Retail platform matches second-hand shops with customers

Upright Labs’ software platform helps companies optimise their sales of secondhand goods

Spotted: UK startup Upright Labs helps second-hand shops market their products to potential customers on a variety of online marketplaces. 

The company’s software products include a web-based app that allows stores to easily upload images, prices and descriptions of items, and analyses how many views each item is receiving. The firm uses the data to suggest improved product descriptions and prices. 

A second software helps stores list items in online marketplaces, ship merchandise and find specific items requested by customers. Both products are subscription-based, with prices based on the number of items listed.  Upright Labs also offers a consulting service to help companies optimise warehouse, fulfilment, e-commerce and store operations.

The idea for Upright Labs came about when founders David Engle and Jackson Geller were running a company that bought second-hand goods from wholesalers and sold them at a higher price. The pair realised that the wholesalers were missing out on the chance to earn a higher price themselves. The company expects gross merchandise volume for items sold through Upright Labs’ software to exceed $20 million by the end of 2020.