Plant-powered plastic-free materials

These circular materials can be used in shoes, car interiors, apparel, and more

Spotted: Plastic is everywhere and recent research has demonstrated that our growing plastic pollution problem impacts all planetary boundaries, including ocean acidification, biodiversity loss, and climate change. Phasing out plastics means developing viable alternatives, including those created by Natural Fiber Welding (NFW).

The US-based company has developed a range of nature-based, circular materials that could help to replace single-use and non-recycled plastic in many applications, from yoga mats and car upholstery to clothing and furniture.

To produce its high-performance materials, NFW chemically engineers fibres and ingredients derived from regeneratively grown plants. These final products behave like plastic but with a significantly lower carbon footprint. The company also works with farmers to create opportunities for diversifying their income by growing cash crops that can be cultivated alongside those grown by NFW.

At the end of their usable lives, NFW materials can safely break down and return to the Earth, without generating harmful microplastic pollution. As Creative Director Mary Allen explained to Springwise, “we need to create materials that work within the Earth’s own natural systems”, which is why the company uses plants as its raw materials and a circular design philosophy to: “Start well. Stay clean. End well.”

NFW currently has four main products: CLARUS, a natural yarn; MIRUM, a leather and carbon fibre substitute; PLIANT, a naturally cured performance rubber for use in shoes; and TUNERA, a plastic-free foam. The materials are already being used by more than 40 major brands, including Patagonia and BMW. Notably, the company designs its material tech to embed into existing supply chains, making it easy for brands to create designs that are both high-performing and free from plastic.

Allen told Springwise that NFW is partnering with Terra Genesis, a regenerative design firm, to develop the first regenerative fresh latex supply chain, sourcing from smallholders practising traditional agroforestry in South Thailand. NFW was also a finalist for the 2024 Earthshot Prize.

Written By: Lisa Magloff