outfit ideas to make use of underused garments.
But where Save Your Wardrobe differs from other platforms is that it also helps users access local clothes care services on demand to help extend the life of their items. These offerings include eco-cleaning, repairs, alterations, customisations, and upcycling, which users can easily book via the app.
The company also partners with brands directly so they can boost their circularity and overall customer satisfaction with its adaptable after-sales Repair and Care platform, which includes automated logistics and live tracking. The offering seamlessly integrates into the brand’s existing tech, enabling customers to easily access repair and care services via the brand rather than doing so externally. This way, brands can keep track of post-purchase customer behaviour and preferences.
Written By: Matilda Cox