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A rewards program for sustainable shoppers

The Koin Rewards app automatically rewards shoppers upon completing a responsible purchase

Spotted: UK-based Koin Rewards has launched a sustainable rewards program in collaboration with card linking API Fidel. The company’s goal is to build a community of traders and users based on shared environmental values.

The app automatically rewards shoppers upon completing a responsible purchase. Moreover, Fidel’s API technology allows users to connect their Mastercard, Visa or Amex card to their Koin Rewards. This lets them convert their Koin into cash to spend however they wish. Alternatively, the app allows users to generate vouchers to be used at any of Koin’s partner merchants. 

“What makes the innovation special? It is a human incentive platform designed for the greater good.” Curt Hopkins, CEO of Koin Rewards, told Springwise. 

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